{"id":5060,"date":"2023-10-20T19:20:54","date_gmt":"2023-10-20T19:20:54","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?page_id=5060"},"modified":"2024-05-15T13:51:12","modified_gmt":"2024-05-15T13:51:12","slug":"lunazul-case-study","status":"publish","type":"page","link":"https:\/\/leapgroupnetwork.com\/lunazul-case-study\/","title":{"rendered":"Lunazul Case Study &#8211; Feed the Wolf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5060\" class=\"elementor elementor-5060\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64969ba e-flex e-con-boxed e-con e-parent\" data-id=\"64969ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2427611 elementor-widget elementor-widget-image\" data-id=\"2427611\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leapgroupnetwork.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"128\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/logo_leap-group-green-on-white.svg\" class=\"attachment-full size-full wp-image-3622\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2304d32 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2304d32\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile_extra&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb98b89 elementor-widget elementor-widget-video\" data-id=\"eb98b89\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/869550261?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=1ad33dd3c2#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-091dac4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"091dac4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76b92b elementor-widget elementor-widget-heading\" data-id=\"d76b92b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">We started with a bottle. We ended with a brand.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-537fafc e-flex e-con-boxed e-con e-child\" data-id=\"537fafc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5156153 e-con-full e-flex e-con e-child\" data-id=\"5156153\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466eda3 elementor-widget elementor-widget-heading\" data-id=\"466eda3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d617358 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"d617358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Branding + Advertising<\/li><li>Creative<\/li><li>Customer Experience + UX<\/li><li>Websites + Platforms<\/li><li>Social<\/li><li>Media + Influencer Marketing<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c21992a e-con-full e-flex e-con e-child\" data-id=\"c21992a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93651f0 elementor-widget elementor-widget-text-editor\" data-id=\"93651f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When Lunazul came to Leap Group, they had a smooth-drinking tequila that was languishing on the bottom shelves of liquor stores. Previous marketing efforts had focused on functional attributes, but we knew that wasn\u2019t going to be enough to cut through the noise of a crowded market with ever-increasing knowledge of quality in a tequila.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146afab elementor-widget elementor-widget-text-editor\" data-id=\"146afab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We immediately knew we had to give the brand some emotional bite \u2013 to dig deeper and really own something \u2013 starting with a compelling point of view. In short, we needed to give the brand some soul. By the time our brand refresh was complete, we had taken Lunazul from a bottom-shelf afterthought to a top-of-mind consideration for the discerning tequila consumer \u2013 now prominently featured on the coveted third shelf alongside other premium brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b64526 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7b64526\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-179c0e1 e-con-full e-flex e-con e-child\" data-id=\"179c0e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a04cf elementor-widget elementor-widget-text-editor\" data-id=\"d3a04cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tResearch reveals \u2028a hunger for life\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21db89e elementor-widget elementor-widget-text-editor\" data-id=\"21db89e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Leap, every journey begins with a rigorous understanding of our audience \u2013 we want to uncover that key human insight that will allow us to breakthrough where our competitors cannot.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2b74 elementor-widget elementor-widget-text-editor\" data-id=\"96e2b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this case, the journey began with focus groups across the United States to understand Lunazul Tequila\u2019s drinkers: 21 to 45-year-olds living in Lunazul\u2019s key markets who have an interest in culture, food, and travel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c784700 elementor-widget elementor-widget-text-editor\" data-id=\"c784700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">What did we find? They are more adventurous than average. They have a combination of wanderlust and comradery, and are drawn to the path less taken. In short, they have a hunger for life.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-742728d e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"742728d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4709b87 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con e-child\" data-id=\"4709b87\" data-element_type=\"container\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0006d elementor-widget elementor-widget-image\" data-id=\"2a0006d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"454\" height=\"1024\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-454x1024.png\" class=\"attachment-large size-large wp-image-5097\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-454x1024.png 454w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-133x300.png 133w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-768x1733.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-681x1536.png 681w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1-908x2048.png 908w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Images-1.png 1000w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf33c1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3cf33c1\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8594c2 elementor-widget elementor-widget-video\" data-id=\"d8594c2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul-Tequila-Brand-Refresh.