{"id":4893,"date":"2023-10-19T18:57:59","date_gmt":"2023-10-19T18:57:59","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?page_id=4893"},"modified":"2023-11-20T20:19:49","modified_gmt":"2023-11-20T20:19:49","slug":"lunazul-family-legacy","status":"publish","type":"page","link":"https:\/\/leapgroupnetwork.com\/lunazul-family-legacy\/","title":{"rendered":"Lunazul Family Legacy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4893\" class=\"elementor elementor-4893\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d01f9 e-con-full e-flex e-con e-parent\" data-id=\"c4d01f9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cec7859 elementor-widget elementor-widget-image\" data-id=\"cec7859\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leapgroupnetwork.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"128\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/logo_leap-group-green-on-white.svg\" class=\"attachment-full size-full wp-image-3622\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea0c5f3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ea0c5f3\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690458e elementor-widget elementor-widget-text-editor\" data-id=\"690458e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Navigating a family legacy<\/strong><br>\nwith a collaborative spirit\u200b\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d679207 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-video\" data-id=\"d679207\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/876212375?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=0&amp;h=e88c0eda70#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff98f71 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ff98f71\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80c65d elementor-widget elementor-widget-text-editor\" data-id=\"e80c65d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more than 250 years, eight generations of the Beckmann family have been making exceptional tequila: growing the same botanical species of agave in the same region, then processing and distilling it pretty much the way they did in the 1700s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181e295 elementor-widget elementor-widget-text-editor\" data-id=\"181e295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, of course the family wanted to be involved in how their uncompromised, estate-distilled tequila would be marketed and advertised to the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a72156 e-flex e-con-boxed e-con e-child\" data-id=\"7a72156\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc184e5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc184e5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fbefd1 elementor-widget elementor-widget-text-editor\" data-id=\"8fbefd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Documentary<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4877f41 elementor-widget elementor-widget-video\" data-id=\"4877f41\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Screenshot-2023-10-18-at-2.48-1.jpg&quot;,&quot;id&quot;:5587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Lunazul Brand Documentary Image Overlay&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/190134873?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-4877f41&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvMTkwMTM0ODczP2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTQ4NzdmNDEiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"788\" height=\"444\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-18-at-2.48-1.jpg\" class=\"attachment-full size-full wp-image-5587\" alt=\"Lunazul Brand Documentary Image Overlay\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-18-at-2.48-1.jpg 788w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-18-at-2.48-1-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-18-at-2.48-1-768x433.jpg 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Lunazul Brand Documentary Image Overlay\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6028ee e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d6028ee\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f183906 elementor-widget elementor-widget-text-editor\" data-id=\"f183906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Essence Videos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f00289 elementor-widget elementor-widget-video\" data-id=\"6f00289\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Screenshot-2023-10-19-at-2.07-2.jpg&quot;,&quot;id&quot;:5589,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Lunazul Brand Essence 1&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/190134871?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-6f00289&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvMTkwMTM0ODcxP2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTZmMDAyODkiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"444\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.07-2.jpg\" class=\"attachment-full size-full wp-image-5589\" alt=\"Lunazul Brand Essence 1\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.07-2.jpg 790w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.07-2-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.07-2-768x432.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Lunazul Brand Essence 1\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4274e56 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4274e56\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea59dc elementor-widget elementor-widget-video\" data-id=\"0ea59dc\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Screenshot-2023-10-19-at-2.45-2.jpg&quot;,&quot;id&quot;:5588,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Lunazul Brand Essence 2&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/190134872?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-0ea59dc&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvMTkwMTM0ODcyP2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTBlYTU5ZGMiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"444\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.45-2.jpg\" class=\"attachment-full size-full wp-image-5588\" alt=\"Lunazul Brand Essence 2\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.45-2.jpg 796w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.45-2-300x167.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-19-at-2.45-2-768x428.jpg 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Lunazul Brand Essence 2\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5d280 elementor-widget elementor-widget-text-editor\" data-id=\"7c5d280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting with a <strong>solid foundation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38abf elementor-widget elementor-widget-text-editor\" data-id=\"7d38abf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt Leap, our relationship with the Beckmann family (through the Heaven Hill brand) was strong from the beginning: our team made multiple trips across the border to Jalisco, Mexico so we could truly understand the legacy and purity of craftsmanship behind  this remarkable spirit. Through those first trips to the Beckmann Estate, we produced a stunning micro-documentary that brought the rich history of the Lunazul brand to life in an authentic and engaging way.