Thank you!
We love the idea of working with Cohen’s Fashion Optical and marketing challenges, such as the ones you outlined, motivate us to work with you to solve them and truly make an impact.
We believe we would be a great fit. Here’s why:
A Bespoke Holding Company Model Built for Impact: Leap is a modern holding company made up of specialized marketing agencies—each an expert in its discipline. This means you get deep subject matter expertise and cross-functional collaboration tailored to your needs.
Experienced, Yet Nimble: With 26 years of experience spanning B2B and B2C, we bring the strategic rigor of an established firm with the agility of a modern, digital-first partner.
A Core Team of Experts for Cohen: You’ll work with a team that’s purpose-built for your business—from paid media and analytics to strategy and creative—who take the time to truly understand your brand and audience.
Premier Platform Partnerships: As certified partners of Google, Microsoft, and Meta, we bring support access, advanced insights, and proven expertise to accelerate your growth.
Midwest Roots. National Reach: We’re known for being approachable, responsive, and real—a Midwest ethos paired with a track record of delivering results nationwide.
Challenger Network for Challenger Brands: We thrive when partnering with mid-size and challenger brands—where the stakes are high, the goals are ambitious, and smart, intentional strategy makes all the difference.
We look forward to hearing next steps from you.
Maureen Johnson
Senior Account Director, Leap Group
Case Studies
Hershey's
We made the Hershey’s billboard in Times Square an irresistible attraction. Our campaign led tourists to discover the hidden Chocolate World store below it. By raising awareness, engaging visitors in Times Square, and driving them to the store, we achieved remarkable results: 75,000 content engagements, a 103% increase in holiday candy sales, and a 16% overall boost in chocolate sales year over year.
Confluent Health
Confluent Health, a national network of physical therapy brands, needed to scale patient acquisition across 40+ regional partners. We restructured their paid media architecture, localized campaigns by clinic and market, and overhauled their websites to improve UX and lead conversion. Video campaigns on YouTube and Meta drove brand awareness and search lift, while new tracking and analytics gave visibility at the franchise level. The result: a 126% increase in total conversions and a 23% drop in CPA across the system.
Fair Harbor
Fair Harbor Clothing, a sustainable swimwear brand, sought to overcome its off-season sales slumps by enhancing digital marketing for year-round demand. We conducted in-depth audience and competitive research to identify new target segments. We also overhauled the brand’s Google Ads and Merchant Center accounts to optimize ad performance and improve campaign efficiency. This strategy not only led to significant increases in conversions, but ultimately helped Fair Harbor transition from seasonal spikes to year-round brand growth.
True Food Kitchen
To help True Food Kitchen drive sales at key brick-and-mortar locations while also increasing overall brand visibility, we created two distinct campaigns: one that targeted segmented store locations alongside a national audience across all markets. Together, they helped TFK reverse a 5-year performance decline and achieve a 3.78 Return on Advertising Spend, indicating an impressive ROI.
Texas Roadhouse
Leap Group partnered with Texas Roadhouse to fuel its remarkable growth from 53 to 627 U.S. locations and 29 international outlets. Through hyperlocalization, personalized targeting, and a cohesive national presence, we cultivated brand loyalty and maximized return customers. Our comprehensive digital solutions, from websites to mobile apps, created a local feel while centralizing marketing efforts for a unified brand experience.
Pinstripes
Pinstripes, a growing “eater-tainment” brand, faced challenges in generating event leads during summer. In re-examining their media plan, we discovered that competition and strategy, not demand, were the issues. We refreshed Pinstripes’ digital creative to align it with geographically specific campaigns and added a new focus on seasonal value propositions. By continuously adjusting and optimizing strategies, we were able to achieve a 33% increase in event leads, 50% increase in booked events, and 38% rise in summer event revenue year-over-year.
U-Pull & Pay
U-Pull-&-Pay’s revival wasn’t just about cars but rebuilding their brand. By aligning targets, insights, and a powerful idea, we drove record in-store visits and ad engagement. Our strategy uncovered unique insights, paving the way for emotional connections, a nationwide ‘Keep The Drive Alive’ campaign, and a website overhaul. The result: 112% ad recall lift, 431% YOY Facebook traffic increase, and 35% more web form submissions, transforming a junkyard into something remarkable.
Case Studies
Market Less. Matter More.
Leap Group is a bespoke holding company within reach. We create the breakthrough human experiences that make your brand matter more. We’ve spent decades refining our human-first approach to marketing less, driven by a passion for understanding how people think and make decisions. “Market Less. Matter More.” isn’t just our tagline. It’s a belief that we built our entire business operations to support.