Wayne Kent Taylor
Founder of Texas Roadhouse
Nothing makes us happier than putting a smile on our clients’ faces. Especially when that client is a family-owned business.
We have extensive experience working with founders or family-owned businesses through-out our company’s history. We have helped them bring their vision to life, scale their businesses and achieve great milestones together. We become advocates for their brands – sharing in the ups and downs as if it were our own business.
Texas Roadhouse’s visionary founder, Kent Taylor, sought out the creative prowess of Leap Group.
Working alongside him, we helped build his fast-casual restaurant from a modest 53 locations to a remarkable 627 U.S. and 29 international locations, plus a portfolio of respected brands.
When Heaven Hill, the largest, independent, family-owned and operated producer of distilled spirits in the U.S., came to us in 2016, they only wanted help with a simple product launch. Blown away by our efforts on that launch, they made Leap their spirits AOR the following year, and since then we have put our award-winning, sales-driving creative touch on products in all their spirits portfolios, from tequila and vodka to rum and gin.
Over our seven-years-and-counting relationship, we’ve provided strategy, branding, media, social content, activations, influencer campaigns and creative to well-known brands including Admiral Nelson, Black Velvet Canadian Whiskey, Blackheart Spiced Rum, Burnett’s London Dry Gin, Burnett’s Vodka, Deep Eddy Vodkas, HPNOTIQ, Lunazul Tequilas, PAMA Pomegranate Liqueur, and more.
We revitalized the family-owned Lunazul, transforming it from a neglected tequila on bottom shelves to a premium brand prominently featured on the third shelf. Through emotional depth, captivating visuals, and engaging content, we tapped into our audience’s adventurous spirit, driving increased brand awareness and consideration.