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d1615 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"03d1615\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7869a2 elementor-widget elementor-widget-text-editor\" data-id=\"d7869a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incorporating family feedback in an <strong>authentic way<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a2b12 elementor-widget elementor-widget-text-editor\" data-id=\"e2a2b12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile we were there, our team also took the time to really get to know the family better, to understand what the brand meant to them, what they felt it stood for, and how they thought it should be represented in the world. Lunazul didn\u2019t have the budget to be everywhere, but it could make a true impact by being strategic and unscripted, appealing specifically to those who were looking for something fresh, new and genuine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2b68d elementor-widget elementor-widget-text-editor\" data-id=\"ea2b68d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We also knew that by making sure the Beckmanns felt included, we\u2019d not only gain greater insight into the Lunazul heritage and brand, but also facilitate greater ease of communication down the road. As it turns out, it wasn\u2019t long before we were presented with a challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d268ea elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"6d268ea\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-476a379 e-con-full e-flex e-con e-child\" data-id=\"476a379\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61271f3 elementor-widget elementor-widget-image\" data-id=\"61271f3\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2083\" height=\"493\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1.png\" class=\"attachment-full size-full wp-image-5000\" alt=\"Lunazul Heritage 1\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1.png 2083w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1-300x71.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1-1024x242.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1-768x182.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1-1536x364.png 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage_1-2048x485.png 2048w\" sizes=\"(max-width: 2083px) 100vw, 2083px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7776b79 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7776b79\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6a293 elementor-widget elementor-widget-text-editor\" data-id=\"ea6a293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Staying <strong>true to brand values<\/strong> in the <br \/>face of overwhelming success<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa5876 elementor-widget elementor-widget-text-editor\" data-id=\"4fa5876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with Heaven Hill and with the Beckmann\u2019s approval, we launched a revitalized Lunazul brand through a national, omni-channel \u201cFeed the Wolf\u201d campaign \u2014 but it was so hugely successful that the estate couldn\u2019t keep up with the agave demand! And the Beckmann family, true to their commitment to uncompromising quality of their spirit, were unwilling to source agave from other farms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5afa2 elementor-widget elementor-widget-text-editor\" data-id=\"ed5afa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In part because we had already developed such a strong relationship with the family \u2014 including getting their feedback on and approval of the creative campaign that was now so popular \u2014 it was easy for us to understand and respect their refusal to compromise their brand \u2026 not to mention a legacy more than 250 years in the making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d630bc8 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d630bc8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-284ab50 e-con-full e-flex e-con e-child\" data-id=\"284ab50\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66990b3 e-transform elementor-widget elementor-widget-image\" data-id=\"66990b3\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-120,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03-1024x253.png\" class=\"attachment-large size-large wp-image-5414\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03-1024x253.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03-300x74.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03-768x190.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03-1536x379.png 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/LUN_Heritage_Carousel-03.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8083bb5 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"8083bb5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f8b6cf e-con-full e-flex e-con e-child\" data-id=\"9f8b6cf\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ba92a elementor-widget elementor-widget-image\" data-id=\"a7ba92a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/heritage.gif\" class=\"attachment-large size-large wp-image-5356\" alt=\"Heritage\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a343b73 elementor-widget elementor-widget-image\" data-id=\"a343b73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"490\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-6-1.png\" class=\"attachment-large size-large wp-image-5358\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-6-1.png 482w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-6-1-295x300.png 295w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6a705 elementor-widget elementor-widget-image\" data-id=\"5f6a705\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"490\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-3.png\" class=\"attachment-large size-large wp-image-5357\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-3.png 482w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-3-295x300.png 295w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc6abd2 e-con-full e-flex e-con e-child\" data-id=\"bc6abd2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f509314 elementor-widget elementor-widget-text-editor\" data-id=\"f509314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A solution that <strong>family, company and agency could embrace<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991969d elementor-widget elementor-widget-text-editor\" data-id=\"991969d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We put our heads together with the family and the Heaven Hill team and came up with a solution: while the Beckmann family sourced additional agave, we developed the Lunazul Heritage Campaign. Launched across all social channels, we used photography and video we had captured for the documentary to tell micro-stories about Lunazul\u2019s legacy of uncompromising quality \u2014 from the jimadors who hand-harvest Lunazul\u2019s 100% blue agave, to the centuries-old yeast culture that goes into fermentation, to the small-batch double distillation process, right down to the hand-labeled bottles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a594d elementor-widget elementor-widget-text-editor\" data-id=\"05a594d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By educating our audience about the premium ingredients and time-honored process that gave Lunazul its unparalleled smoothness, taste and quality, we were able to give the Beckmann family time to resolve their production issues while keeping Lunazul a top-of-mind, premium consideration in the minds of young consumers focused on quality and lineage. And we did it all with a strategic media mix, carefully crafted to ensure the synchronization of marketing efforts and ensure Lunazul\u2019s story reached, resonated with and engaged our target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc7c07 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5fc7c07\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c74c9ed e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c74c9ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14d0d1 elementor-widget elementor-widget-image\" data-id=\"e14d0d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"67\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-8.svg\" class=\"attachment-large size-large wp-image-5027\" alt=\"Discovery + Lunazul\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f01fdf elementor-widget elementor-widget-image\" data-id=\"7f01fdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1024x596.png\" class=\"attachment-large size-large wp-image-5029\" alt=\"Toast to Tradition\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1024x596.