Winning Wallets
What Today’s Bank Customers Really Want
Today’s consumer has more banking choices than ever. This study reveals how Americans choose financial institutions, why they stay and what pushes them to switch. From the growing influence of digital banking to the continued power of features, this report highlights important trends for banks, credit unions, and fintechs looking to attract and retain customers. Whether you’re a marketer, strategist, or financial services professional, these consumer banking insights offer valuable guidance for navigating the evolving financial landscape.
What’s in the report:
- Who is doing the most banking, and what does modern banking behavior look like?
- How can financial institutions strengthen customer loyalty, and how do they lose it?
- What features and services do customers expect from their financial institutions ?
- What drives consumers to switch banks, and who influences those decisions?
- What strategies can financial institutions use to attract new customers?
- What do consumers truly value in a banking relationship—and what do they hate?
- How can financial institutions keep their customer loyal and happy?