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazulPoster.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2931f9d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2931f9d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea13bc1 elementor-widget elementor-widget-heading\" data-id=\"ea13bc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining the brand: Feed the Wolf<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7fd38e e-flex e-con-boxed e-con e-child\" data-id=\"b7fd38e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78c4ce4 e-con-full e-flex e-con e-child\" data-id=\"78c4ce4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a778667 elementor-widget elementor-widget-text-editor\" data-id=\"a778667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis audience research set the tone for our strategy. To take Lunazul from a well spirit to a celebrated, in-store consideration, we wanted to inspire our target audience to ask for the tequila with a wolf on it.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3233840 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3233840\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"365\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/FTW_Type-1.png\" class=\"attachment-large size-large wp-image-5101\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/FTW_Type-1.png 362w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/FTW_Type-1-298x300.png 298w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/FTW_Type-1-150x150.png 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c4c78d e-con-full e-flex e-con e-child\" data-id=\"9c4c78d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9485a1f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9485a1f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2MjEyOTYyP2g9MTJkNDQzMjkzZCN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul-BTS_Thumbnail_play.png\" class=\"attachment-large size-large wp-image-5497\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul-BTS_Thumbnail_play.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul-BTS_Thumbnail_play-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d59df elementor-widget elementor-widget-text-editor\" data-id=\"78d59df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tInspired by the wolf embossed on every bottle of Lunazul Tequila, we created a provocative brand mantra that was also a stirring call to action: Feed the Wolf.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc135d2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cc135d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-043c39b elementor-widget elementor-widget-text-editor\" data-id=\"043c39b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe wolf has a language all its own\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62418ff elementor-widget elementor-widget-image\" data-id=\"62418ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul_feed-1024x576.gif\" class=\"attachment-large size-large wp-image-5239\" alt=\"Lunazul gif\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul_feed-1024x576.gif 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul_feed-300x169.gif 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul_feed-768x432.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb947c elementor-widget elementor-widget-text-editor\" data-id=\"dfb947c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLeap created iconic symbols inspired by the wolf and the brand\u2019s Mexican heritage. We added these unique markings to our brand tool kit to create a cohesive visual language and ensure all our photos and graphics would be unmistakably Lunazul.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe63a7 elementor-widget elementor-widget-text-editor\" data-id=\"cfe63a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn speaking to our target audience, we let the wolf become a metaphor for their own hunger for life and sense of adventure. Informed by audience research, we made Lunazul the brand of tequila that encourages them to gather their pack, hunt for new experiences and devour every moment.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1549a elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7a1549a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/5879897.fs1.hubspotusercontent-na1.net\/hubfs\/5879897\/Lunazul_FeedTheWolf_BrandandCampaignGuidelines_DR2.2-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the brand guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f45d52c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f45d52c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a35bce elementor-widget elementor-widget-heading\" data-id=\"0a35bce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to prowl<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c4e55 elementor-widget elementor-widget-image\" data-id=\"54c4e55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"544\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul.gif\" class=\"attachment-large size-large wp-image-4352\" alt=\"Lunazul\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7908ac4 elementor-widget elementor-widget-text-editor\" data-id=\"7908ac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith a clear audience mindset and campaign idea, we were finally ready to release the brand into the wild, including:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cbdc0 elementor-widget elementor-widget-text-editor\" data-id=\"29cbdc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand videos<br \/>Brand photography<br \/>New website<br \/>Social media<br \/>Print and point-of-sale<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbf0a71 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"dbf0a71\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d94fa elementor-widget elementor-widget-image\" data-id=\"94d94fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-1.png\" class=\"attachment-large size-large wp-image-5129\" alt=\"Lunazul Website\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-1.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-1-300x152.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/lunazul-website-screenshot-1024x518-1-1-768x389.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22505ea elementor-widget elementor-widget-text-editor\" data-id=\"22505ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNew website makes the brand howl\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42e839 elementor-widget elementor-widget-text-editor\" data-id=\"d42e839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo coincide with the brand relaunch, we revamped the website to incorporate the new positioning, graphics and tone. It\u2019s now a single stop for information and reflects Lunazul\u2019s new vitality with strategic lifestyle vignettes that speak to our target audience.