{"id":4279,"date":"2023-09-28T16:38:03","date_gmt":"2023-09-28T16:38:03","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?page_id=4279"},"modified":"2024-12-03T14:53:40","modified_gmt":"2024-12-03T14:53:40","slug":"u-pull-case-study","status":"publish","type":"page","link":"https:\/\/leapgroupnetwork.com\/u-pull-case-study\/","title":{"rendered":"U-Pull Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4279\" class=\"elementor elementor-4279\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d862e28 shadowed e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d862e28\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_effects_offset&quot;:100,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;sticky_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1523e35 elementor-widget elementor-widget-image\" data-id=\"1523e35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"65\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/logos_group_svg_logo_leap-group-green-on-white-1.svg\" class=\"attachment-large size-large wp-image-7867\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65033e2 e-flex e-con-boxed e-con e-parent\" data-id=\"65033e2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e20643 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e20643\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keeping the<br>Drive Alive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4485747 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4485747\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">U-Pull &amp; Pay<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db370f0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"db370f0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The junk yard just got way cooler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3051d8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b3051d8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733ca4d elementor-widget elementor-widget-image\" data-id=\"733ca4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2640\" height=\"1280\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1.jpg\" class=\"attachment-full size-full wp-image-7868\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1.jpg 2640w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1-300x145.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1-1024x496.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1-768x372.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1-1536x745.jpg 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/u-pull-and-pay-hero-1-2048x993.jpg 2048w\" sizes=\"(max-width: 2640px) 100vw, 2640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f36015 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1f36015\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4718a5 e-con-full e-flex e-con e-child\" data-id=\"f4718a5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56fd737 elementor-widget elementor-widget-heading\" data-id=\"56fd737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48a36e list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"d48a36e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Audience Research + Insights<\/li><li>Audience Segmentation + Targeting<\/li><li>Persona Development<\/li><li>Market Assessment<\/li><li>Brand Strategy + Development<\/li><li>Digital Transformation<\/li><li>National Creative Campaign<\/li><li>Loyalty Program<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2278774 e-con-full e-flex e-con e-child\" data-id=\"2278774\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe74ae1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fe74ae1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebuilding a car is a lot like rebuilding a brand. That\u2019s why we gave U-Pull &amp; Pay a strong alignment of target, communication parameters, and a big idea to propel them to a record breaking year of in-store visits and ad engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee301a1 e-flex e-con-boxed e-con e-parent\" data-id=\"ee301a1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-544d8d4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"544d8d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Human Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011fb0a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"011fb0a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-735cca8 e-con-full e-flex e-con e-child\" data-id=\"735cca8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/Upull_BrandExamplsAnimated.mp4&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dcefad e-flex e-con-boxed e-con e-parent\" data-id=\"1dcefad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4997a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dd4997a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audience research gave us the human insights we needed to create a breakthrough communication strategy powered by brand planning, strategy, analytics and creative for the underdog of a junkyard with a regional portfolio of locations.<\/p><p>We discovered brand distinction among junkyards was very flat \u2013 giving U-Pull the opportunity to really stand out within the category. We also found our audience trusted each other more than brands, paving the way for U-Pull to create an emotional connection with customers by letting them feel like experts and ambassadors. Finally, we learned our audience wanted to be as self-sufficient as possible, which meant that U-Pull could win them over by providing the resources they needed to make their jobs easy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3555b7e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3555b7e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Transformation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa61ed1 e-flex e-con-boxed e-con e-parent\" data-id=\"fa61ed1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5bba0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bb5bba0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2880\" height=\"1720\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1.jpg\" class=\"attachment-full size-full wp-image-7870\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1.jpg 2880w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1-300x179.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1-1024x612.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1-768x459.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1-1536x917.jpg 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPAP_mockup-1-1-1-2048x1223.jpg 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e2dae e-flex e-con-boxed e-con e-parent\" data-id=\"29e2dae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3ae74 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c3ae74\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In refreshing the U-Pull website, we transformed it into a one-stop content resource for everything our audience needed, including an easy inventory search, a cross-referencing system for thousands of parts, and tons of DIY tips on everything from blown head gaskets to failing alternators \u2013 <strong>giving a huge boost to brand affinity<\/strong> along the way. We also fine-tuned their VIP Club to reward a <strong>growing group of U-Pull brand loyalists.