{"id":4141,"date":"2023-09-27T20:37:28","date_gmt":"2023-09-27T20:37:28","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?page_id=4141"},"modified":"2024-05-15T13:53:42","modified_gmt":"2024-05-15T13:53:42","slug":"lunazul-case-study-primary","status":"publish","type":"page","link":"https:\/\/leapgroupnetwork.com\/lunazul-case-study-primary\/","title":{"rendered":"Lunazul Case Study &#8211; Primary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4141\" class=\"elementor elementor-4141\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a377d e-con-full e-flex e-con e-parent\" data-id=\"75a377d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bf5bc elementor-widget elementor-widget-image\" data-id=\"c1bf5bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leapgroupnetwork.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"128\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/logo_leap-group-green-on-white.svg\" class=\"attachment-full size-full wp-image-3622\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8dd581 e-flex e-con-boxed e-con e-parent\" data-id=\"e8dd581\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dad6775 elementor-widget elementor-widget-heading\" data-id=\"dad6775\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Feed the Wolf<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd90ad elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5bd90ad\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lunazul Tequila<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf34627 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bf34627\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We started with a bottle. We ended with a brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1e58e4 e-flex e-con-boxed e-con e-parent\" data-id=\"d1e58e4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e666cbf elementor-widget elementor-widget-video\" data-id=\"e666cbf\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/869550261?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=1ad33dd3c2#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0229322 e-flex e-con-boxed e-con e-parent\" data-id=\"0229322\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-766fe02 e-con-full e-flex e-con e-child\" data-id=\"766fe02\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f9014 elementor-widget elementor-widget-heading\" data-id=\"d7f9014\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a38a0 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"a1a38a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Branding + Advertising<\/li><li>Creative<\/li><li>Customer Experience + UX<\/li><li>Websites + Platforms<\/li><li>Social<\/li><li>Media + Influencer Marketing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c54c436 e-con-full e-flex e-con e-child\" data-id=\"c54c436\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8085b3c elementor-widget elementor-widget-text-editor\" data-id=\"8085b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When Lunazul came to us, they had a smooth-drinking tequila that was languishing on the bottom shelves of liquor stores. Previous marketing efforts had focused on functional attributes, but we knew that wasn\u2019t going to be enough to cut through the noise of a crowded market with ever-increasing knowledge of quality in a tequila.<\/p><p>We immediately knew we had to give the brand some emotional bite \u2013 to dig deeper and really own something \u2013 starting with a compelling point of view. In short, we needed to give the brand some soul. By the time our brand refresh was complete, we had taken Lunazul from a bottom-shelf afterthought to a top-of-mind consideration for the discerning tequila consumer \u2013 now prominently featured on the <span class=\"rn-underline\">coveted third shelf<\/span> alongside other <span class=\"rn-circle\">premium<\/span> brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec63455 e-flex e-con-boxed e-con e-parent\" data-id=\"ec63455\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f88892 elementor-widget elementor-widget-video\" data-id=\"6f88892\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/BrandTrailer60DirCut.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lunazulPoster2.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-473e8ec e-flex e-con-boxed e-con e-child\" data-id=\"473e8ec\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4e9e7f e-con-full e-flex e-con e-child\" data-id=\"f4e9e7f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb44b21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bb44b21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research Reveals <br>a \u2018Hunger For Life\u2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1392d1 elementor-widget elementor-widget-text-editor\" data-id=\"c1392d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEvery journey begins with a rigorous understanding of our audience \u2013 we want to uncover that key human insight that will allow us to breakthrough where our competitors cannot.\n<br><br>\nIn this case, the journey began with focus groups across the United States to understand Lunazul Tequila\u2019s drinkers: 21 to 45-year-olds living in Lunazul\u2019s key markets who have an interest in culture, food, and travel.\n<br><br>\n<p id=\"rn-2\">What did we find? They are more adventurous than average. They have a combination of wanderlust and comradery, and are drawn to the path less taken. <strong>In short, they have a <span id=\"rn-2-u\">hunger for life.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01021af e-con-full e-flex e-con e-child\" data-id=\"01021af\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa498ed elementor-widget elementor-widget-image\" data-id=\"aa498ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57076-1.webp\" class=\"attachment-full size-full wp-image-4148\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57076-1.webp 500w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57076-1-300x200.