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43c2313 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"43c2313\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0e195 elementor-widget elementor-widget-heading\" data-id=\"7f0e195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unskippable video content <br>our audience couldn\u2019t miss (or ignore)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b7b0e elementor-widget elementor-widget-text-editor\" data-id=\"e0b7b0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThrough a strategic mix of video placements, we were able to not only increase awareness and drive our target audience to the redesigned website, but also elevate their perception of the Lunazul brand by purposefully placing our videos on premium networks that aligned with our audience\u2019s interests, such as Discovery and Hulu.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95b69c e-con-full e-flex e-con e-child\" data-id=\"b95b69c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ad53d10 e-con-full e-flex e-con e-child\" data-id=\"ad53d10\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b12e2 elementor-widget elementor-widget-text-editor\" data-id=\"96b12e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Premium video<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d746a elementor-widget elementor-widget-text-editor\" data-id=\"64d746a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(Connected TV)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a3643 elementor-widget elementor-widget-text-editor\" data-id=\"f6a3643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPremium placements <br>for premium tequila\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a270a42 elementor-widget elementor-widget-text-editor\" data-id=\"a270a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Less clutter means more memorable ads<\/li><li>100% viewable, non-skippable inventory<\/li><li>Brand-safe environment<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5266a60 e-con-full e-flex e-con e-child\" data-id=\"5266a60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2224859 elementor-widget elementor-widget-text-editor\" data-id=\"2224859\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>High-efficiency video<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d221e elementor-widget elementor-widget-text-editor\" data-id=\"81d221e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(Online Video, YouTube and Social)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3370072 elementor-widget elementor-widget-text-editor\" data-id=\"3370072\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReach and engage <br>the audience\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa1d05 elementor-widget elementor-widget-text-editor\" data-id=\"9fa1d05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Most targeted type of video placements<\/li><li>Align with premium content and creators<\/li><li>Opportunity to engage consumers<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4aca44 e-con-full e-flex e-con e-child\" data-id=\"a4aca44\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32cef9a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"32cef9a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c8fa1 elementor-widget elementor-widget-image\" data-id=\"c5c8fa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"293\" height=\"73\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/DiscoveryHorizontal.png\" class=\"attachment-large size-large wp-image-5136\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b20bb elementor-widget elementor-widget-image\" data-id=\"37b20bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"76\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discovery_Plus_logo.png\" class=\"attachment-large size-large wp-image-5144\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discovery_Plus_logo.png 377w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discovery_Plus_logo-300x60.png 300w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16d679 elementor-widget elementor-widget-image\" data-id=\"c16d679\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"121\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Disney_logo.png\" class=\"attachment-large size-large wp-image-5142\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4cc11 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bd4cc11\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54172dd elementor-widget elementor-widget-image\" data-id=\"54172dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"73\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Hulu_Logo.png\" class=\"attachment-large size-large wp-image-5141\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f286318 elementor-widget elementor-widget-image\" data-id=\"f286318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"89\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Youtube-Logo-e1698035367503.png\" class=\"attachment-large size-large wp-image-5140\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b41428 elementor-widget elementor-widget-image\" data-id=\"8b41428\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Insta-Logo.png\" class=\"attachment-large size-large wp-image-5139\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642a811 elementor-widget elementor-widget-image\" data-id=\"642a811\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"133\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Facebook-Logo.png\" class=\"attachment-large size-large wp-image-5138\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d06d81 elementor-widget elementor-widget-image\" data-id=\"3d06d81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"111\" height=\"102\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/XLogo-1.png\" class=\"attachment-large size-large wp-image-5137\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2677bef elementor-widget elementor-widget-text-editor\" data-id=\"2677bef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We augmented that targeted approach with high-frequency video buys that reached a broader audience on social and streaming networks to increase awareness and made the ads more memorable by creating an interactive experience. Through advanced TV placements, we incorporated geotargeted store locators at the end of videos so that viewers could instantly find nearby stores where they could buy Lunazul.