Thank you!
We are excited to present you with the information requested for this RFP.
We love the idea of working with Holiday World and marketing challenges, such as the ones you outlined, motivate us to work with you to solve them and truly make an impact.
In our RFP deck, you’ll find everything you need to understand our experience, capabilities, and energy for this brand. We assembled this landing page and additional information to give you perspective on us along with the full confidence that we’d be a great partner who will ultimately do one thing: generate results.
This opportunity and challenge is very relevant for us and made even more special because it’s for a company right here in the Midwest, where most of our team members live, work, and play.
We look forward to hearing next steps from you.
Alan Gilleo
CMO, Leap Group
Case Studies
Hershey's
We made the Hershey’s billboard in Times Square an irresistible attraction. Our campaign led tourists to discover the hidden Chocolate World store below it. By raising awareness, engaging visitors in Times Square, and driving them to the store, we achieved remarkable results: 75,000 content engagements, a 103% increase in holiday candy sales, and a 16% overall boost in chocolate sales year over year.
Fair Harbor
Fair Harbor Clothing, a sustainable swimwear brand, sought to overcome its off-season sales slumps by enhancing digital marketing for year-round demand. We conducted in-depth audience and competitive research to identify new target segments. We also overhauled the brand’s Google Ads and Merchant Center accounts to optimize ad performance and improve campaign efficiency. This strategy not only led to significant increases in conversions, but ultimately helped Fair Harbor transition from seasonal spikes to year-round brand growth.
True Food Kitchen
To help True Food Kitchen drive sales at key brick-and-mortar locations while also increasing overall brand visibility, we created two distinct campaigns: one that targeted segmented store locations alongside a national audience across all markets. Together, they helped TFK reverse a 5-year performance decline and achieve a 3.78 Return on Advertising Spend, indicating an impressive ROI.
Carnival
When Carnival Cruise lines invested more than $155M to makeover their “Carnival Destiny” cruise ship, we created a multichannel digital campaign that tapped into the ship’s loyal fan base by encouraging engagement through gamification, where participants earned points for interacting with Carnival’s posts. A dedicated microsite tracked points and showcased videos, rules, and prizes. Over four weeks, the campaign significantly increased active users and interactions, driving substantial growth in the ship’s online community and ensuring the ship was consistently sold out for its first year of voyages.
Pinstripes
Pinstripes, a growing “eater-tainment” brand, faced challenges in generating event leads during summer. In re-examining their media plan, we discovered that competition and strategy, not demand, were the issues. We refreshed Pinstripes’ digital creative to align it with geographically specific campaigns and added a new focus on seasonal value propositions. By continuously adjusting and optimizing strategies, we were able to achieve a 33% increase in event leads, 50% increase in booked events, and 38% rise in summer event revenue year-over-year.
U-Pull & Pay
U-Pull-&-Pay’s revival wasn’t just about cars but rebuilding their brand. By aligning targets, insights, and a powerful idea, we drove record in-store visits and ad engagement. Our strategy uncovered unique insights, paving the way for emotional connections, a nationwide ‘Keep The Drive Alive’ campaign, and a website overhaul. The result: 112% ad recall lift, 431% YOY Facebook traffic increase, and 35% more web form submissions, transforming a junkyard into something remarkable.
Market Less. Matter More.
Leap Group is a bespoke holding company within reach. We create the breakthrough human experiences that make your brand matter more. We’ve spent decades refining our human-first approach to marketing less, driven by a passion for understanding how people think and make decisions. “Market Less. Matter More.” isn’t just our tagline. It’s a belief that we built our entire business operations to support.