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce84f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"57ce84f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">National Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56f32df e-flex e-con-boxed e-con e-parent\" data-id=\"56f32df\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5996e5e e-grid e-con-full e-con e-child\" data-id=\"5996e5e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9f9ca elementor-invisible elementor-widget elementor-widget-video\" data-id=\"5c9f9ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/U-Pull-Pay_-All-In-Your-Hands-_-60-Second-Video.jpg&quot;,&quot;id&quot;:7871,&quot;size&quot;:&quot;&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" 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data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/U-Pull-Pay_-Repair-Your-Wallet-_-30-Second-Video.jpg&quot;,&quot;id&quot;:7872,&quot;size&quot;:&quot;&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/U%20Pull%20&amp;%20Pay_%20Repair%20Your%20Wallet%20_%2030%20Second%20Video.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-ea03c9d&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" 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data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/U%20Pull%20&amp;%20Pay_%20Salvage%20The%20Holidays%20_%2030%20Second%20%20Video.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-0ae7957&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" 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srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/U-Pull-Pay_-Salvage-The-Holidays-_-30-Second-Video.jpg 370w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/U-Pull-Pay_-Salvage-The-Holidays-_-30-Second-Video-300x169.jpg 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab32829 e-con-full e-flex e-con e-child\" data-id=\"ab32829\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a6698 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"63a6698\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2334\" height=\"1327\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster.jpg\" class=\"attachment-full size-full wp-image-7874\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster.jpg 2334w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster-300x171.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster-1024x582.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster-768x437.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster-1536x873.jpg 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_TapedPoster-2048x1164.jpg 2048w\" sizes=\"(max-width: 2334px) 100vw, 2334px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b996d2e e-grid e-con-full e-con e-child\" data-id=\"b996d2e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f0ab3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"45f0ab3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"329\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UpullGrids.jpg\" class=\"attachment-large size-large wp-image-7875\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UpullGrids.jpg 584w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UpullGrids-300x169.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2957cda elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2957cda\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"329\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Upull_KDACampaign_2.jpg\" class=\"attachment-large size-large wp-image-7876\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Upull_KDACampaign_2.jpg 584w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Upull_KDACampaign_2-300x169.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceab2d4 e-con-full e-flex e-con e-child\" data-id=\"ceab2d4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3fb889b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3fb889b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc2b6f elementor-widget elementor-widget-image\" data-id=\"8cc2b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"693\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Bus-Stop-Ad-715x1024-1.jpg\" class=\"attachment-large size-large wp-image-7877\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Bus-Stop-Ad-715x1024-1.jpg 485w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Bus-Stop-Ad-715x1024-1-210x300.jpg 210w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e61355 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1e61355\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ca68a elementor-widget elementor-widget-image\" data-id=\"c2ca68a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"686\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Billboard-e1733183118455.jpg\" class=\"attachment-large size-large wp-image-7878\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Billboard-e1733183118455.jpg 683w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Billboard-e1733183118455-300x300.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Billboard-e1733183118455-150x150.jpg 150w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a5327 e-flex e-con-boxed e-con e-parent\" data-id=\"75a5327\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4618e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8b4618e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using these insights as fuel, we crafted a series of creative brand executions across multiple mediums, all informed by a governing campaign mantra: Keep the Drive Alive, which celebrates the spirit of U-Pull &amp; Pay\u2019s audience. The centerpiece of our \u201cKeep the Drive Alive\u201d campaign was a series of national television commercials, supplemented with print, outdoor, digital and social content, all with a highly distinctive visual style.<\/p><p>Together, our national video commercials helped generate a <strong>112% increase in ad recall lift rate, 431% YOY increase in non-paid Facebook traffic and a 35% increase in sell your car web form submissions.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a13cd0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a13cd0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activations and Loyalty Program<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f99591 e-flex e-con-boxed e-con e-parent\" data-id=\"6f99591\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00150be e-con-full e-flex e-con e-child\" data-id=\"00150be\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-014884d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"014884d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"276\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_Shirts.jpg\" class=\"attachment-full size-full wp-image-7879\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_Shirts.jpg 1167w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_Shirts-300x71.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_Shirts-1024x242.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/KDA_Shirts-768x182.jpg 768w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d39d41 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0d39d41\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"646\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/upap-recruitment.jpg-e1733185252737.jpg\" class=\"attachment-full size-full wp-image-7880\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/upap-recruitment.jpg-e1733185252737.jpg 1167w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/upap-recruitment.jpg-e1733185252737-300x166.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/upap-recruitment.jpg-e1733185252737-1024x567.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/upap-recruitment.jpg-e1733185252737-768x425.jpg 768w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2d7a9b e-con-full e-flex e-con e-child\" data-id=\"d2d7a9b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d2ce9a1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d2ce9a1\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1536302 elementor-widget elementor-widget-image\" data-id=\"1536302\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"399\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-6.jpg\" class=\"attachment-large size-large wp-image-7881\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-6.jpg 400w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-6-300x300.