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e43af elementor-widget elementor-widget-image\" data-id=\"d6e43af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_56877-1.webp\" class=\"attachment-full size-full wp-image-4149\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_56877-1.webp 500w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_56877-1-300x200.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c1bc5 elementor-widget elementor-widget-image\" data-id=\"57c1bc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57198-1.webp\" class=\"attachment-full size-full wp-image-4150\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57198-1.webp 500w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57198-1-300x200.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d12f8b e-flex e-con-boxed e-con e-parent\" data-id=\"5d12f8b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1221f60 elementor-widget elementor-widget-image\" data-id=\"1221f60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"732\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-montage.jpg\" class=\"attachment-full size-full wp-image-4151\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-montage.jpg 1300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-montage-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-montage-1024x577.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-montage-768x432.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f2ce4 elementor-widget elementor-widget-heading\" data-id=\"68f2ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining The Brand: Feed The Wolf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8dea6 elementor-widget elementor-widget-text-editor\" data-id=\"4b8dea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This audience research set the tone for our strategy. To take Lunazul from a well spirit to a celebrated, in-store consideration, we wanted to inspire our target audience to ask for the tequila with a wolf on it.<\/p><p>Inspired by the wolf embossed on every bottle of Lunazul Tequila, we created a provocative brand mantra that was also a stirring call to action:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715380d elementor-widget elementor-widget-video\" data-id=\"715380d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul-Tequila-Brand-Refresh.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazulPoster.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25cc91d e-flex e-con-boxed e-con e-parent\" data-id=\"25cc91d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41070bf elementor-widget elementor-widget-heading\" data-id=\"41070bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Wolf Has Language All Its Own<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea130d1 elementor-widget elementor-widget-text-editor\" data-id=\"ea130d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We created iconic symbols inspired by the wolf and the brand\u2019s Mexican heritage. We added these unique markings to our brand tool kit to create a cohesive visual language and ensure all our photos and graphics would be unmistakably Lunazul.<\/p><p>In speaking to our target audience, we let the wolf become a metaphor for their own hunger for life and sense of adventure. Informed by audience research, we made Lunazul the brand of tequila that encourages them to gather their pack, hunt for new experiences and devour every moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5cd6a e-flex e-con-boxed e-con e-parent\" data-id=\"be5cd6a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f065ce9 elementor-widget elementor-widget-image\" data-id=\"f065ce9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"260\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-wolf-spirit.jpg\" class=\"attachment-full size-full wp-image-4153\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-wolf-spirit.jpg 954w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-wolf-spirit-300x82.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-wolf-spirit-768x209.jpg 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66fec9e e-flex e-con-boxed e-con e-parent\" data-id=\"66fec9e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e90679d elementor-widget elementor-widget-heading\" data-id=\"e90679d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Read to Prowl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9071921 elementor-widget elementor-widget-text-editor\" data-id=\"9071921\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a clear audience mindset and campaign idea, we were finally ready to release the brand into the wild, including:<\/p><ul><li>Brand videos<\/li><li>Brand photography<\/li><li>New website<\/li><li>Social media<\/li><li>Print and point-of-sale<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61ef590 e-flex e-con-boxed e-con e-parent\" data-id=\"61ef590\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc8743 elementor-widget elementor-widget-image\" data-id=\"0dc8743\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2014\" height=\"1136\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner.webp\" class=\"attachment-full size-full wp-image-4154\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner.webp 2014w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner-300x169.webp 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner-1024x578.webp 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner-768x433.webp 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-creative-services-banner-1536x866.webp 1536w\" sizes=\"(max-width: 2014px) 100vw, 2014px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e57008a e-flex e-con-boxed e-con e-parent\" data-id=\"e57008a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30781ed e-con-full e-flex e-con