Standard Bariatrics

Standard
Bariatrics

Standard Bariatrics had the technology. But they lacked a robust strategy and plan for market entry into an increasingly competitive, multi-billion-dollar industry. Our team partnered with them to shape their brand and strategy from the ground up. At the heart of our collaboration was a shared mission: to help surgeons achieve a more consistent, repeatable sleeve gastrectomy—redefining the standard of care. And to do that, we needed to build awareness and generate demand among three distinct audiences: surgeons, hospitals, and patients.

The Results

$ 0

Million

Acquisition by TeleFlex

Successful Procedures

Transforming Standard Bariatrics  from Startup to Industry Leader.

The benefits of weight loss surgery are simple and numerous. And while sleeve gastrectomy is the most performed bariatric procedure, the process is anything but standardized, leading to different outcomes for different patients.

Crafting a Compelling Brand.

At Leap Group, we believe research is the foundation of any great work. Our own in-house, PhD-led team conducted extensive research among our three target audiences. Armed with these insights, we developed robust brand strategies, positioning, and messaging that would resonate with each of those groups, with a particular focus on accredited bariatric surgeons for market entry. From product naming to brand storytelling, our creative focused on shifting perceptions of the procedure, positioning Standard Bariatrics as the leading innovator in minimally invasive bariatric surgery.

Building Awareness and Driving Engagement.

To reach Standard Bariatrics’ clinical audience, we executed a multi-channel marketing strategy:

Messaging and Campaigns:

Crafted clear, compelling narratives to emphasize Standard Bariatrics’ revolutionary approach.

Digital and Print Ads:

Delivered targeted campaigns across industry publications and digital platforms.

LinkedIn Geo-Targeting

Reached surgeons at major medical congresses, generating more than 500K impressions.

Trade Show Displays and Product Sheets:

Delivered impactful, educational touch points.

Educating and Converting Audiences

To drive adoption, we created resources tailored to both surgeons and healthcare providers:

Surgeon
Credentialing
Website

Designed and developed a platform for training and certification.

Training Modules and Media Resources

Enabled surgeons to quickly master Standard Bariatrics’ devices and procedures.

Today, we continue to support Standard Bariatrics as part of Teleflex, helping them expand globally

And when Standard Bariatrics’ Chief Commercial Officer, Ron Galavich, moved to lead another medical startup company, GT Metabolic, he immediately reached out to Leap Group to design a strategic plan for market entry—proof of the power of a strong brand, strategic marketing, and great agency-client relationships.

Results that Speak for Themselves

Our partnership helped Standard Bariatrics grow from a small startup to a $300 million acquisition by Teleflex—the largest startup exit ever for a Greater Cincinnati company. With more than 15,000 successful procedures performed in the U.S., Standard Bariatrics is transforming the standard of care for bariatric surgery patients worldwide.