LOUISVILLE, KENTUCKY – (human)x, a leader in marketing research and insights-driven advertising, is proud to announce the launch of its new Brand Triangulation product, an innovative offering that delivers comprehensive consumer-centered brand evaluation. This holistic approach redefines traditional brand research by leveraging multiple data inputs to provide stronger empirical findings, actionable insights, and a complete picture of brand perception.
“Over the years, I’ve seen countless companies make decisions based on incomplete data,” says Dr. Timothy Sauer, VP of Research and Consumer Strategy at (human)x. “CMOs would run a few focus groups or conduct a survey and think they had the full story. But that’s not capturing the whole picture of how consumers really interact with brands. We developed our Brand Triangulation product to uncover those deeper, comprehensive insights that give our clients a true competitive advantage.”
At the core of (human)x’s Brand Triangulation methodology is the integration of three empirical research methods:
- In-depth panels and consumer focus groups – Capture the nuance and emotional underpinnings of a brand by engaging directly with consumers.
- AI-powered digital listening – Harnesses advanced AI and large language models (LLM) to scrape and analyze online conversations for real-time insights.
- Scalable, mixed-method consumer surveys – Validate panel findings while providing repeated measures for a reliable, longitudinal view.
By combining these data streams, Brand Triangulation compensates for the limitations of any single data source, offering significantly enhanced reliability of findings, depth of data, understanding of brand awareness and consumer perceptions, accurate measurement of brand reach and penetration, and actionable insights.
“As part of the Leap Group Network of agencies, (human)x shares a passion for helping clients market less and matter more,” says Alan Gilleo, Co-Founder and CMO of Leap Group Network. “Many clients were coming to us after having paid for expensive traditional brand research methods that were static and limited in scope. But with (human)x’s new Brand Triangulation product, clients get a clear and comprehensive view of their brand’s position in the marketplace. They achieve the ability to make confident decisions grounded in real-world consumer insights.”
Designed for organizations that demand more than static, limited insights, (human)x’s Brand Triangulation approach provides a dynamic, multi-dimensional view of a brand’s perception and potential, helping businesses uncover hidden patterns, emerging trends, and meaningful opportunities for growth.
“When clients tell me they finally understand their brand’s true position in the market, that’s when I know we’ve done our job right,” says Dr. Sauer. “We’ve uncovered the ‘why’ behind consumer decisions and unearthed real consumer truths that would have gone unnoticed. That’s how we help brands matter more. And that’s the (human)x research advantage.”
To learn more about Brand Triangulation and how it can revolutionize your brand research, visit leaphumanx.com/research.