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce4099 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7ce4099\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_StoreLocator-1-1024x635.png\" class=\"attachment-large size-large wp-image-5145\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_StoreLocator-1-1024x635.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_StoreLocator-1-300x186.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_StoreLocator-1-768x477.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Lunazul_StoreLocator-1.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba02507 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ba02507\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0971c8 elementor-widget elementor-widget-text-editor\" data-id=\"b0971c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFeeding a wolf pack hungry for more social content\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cfdc3 elementor-widget elementor-widget-text-editor\" data-id=\"38cfdc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe then amplified the \u201cFeed the Wolf\u201d campaign on Lunazul\u2019s owned social channels, efficiently increasing reach and recall on placements that are endemic to the campaign. As an integral part of our overall digital marketing strategy, our series of social campaigns provided a strategic mix of content: product-focused posts designed to educate and drive awareness, \u201cFeed the Wolf\u201d campaign videos and images to increase brand recognition and drive sales, and user-generated content from our concurrent influencer campaign to create deeper engagement with our audience.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c633b elementor-widget elementor-widget-text-editor\" data-id=\"76c633b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA series of micro-campaigns on our social channels included a cocktail series featuring fresh recipes and inspiration for an audience always hungry for what\u2019s new and different, a chef video series where some of the coolest names in the restaurant industry whipped up new dishes starring Lunazul tequilas.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd14dda e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"fd14dda\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bcea2 elementor-widget elementor-widget-video\" data-id=\"12bcea2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/ChefVid_1_Thumbnail.png&quot;,&quot;id&quot;:5478,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/578320379?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-12bcea2&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvNTc4MzIwMzc5P2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTEyYmNlYTIiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_1_Thumbnail.png\" class=\"attachment-full size-full wp-image-5478\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_1_Thumbnail.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_1_Thumbnail-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56e669 elementor-widget elementor-widget-video\" data-id=\"a56e669\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/ChefVid_2_Thumbnail.png&quot;,&quot;id&quot;:5477,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/578320362?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-a56e669&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvNTc4MzIwMzYyP2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LWE1NmU2NjkiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_2_Thumbnail.png\" class=\"attachment-full size-full wp-image-5477\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_2_Thumbnail.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_2_Thumbnail-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02b04c elementor-widget elementor-widget-video\" data-id=\"d02b04c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/ChefVid_3_Thumbnail.png&quot;,&quot;id&quot;:5476,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/578320342?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-d02b04c&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvNTc4MzIwMzQyP2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTAmcG9ydHJhaXQ9MCZieWxpbmU9MCN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LWQwMmIwNGMiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_3_Thumbnail.png\" class=\"attachment-full size-full wp-image-5476\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_3_Thumbnail.png 600w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ChefVid_3_Thumbnail-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce52a82 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ce52a82\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb64800 elementor-widget elementor-widget-heading\" data-id=\"cb64800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovering a media partnership that could amplify our media spend in a major way<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6f54c0 e-con-full e-flex e-con e-child\" data-id=\"d6f54c0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d374103 e-con-full e-flex e-con e-child\" data-id=\"d374103\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1803023 elementor-widget elementor-widget-text-editor\" data-id=\"1803023\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhen we first set out to create sponsored content to support the \u201cFeed the Wolf\u201d campaign, we knew that Discovery+ was a prime place for our message, with a viewing audience that closely aligned with Lunazul\u2019s: high-income consumers who were more likely than the national average to dine out, cook for fun, travel and consume liquor at bars.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0761c2f elementor-widget elementor-widget-text-editor\" data-id=\"0761c2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our initial collaboration was an editorial social video called Save the Wolves that Discovery+ created using a compilation of video footage. The video integrated Lunazul tequila with logo placements and a Meta brand handshake. Save the Wolves was promoted from the Discovery+ Facebook Page and accompanied by a three-frame editorial Instagram Story, with results that confirmed we had found the right media partner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5398bd0 e-con-full e-flex e-con e-child\" data-id=\"5398bd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8c7b1 elementor-widget elementor-widget-image\" data-id=\"3e8c7b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"130\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/DiscoveryHorizontal-1.png\" class=\"attachment-large size-large wp-image-5158\" alt=\"Discovery channel\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/DiscoveryHorizontal-1.png 522w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/DiscoveryHorizontal-1-300x75.