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-6-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e389f64 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e389f64\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bab77e9 elementor-widget elementor-widget-image\" data-id=\"bab77e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"402\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-4.jpg\" class=\"attachment-large size-large wp-image-7882\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-4.jpg 767w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PartsPerksRewards-4-300x157.jpg 300w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af99efe e-grid e-con-full e-con e-child\" data-id=\"af99efe\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39781c5 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"39781c5\" data-element_type=\"widget\" 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data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/UPP_PPR_PULLSAVE_Screen_One.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-39781c5&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/UPP_PPR_PULLSAVE_Screen_Two.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-5469458&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%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%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Three.jpg\" class=\"attachment-full size-full wp-image-7884\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Three.jpg 375w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Three-300x169.jpg 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fcad2 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"f8fcad2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/UPP_PPR_PULLSAVE_Screen_Two.jpg&quot;,&quot;id&quot;:7885,&quot;size&quot;:&quot;&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/5879897.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/5879897\\\/UPP_PPR_PULLSAVE_Screen_Three.mp4&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-f8fcad2&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%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%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Two.jpg\" class=\"attachment-full size-full wp-image-7885\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Two.jpg 375w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/UPP_PPR_PULLSAVE_Screen_Two-300x169.jpg 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc25a0 e-flex e-con-boxed e-con e-parent\" data-id=\"3dc25a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4994436 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4994436\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To activate the new creative campaign, we deployed tactics like social media, OOH, connected TV, POS collateral, apparel, and more to help each unique persona interact with the brand in ways they never had before. We also developed an SEO and content strategy for the brand and engaged in paid media on Facebook, Instagram, Reddit, YouTube, Google Ads, Google Display, and Google Discovery.<\/p><p>The \u201cKeep the Drive Alive\u201d campaign gave the brand a solid foundation to introduce new programs like Parts Perks Texts (loyalty and marketing automation), Recruitment and Event-Based Marketing.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebb713 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"eebb713\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3c64b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fc3c64b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By honoring the brand\u2019s history but elevating it for the modern world, we found new ways to help U-Pull &amp; Pay keep the drive alive. Leap Group\u2019s collective efforts in the first year of the new brand and campaign helped U-Pull &amp; Pay connect with their audience, <strong>driving 1.9M users to U-Pull &amp; Pay\u2019s online properties generating 12.2M page views and over 4M sessions.<\/strong><\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var(--bs-body-bg);\">There were <strong>over 600K inventory searches, 320K store visits, 52K sell car form submits and 77K calls from the website. We increased mobile traffic by 4.5%, and 25% of all store visits were attributed to one of our marketing initiatives.<\/strong><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var(--bs-body-bg);\">We found that restructuring our campaigns around the target markets and serving new creative aligned to our personas<strong> increased conversion rate by 400%.<\/strong><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var(--bs-body-bg);\">And maybe the best result? Both our client and customer were pleased with the changes and we were able to <strong>drive a 14% increase in sales the first year of the new brand and campaign.\u00a0\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1410716 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1410716\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee017f4 e-flex e-con-boxed e-con e-child\" data-id=\"ee017f4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97d6b6d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"97d6b6d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30ae629 elementor-widget elementor-widget-image\" data-id=\"30ae629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"271\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/leapGroup-1.svg\" class=\"attachment-large size-large wp-image-7886\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-565627e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"565627e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d991c37 elementor-widget elementor-widget-image\" data-id=\"d991c37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"94\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/amp-2-1.svg\" class=\"attachment-large size-large wp-image-7887\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85859c1 elementor-widget elementor-widget-image\" data-id=\"85859c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/humanX-1.svg\" class=\"attachment-large size-large wp-image-7888\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013718b elementor-widget elementor-widget-image\" data-id=\"013718b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/matter-1.svg\" class=\"attachment-large size-large wp-image-7889\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da194eb elementor-widget elementor-widget-image\" data-id=\"da194eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/spark-1.svg\" class=\"attachment-large size-large wp-image-7890\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keeping theDrive Alive U-Pull &amp; Pay The junk yard just got way cooler. What we did: Audience Research + Insights Audience Segmentation + Targeting Persona Development Market Assessment Brand Strategy + Development Digital Transformation National Creative Campaign Loyalty Program Rebuilding a car is a lot like rebuilding a brand. That\u2019s why we gave U-Pull &amp; [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4279","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=4279"}],"version-history":[{"count":66,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4279\/revisions"}],"predecessor-version":[{"id":7937,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4279\/revisions\/7937"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=4279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}