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-300x175.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-768x447.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1536x895.png 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15d048c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"15d048c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66be069 elementor-widget elementor-widget-image\" data-id=\"66be069\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2NTE5NTAzP2g9OWM1MWJkM2JhMyN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_1-1.png\" class=\"attachment-large size-large wp-image-5483\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_1-1.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_1-1-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12282 elementor-widget elementor-widget-image\" data-id=\"1d12282\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2NTE5NTMyP2g9Yzk0OTljNDA0YyN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_2-1.png\" class=\"attachment-large size-large wp-image-5485\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_2-1.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_2-1-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305f8ab elementor-widget elementor-widget-image\" data-id=\"305f8ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2NTE5NTcwP2g9NzYxYWZjNDY0NSN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_3-1.png\" class=\"attachment-large size-large wp-image-5484\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_3-1.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_3-1-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d877a5d elementor-widget elementor-widget-image\" data-id=\"d877a5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2NTE5NDQ5P2g9OTVkMDAwNjk5YyN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_4-1.png\" class=\"attachment-large size-large wp-image-5486\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_4-1.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/GatesVid_4-1-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfcec0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7dfcec0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Making a 250-year-old family brand into<br \/>the <strong>celebrated spirit of the digital age<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf434c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"daf434c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Around the time our heritage campaign was wrapping up, production was ramping up and our Discovery+ partnership \u2014 aptly enough, \u201cA Toast to Tradition\u201d \u2014 was ready to launch. Through influencer Josh Gates\u2019 enthusiasm for Lunazul\u2019s unique legacy, we were able to make another huge push for our celebrated spirit \u2014 with results that had everyone raising another glass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b066de2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b066de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From consulting, strategy and media planning to an omni-channel campaign that leveraged micro-influencers, premium partnerships and geotargeting, Leap has helped deliver year after year of record growth for the brand and establish Lunazul as a premium tequila \u2014 all on a well-liquor budget. And throughout it all, we\u2019ve maintained a strong relationship with the Beckmann family as well as our clients at Heaven Hill.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d63123 elementor-widget elementor-widget-image\" data-id=\"7d63123\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-20-at-4.24.16-PM-e1697849043129-1024x507.png\" class=\"attachment-large size-large wp-image-5458\" alt=\"Agave Family Image\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-20-at-4.24.16-PM-e1697849043129-1024x507.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-20-at-4.24.16-PM-e1697849043129-300x149.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-20-at-4.24.16-PM-e1697849043129-768x380.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2023-10-20-at-4.24.16-PM-e1697849043129.png 1062w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd1cdb5 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"dd1cdb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13cf4f2 e-flex e-con-boxed e-con e-child\" data-id=\"13cf4f2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7870996 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7870996\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a35ace elementor-widget elementor-widget-image\" data-id=\"1a35ace\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"271\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/leapGroup.svg\" class=\"attachment-large size-large wp-image-4525\" alt=\"leapgroup\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38c9feb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"38c9feb\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2749c00 elementor-widget elementor-widget-image\" data-id=\"2749c00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"94\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/amp-2.svg\" class=\"attachment-large size-large wp-image-4529\" alt=\"amp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf52da elementor-widget elementor-widget-image\" data-id=\"caf52da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/humanX.svg\" class=\"attachment-large size-large wp-image-4528\" alt=\"humanX\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c783725 elementor-widget elementor-widget-image\" data-id=\"c783725\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/matter.svg\" class=\"attachment-large size-large wp-image-4527\" alt=\"matter\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb02dfe elementor-widget elementor-widget-image\" data-id=\"fb02dfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/spark.svg\" class=\"attachment-large size-large wp-image-4526\" alt=\"spark\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Navigating a family legacy with a collaborative spirit\u200bhttps:\/\/vimeo.com\/876212375\/e88c0eda70 For more than 250 years, eight generations of the Beckmann family have been making exceptional tequila: growing the same botanical species of agave in the same region, then processing and distilling it pretty much the way they did in the 1700s. So, of course the family wanted [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4893","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=4893"}],"version-history":[{"count":31,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4893\/revisions"}],"predecessor-version":[{"id":10555,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/4893\/revisions\/10555"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=4893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}