e-child\" data-id=\"30781ed\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd0dd5 elementor-widget elementor-widget-heading\" data-id=\"7dd0dd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Website Makes The Brand Howl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545c363 elementor-widget elementor-widget-text-editor\" data-id=\"545c363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo coincide with the brand relaunch, we revamped the website to incorporate the new positioning, graphics and tone. It\u2019s now a single stop for information and reflects Lunazul\u2019s new vitality with strategic lifestyle vignettes that speak to our target audience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9caa7e elementor-widget elementor-widget-image\" data-id=\"d9caa7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1.webp\" class=\"attachment-large size-large wp-image-4155\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1.webp 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-300x152.webp 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-768x389.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98780cf e-flex e-con-boxed e-con e-parent\" data-id=\"98780cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0ddef elementor-widget elementor-widget-heading\" data-id=\"da0ddef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Engagement Rates That Devoured The Industry Average<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b253c elementor-widget elementor-widget-text-editor\" data-id=\"a3b253c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKnowing our audience\u2019s interest in culture, food and travel, we created engaging social content that announced Lunazul\u2019s social media presence with a bang. Consumers couldn\u2019t get enough of compelling content, such as our Chef Video Series that showcased professional chefs creating THE tastiest recipes using the wolf spirit as a star ingredient.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-938f408 e-flex e-con-boxed e-con e-parent\" data-id=\"938f408\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f7bf8 elementor-widget elementor-widget-heading\" data-id=\"22f7bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giving Our Wolf Pack An Influential Leader<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f49b elementor-widget elementor-widget-text-editor\" data-id=\"6d8f49b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhere quality leads, the pack follows. That\u2019s why we partnered with Discovery, the world\u2019s largest unscripted network, to create behind-the-scenes videos hosted by Josh Gates \u2013 influencer, adventurer and cocktail enthusiast \u2013 that highlight the brand\u2019s family heritage and the product\u2019s unique qualities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f1263 elementor-widget elementor-widget-video\" data-id=\"96f1263\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_Ep_01.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcad8e6 elementor-widget elementor-widget-video\" data-id=\"fcad8e6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_Ep_04.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8679e8 elementor-widget elementor-widget-text-editor\" data-id=\"c8679e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLeveraging multiple digital targeting methods and outlets, we were able to generate <span style=\"color: #01ad4b;\"><strong>366M+ impressions of integrated social content<\/strong><\/span>, more than <span style=\"color: #01ad4b;\"><strong>19.9K social engagements<\/strong> and <strong>&gt;76K+ visits<\/strong><\/span> to the custom landing page. According to a Meta Brand Lift Study, brand awareness for Lunazul <span style=\"color: #01ad4b;\"><strong>jumped from 10.7% to 16.2%<\/strong> <\/span>while <span style=\"color: #01ad4b;\"><strong>consideration increased from 11.8% to 16.5% <\/strong><\/span>\u2013 a 7.8x improvement over Meta\u2019s own CPG benchmarks!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60170ed e-flex e-con-boxed e-con e-parent\" data-id=\"60170ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa577ab elementor-widget elementor-widget-heading\" data-id=\"fa577ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feeding An Audience Hungry For More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47a38b elementor-widget elementor-widget-text-editor\" data-id=\"c47a38b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the revitalized brand quickly captivated its audience, we continued to elevate Lunazul with new photo shoots, videos and visual elements that conveyed a premium feel, along with updated retail and point-of-sale materials that distinguished the brand.\n<br><br>\nIn our ongoing research, we also learned that <span>88%<\/span> of our target audience learn about products they\u2019re interested through social media, and <span>56%<\/span> have purchased a product after seeing a post from someone they follow.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d48cb4 e-flex e-con-boxed e-con e-parent\" data-id=\"9d48cb4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be56fd elementor-widget elementor-widget-image\" data-id=\"8be56fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SocialComp_1-1-1024x372-1.webp\" class=\"attachment-full size-full wp-image-4157\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SocialComp_1-1-1024x372-1.webp 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SocialComp_1-1-1024x372-1-300x109.webp 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SocialComp_1-1-1024x372-1-768x279.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c50511 e-flex e-con-boxed e-con e-parent\" data-id=\"8c50511\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc91d59 e-con-full e-flex e-con e-child\" data-id=\"cc91d59\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6010b elementor-widget elementor-widget-text-editor\" data-id=\"1b6010b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith that in mind, we developed an exclusive creator campaign designed to leverage key influencers to inspire a new generation of creators \u2013 and drive organic Lunazul enthusiasm.