Thank you!
We are excited to present you with the information requested for this RFP.
We love the idea of working with Hilton Grand Vacations and marketing challenges, such as the ones you outlined, motivate us to work with you to solve them and truly make an impact.
In our RFP deck, you’ll find everything you need to understand our experience, capabilities, and energy for this brand. We assembled this landing page and case studies below to give you perspective on us along with the full confidence that we’d be a great partner who will ultimately do one thing: generate results.
This opportunity and challenge is very relevant for us and we’re excited to get to work for you.
We look forward to hearing next steps from you.
Alan Gilleo
CMO, Leap Group
Case Studies
True Food Kitchen
Multi-location Restaurant Brand | Investor Performance Pressure
Why It’s Relevant for Hilton:
- Managed 43 locations with national consistency + local customization
- Used PMax, TikTok, DOOH, and YouTube to drive visits + orders
- Delivered a 255.8% lift in in-store visits and 3.78 ROAS
- Demonstrated crisis agility (e.g., pivoted during Hurricane Hilary)
- Campaigns were rooted in audience insights, seasonal triggers, and flexible spend allocation
This demonstrates our ability to support resort restaurants or spas with localized performance media that adapts in real time and proves ROI fast.
Electric Pickle
Hospitality + Entertainment Launch | F&B + Sport Hybrid
Why It’s Relevant for Hilton:
- Marketed a new experience brand combining play, dining, and nightlife
- Location-specific media strategy across Meta + Google
- Strong persona development using geo-data
- Drove bookings, foot traffic, and awareness—despite startup-sized budgets
- Clear CPC/CPL benchmarks and media efficiency examples
This demonstrates our ability to market experiential hybrid venues—perfect for spa, golf, and restaurant outlets looking to increase local visibility.
P.F. Chang's
National Brand | Relevance Rebuild Across Dine-In, Takeout, Delivery
Why It’s Relevant for Hilton:
- Used brand storytelling + modern media to reignite relevance
- Segment-specific strategy across dine-in, takeout, and delivery
- Drove +991% in-store visits and a 12.5% conversion rate
- Emphasized loyalty and repeat behavior post-visit
This demonstrates our ability to refresh outlet messaging, personalize for format (spa vs. bar), and connect media to loyalty outcomes.
Hershey's
Flagship Retail + Experiential Destination | Brand Immersion + Foot Traffic
Why It’s Relevant for Hilton:
- Transformed an underperforming flagship into a high-traffic, high-engagement brand experience
- Executed a full-funnel marketing strategy targeting travelers pre- and post-arrival in NYC
- Integrated in-store digital displays, interactive signage, and creative retail storytelling
- Geo-targeted mobile campaigns drove family and tourist foot traffic in real time
- Worked closely with Hershey’s internal creative team to ensure brand alignment and operational efficiency
This demonstrates our ability to turn retail or hospitality spaces into high-performing brand destinations—connecting physical environments with digital strategy to attract guests, drive purchases, and deliver memorable experiences across multiple touchpoints.
Pinstripes
Eater-tainment Concept | Seasonal Lead Gen Across Verticals
Why It’s Relevant for Hilton:
- Solved seasonal lead-gen gaps across events, dining, and activities
- Employed geo-targeting and weather-based value props (e.g., “cool, indoor fun”)
- Generated a +38% YoY revenue increase for events
- Balanced three business models within one brand
This demonstrates our ability to help Hilton properties juggle restaurant, event, and wellness verticals per location.
Carnival Cruise Lines
Brand Transformation | Fan Engagement via Social Gamification
Why It’s Relevant for Hilton:
- Translated brand nostalgia into digital engagement and bookings
- Leveraged emotional connection to drive loyalty and viral engagement
- Built custom microsite, executed across Facebook/Twitter with 193% user increase and 400,000+ engagements
This demonstrates our ability to handle experiential brands with loyalty elements—relevant for Hilton’s timeshare owners and repeat guests.
Market Less. Matter More.
Leap Group is a bespoke holding company within reach. We create the breakthrough human experiences that make your brand matter more. We’ve spent decades refining our human-first approach to marketing less, driven by a passion for understanding how people think and make decisions. “Market Less. Matter More.” isn’t just our tagline. It’s a belief that we built our entire business operations to support.