4 Reasons You Should Work with a Google Partner Agency

It is the start of a new year, and hopefully your company’s marketing team is full of fresh ideas for creative campaigns that will expand and scale your brand. Some of those campaign ideas may include new PPC ads on Google, but developing, launching, and testing new ad sets is a very time-intensive task. Add to the mix the pressure to quickly generate positive results, and your team’s new year creativity can turn from overflowing to overwhelming. If you need high-performing Google Ads in 2023 but are not sure how to get there on your own, working with an expert-level advertising company that understands Google Ads and Google Analytics could be the solution you have been searching for.

Digital advertising companies that are experts at all things Google marketing are called Google Partners. Google Partners are digital marketing agencies that have completed Google Ads training, demonstrated expertise in online marketing, and completed exams to meet Google Ads qualifications and gain official Google Partner certification. Advertising companies that have gained Google Partner status are also required to stay up to date with current marketing trends, as well as have a monthly minimum advertising spend of $10,000 within the past 90 days.

Why Work with a Google Partner?

If you are in the market for a digital advertising company to help support your Google Ads campaigns, the search may seem daunting. It can be difficult to find an agency that aligns with your campaign objectives, can help shape your digital marketing strategy, and can be trusted to deliver the results you need. An advertising company that has been trusted with the Google Partners badge (it is not a title they hand out to just anybody, and yes, there is an official badge!) will offer top-notch service, so you can rest assured that trusting them with your digital campaigns will be a worthwhile investment.

As an advertising company that premiers four award-winning agencies, LEAP Group has completed the criteria set out by Google and recently received a Google Partner badge early January. This means that LEAP Group is certified in mobile, video, search, shopping, and display advertising on Google Ads. As a Google Partner, the LEAP Group team has access to the most current Google Ads tools that we can utilize for your benefit, allowing you to focus on other business objectives while we focus on marketing.

4 Ways a Google Partner Can Elevate Your Brand

Google Partners can offer your company the potential to reach a broader target audience through your Google Ad campaigns because they have the skills and experience to optimize your digital marketing strategies and maximize your conversions. In case you’re still on the fence about working with a Google Partner, we’ve assembled a quick run-down of all the ways a Google Partner can help your business meet its goals this year.

Google Partners add value.
To be Google Partner certified, advertising companies must invest their own money—to the tune of $10,000 per month—to create and launch their own PPC campaigns. This means that Google Partners have blazed the trail and personally used the Google Ads system to run, test and adjust their own campaigns. This in-depth experience with Google Ads pushes Partners to continually hone their skills and develop higher-performing PPC campaigns. As Google Partners adjust their own branded campaigns to achieve top results, they gather valuable knowledge and insights and will be even better equipped to launch successful campaigns for your brand, too.
Google Partners keep you relevant.
Because Google Partners are required to complete training updates and demonstrate consistent new learning to maintain their certification, they will always be up to date on digital marketing trends and new technology. Google Partners also have premier access to the latest marketing tools and beta features of Google Ads, often a year or more before they become available to the public, which means that by the time the technology reaches you, your Google Partner agency is already proficient. Working with a Google Partner will keep your company at the forefront of marketing technology, enabling you to run more successful campaigns and outshine your competitors.
Google Partners have direct Google access.
If you’ve spent any time at all navigating customer support within Google Ads, you know how challenging it can be for individual companies to quickly get help and resolve ad campaign issues. Google Partners have direct access to Google Account Managers that are always available for contact. Instead of wasting valuable time, effort, and money when you have an ad error that needs to be fixed or needs extra support, your Google Partner agency can escalate your problem to your assigned account manager and get you the help you need.
Google Partners get results.
A certification in Google Ads might still feel like too broad a qualification to really help your company maximize results…but Google Partners are not generalists. Many are certified in specific niches like search, mobile, video, shopping, and display advertising. Imagine having the support of an advertising company that knows exactly how to harness the power of Google Ads to get your brand noticed via search ads, or support your ecommerce shop by promoting your products through successful app campaigns. Working with a Google Partner sets your brand on a path toward building intelligent brand marketing strategies that integrate with your existing objectives and optimize your campaigns.

For online advertising, the answer is clear: your brand should look for a Google Partner agency. As a Google Partner, LEAP Group provides our clients with top-of-the-line work. Our experience shows that Google Partners provide excellency, and that should be a standard for your brand. Are you ready to take your marketing to the next level? Get help building and optimizing Google Ads campaigns today.