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a54809 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9a54809\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvODc2NTU5NzIxP2g9NTQ2N2E5M2Q2OSN0PSJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"589\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discover_WolfThumbnail.png\" class=\"attachment-large size-large wp-image-5503\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discover_WolfThumbnail.png 519w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Discover_WolfThumbnail-264x300.png 264w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87af589 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"87af589\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>25K+ likes<\/li>\n<li>1K+ comments<\/li>\n<li>1M+ views<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f9772 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"29f9772\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f588f28 e-flex e-con-boxed e-con e-child\" data-id=\"f588f28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a81c95 elementor-widget elementor-widget-text-editor\" data-id=\"9a81c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Celebrating the family behind the brand<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239690d elementor-widget elementor-widget-image\" data-id=\"239690d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1024x596.png\" class=\"attachment-large size-large wp-image-5029\" alt=\"Toast to Tradition\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1024x596.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-300x175.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-768x447.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1-1536x895.png 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Mask-group-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542e6cd elementor-widget elementor-widget-image\" data-id=\"542e6cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"67\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/image-8.svg\" class=\"attachment-large size-large wp-image-5027\" alt=\"Discovery + Lunazul\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d993e66 e-flex e-con-boxed e-con e-child\" data-id=\"d993e66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c97edf elementor-widget elementor-widget-text-editor\" data-id=\"4c97edf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Then, we embarked on a much more ambitious partnership adventure: \u201cA Toast to Tradition.\u201d Led by Josh Gates, host of the channel\u2019s much-loved \u201cExpedition Unknown\u201d show (and a cocktail enthusiast himself), the series of videos took viewers behind the scenes of the Lunazul distillery to highlight the 250-year-old brand\u2019s family heritage and everything that goes into the process of making their smooth-drinking tequila. Not only was \u201cA Toast to Tradition\u201d wildly popular with our audience, but it also left viewers with an elevated impression of the Lunazul brand, its history and the quality of its spirits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1959ea0 elementor-widget elementor-widget-text-editor\" data-id=\"1959ea0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leveraging multiple digital targeting methods and outlets, we were able to generate 36MM+ impressions of integrated social content, more than 19.9K social engagements and 76K+ visits to the custom landing page. According to a Meta Brand Lift Study, brand awareness for Lunazul jumped from 10.7% to 16.2% while consideration increased from 11.8% to 16.5% \u2013 a 7.8x improvement over Meta\u2019s own CPG benchmarks!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b4778 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"88b4778\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c4b51 elementor-widget elementor-widget-text-editor\" data-id=\"59c4b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Maintaining the brand\u2019s premium \u2028perception with fresh content<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371f046 elementor-widget elementor-widget-text-editor\" data-id=\"371f046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the revitalized brand quickly captivated its audience, we continued to elevate Lunazul with new photo shoots, videos and visual elements that conveyed a premium feel, along with updated retail and point-of-sale materials that distinguished the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3395099 elementor-widget elementor-widget-text-editor\" data-id=\"3395099\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In our ongoing research, we also learned that 88% of our target audience learn about products they\u2019re interested through social media, and 56% have purchased a product after seeing a post from someone they follow. With that in mind, we developed an exclusive creator campaign designed to leverage key influencers to inspire a new generation of creators \u2013 and drive organic Lunazul enthusiasm.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d771a9f elementor-widget elementor-widget-image\" data-id=\"d771a9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/invited-1024x577.gif\" class=\"attachment-large size-large wp-image-5166\" alt=\"Invited\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/invited-1024x577.gif 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/invited-300x169.gif 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/invited-768x433.gif 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/invited-1536x865.gif 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cc0c1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e9cc0c1\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d582c96 elementor-widget elementor-widget-heading\" data-id=\"d582c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From overlooked well spirit to premium wolf spirit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f00b7 elementor-widget elementor-widget-text-editor\" data-id=\"89f00b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThrough our commitment to uncovering breakthrough human insights and connecting them to business potential, we were able to take Lunazul from a quality tequila that was being overlooked on the bottom shelf, to a premium product featured prominently on the third shelf \u2013 and in the minds of a growing audience hungry for more.