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406a6b2 elementor-widget elementor-widget-image\" data-id=\"406a6b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/InfluencerBox_GifLayers_2-1024x574.gif\" class=\"attachment-large size-large wp-image-4158\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/InfluencerBox_GifLayers_2-1024x574.gif 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/InfluencerBox_GifLayers_2-300x168.gif 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/InfluencerBox_GifLayers_2-768x431.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c11a78 e-flex e-con-boxed e-con e-parent\" data-id=\"0c11a78\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e9bec elementor-widget elementor-widget-heading\" data-id=\"e4e9bec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Overlooked Well Spirit\nTo Premium Wolf Spirit\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb176a2 elementor-widget elementor-widget-text-editor\" data-id=\"fb176a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThrough our commitment to uncovering breakthrough human insights and connecting them to business potential, we were able to take Lunazul from a quality tequila that was being overlooked on the bottom shelf, to a premium product featured prominently on the third shelf \u2013 and in the minds of a growing audience hungry for more.\nAnd if that weren\u2019t enough, the agave estate in Mexico is taking extra measures just to keep up with Lunazul demand. We\u2019ll certainly drink to that.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39060a4 elementor-widget elementor-widget-image\" data-id=\"39060a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57688-1.webp\" class=\"attachment-full size-full wp-image-4159\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57688-1.webp 500w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/2021_5_27_Luna_57688-1-300x200.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91ce158 e-flex e-con-boxed e-con e-parent\" data-id=\"91ce158\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-283f93a e-con-full e-flex e-con e-child\" data-id=\"283f93a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b3913 elementor-widget elementor-widget-counter\" data-id=\"27b3913\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In-Store <br>Sales Increase<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"140\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89a41f0 e-con-full e-flex e-con e-child\" data-id=\"89a41f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240d0d1 elementor-widget elementor-widget-counter\" data-id=\"240d0d1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in <br>Brand Lift<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a751a4 e-con-full e-flex e-con e-child\" data-id=\"8a751a4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd99b8c elementor-widget elementor-widget-counter\" data-id=\"cd99b8c\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Rise in Total Visits<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"57.9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2c9030 e-con-full e-flex e-con e-child\" data-id=\"c2c9030\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db2733a elementor-widget elementor-widget-counter\" data-id=\"db2733a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Over Industry Benchmark on Instagram<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"252\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1eb4f7 e-con-full e-flex e-con e-child\" data-id=\"a1eb4f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e616713 elementor-widget elementor-widget-counter\" data-id=\"e616713\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in Social Engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"236\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bbe73b e-con-full e-flex e-con e-child\" data-id=\"9bbe73b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3eb06 elementor-widget elementor-widget-counter\" data-id=\"4b3eb06\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Social Engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7917e6 e-con-full e-flex e-con e-child\" data-id=\"e7917e6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23fbb51 elementor-widget elementor-widget-counter\" data-id=\"23fbb51\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Over Industry Benchmark on Facebook<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"552\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da69f43 e-con-full e-flex e-con e-child\" data-id=\"da69f43\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ddc41 elementor-widget elementor-widget-counter\" data-id=\"f0ddc41\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Delivery on Guaranteed KPI's<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"102\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Feed the Wolf Lunazul Tequila We started with a bottle. We ended with a brand. https:\/\/vimeo.com\/869550261\/1ad33dd3c2 What we did: Audience Research Strategy + Consulting Branding + Advertising Creative Customer Experience + UX Websites + Platforms Social Media + Influencer Marketing When Lunazul came to us, they had a smooth-drinking tequila that was languishing on the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4141","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=4141"}],"version-history":[{"count":5,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4141\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4141\/revisions\/6851"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=4141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}