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abbdcb elementor-widget elementor-widget-image\" data-id=\"6abbdcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"221\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Demand-graphic-1024x221.png\" class=\"attachment-large size-large wp-image-5176\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Demand-graphic-1024x221.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Demand-graphic-300x65.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Demand-graphic-768x166.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Demand-graphic.png 1323w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45698de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"45698de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNationally expanding demand for Lunazul\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c28563c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"c28563c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a584b7 e-con-full e-flex e-con e-child\" data-id=\"2a584b7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce9750 elementor-widget elementor-widget-counter\" data-id=\"6ce9750\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In-Store <br>Sales Increase<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"140\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a49847c e-con-full e-flex e-con e-child\" data-id=\"a49847c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0ada6 elementor-widget elementor-widget-counter\" data-id=\"fd0ada6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in <br>Brand Lift<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6607aa7 e-con-full e-flex e-con e-child\" data-id=\"6607aa7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b43de elementor-widget elementor-widget-counter\" data-id=\"69b43de\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Rise in Total Visits<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"57.9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66aa5ad e-con-full e-flex e-con e-child\" data-id=\"66aa5ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb85c96 elementor-widget elementor-widget-counter\" data-id=\"bb85c96\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Over Industry Benchmark on Instagram<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"252\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2846e7e e-con-full e-flex e-con e-child\" data-id=\"2846e7e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b212a elementor-widget elementor-widget-counter\" data-id=\"c1b212a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in Social Engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"236\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10118df e-con-full e-flex e-con e-child\" data-id=\"10118df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a75f3 elementor-widget elementor-widget-counter\" data-id=\"48a75f3\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Social Engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee3938 e-con-full e-flex e-con e-child\" data-id=\"9ee3938\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-804cbea elementor-widget elementor-widget-counter\" data-id=\"804cbea\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Over Industry Benchmark on Facebook<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"552\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315c145 e-con-full e-flex e-con e-child\" data-id=\"315c145\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcd821 elementor-widget elementor-widget-counter\" data-id=\"bbcd821\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Delivery on Guaranteed KPI's<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"102\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c49b7af e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c49b7af\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9472983 e-flex e-con-boxed e-con e-child\" data-id=\"9472983\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-117b1a8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"117b1a8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be2d23 elementor-widget elementor-widget-image\" data-id=\"9be2d23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"271\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/leapGroup.svg\" class=\"attachment-large size-large wp-image-4525\" alt=\"leapgroup\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d558a0b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d558a0b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f6041 elementor-widget elementor-widget-image\" data-id=\"43f6041\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"94\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/amp-2.svg\" class=\"attachment-large size-large wp-image-4529\" alt=\"amp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a1eb5 elementor-widget elementor-widget-image\" data-id=\"39a1eb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/humanX.svg\" class=\"attachment-large size-large wp-image-4528\" alt=\"humanX\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d6a20 elementor-widget elementor-widget-image\" data-id=\"79d6a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/matter.svg\" class=\"attachment-large size-large wp-image-4527\" alt=\"matter\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289396d elementor-widget elementor-widget-image\" data-id=\"289396d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"33\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/spark.svg\" class=\"attachment-large size-large wp-image-4526\" alt=\"spark\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We started with a bottle. We ended with a brand. What we did: Audience Research Strategy + Consulting Branding + Advertising Creative Customer Experience + UX Websites + Platforms Social Media + Influencer Marketing When Lunazul came to Leap Group, they had a smooth-drinking tequila that was languishing on the bottom shelves of liquor stores. [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-5060","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5060"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=5060"}],"version-history":[{"count":23,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5060\/revisions"}],"predecessor-version":[{"id":6846,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5060\/revisions\/6846"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}