{"id":5597,"date":"2023-11-16T20:55:28","date_gmt":"2023-11-16T20:55:28","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?page_id=5597"},"modified":"2024-08-12T14:23:20","modified_gmt":"2024-08-12T14:23:20","slug":"hersheys-case-study","status":"publish","type":"page","link":"https:\/\/leapgroupnetwork.com\/hersheys-case-study\/","title":{"rendered":"Hershey&#8217;s Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5597\" class=\"elementor elementor-5597\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccd6ae e-con-full e-flex e-con e-parent\" data-id=\"8ccd6ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4463c elementor-widget elementor-widget-image\" data-id=\"9a4463c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leapgroupnetwork.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"128\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/logo_leap-group-green-on-white.svg\" class=\"attachment-full size-full wp-image-3622\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-618ea83 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"618ea83\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a04657 e-flex e-con-boxed e-con e-child\" data-id=\"3a04657\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f83758 e-con-full e-flex e-con e-child\" data-id=\"9f83758\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20aad50 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"20aad50\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">When Hershey\u2019s asked for a breakthrough experience on the world\u2019s most famous screen, we had to oblige.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be0fa00 e-con-full e-flex e-con e-child\" data-id=\"be0fa00\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-079e1b3 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"079e1b3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"556\" height=\"698\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated-1.png\" class=\"attachment-full size-full wp-image-3679\" alt=\"Hershey&#039;s Milkshake\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated-1.png 556w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated-1-239x300.png 239w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4b77a5 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"d4b77a5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7904f4a elementor-widget elementor-widget-video\" data-id=\"7904f4a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/840511925?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=0&amp;h=60ab90c3a2#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69bb7d7 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"69bb7d7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5deace elementor-widget elementor-widget-heading\" data-id=\"b5deace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Welcome to the Crossroads of the World<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066f1bb elementor-widget elementor-widget-text-editor\" data-id=\"066f1bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Every day in Times Square, the world\u2019s biggest brands showcase over 200 ads to over 400,000 people, up to 400 times a day. Rival billboards, distracting phone screens, and more competed daily for the eyes and earnings of those visiting the area. It\u2019s the world\u2019s busiest billboard extravaganza!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe1f7f elementor-widget elementor-widget-text-editor\" data-id=\"4fe1f7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe partnered with Hershey\u2019s to cut through the clutter. The Hershey Chocolate World store had been there for many years, but it didn\u2019t stand out. Tourists saw the Hershey\u2019s billboard and signage, but didn\u2019t realize Hershey\u2019s Chocolate World was underneath.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc82ad2 elementor-widget elementor-widget-text-editor\" data-id=\"dc82ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEnter Leap Group.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a52ef3 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"0a52ef3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Vid-Poster.png&quot;,&quot;id&quot;:3729,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Hershey Kiss Video&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/839800202?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1&amp;h=d906d27e2e#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Vid-Poster.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cc71f elementor-widget elementor-widget-text-editor\" data-id=\"29cc71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So how did we do it?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83c5229 e-con-full e-flex e-con e-parent\" data-id=\"83c5229\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d401516 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"d401516\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-073b8ca e-flex e-con-boxed e-con e-child\" data-id=\"073b8ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5e3604 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f5e3604\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce18d67 elementor-widget elementor-widget-heading\" data-id=\"ce18d67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make Hershey\u2019s Chocolate World the Epicenter of the Epicenter<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f0587 elementor-widget elementor-widget-text-editor\" data-id=\"00f0587\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every day in Times Square, the world\u2019s biggest brands showcase over 200 ads to over 400,000 people, up to 400 times a day. Rival billboards, distracting phone screens, and more competed daily for the eyes and earnings of those visiting the area. It\u2019s the world\u2019s busiest billboard extravaganza!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abdbccc e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"abdbccc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9422ee7 e-flex e-con-boxed e-con e-child\" data-id=\"9422ee7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cc311 elementor-widget elementor-widget-heading\" data-id=\"b4cc311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Become the Go-To Times Square Selfie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7aa69 elementor-widget elementor-widget-text-editor\" data-id=\"6e7aa69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Iconic backgrounds and photo-ops are essential to the Times Square experience. The Hershey\u2019s screen had the potential to become a dynamic, interactive, wallpapered backdrop for shareable photos and selfies that would attract others to the area to replicate. It has even been featured now in Ryan Seacrest\u2019s New Years\u2019 Eve countdown.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d2392 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"48d2392\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1702\" height=\"953\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square.jpg\" class=\"attachment-full size-full wp-image-3693\" alt=\"Times Square\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square.jpg 1702w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-300x168.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-1024x573.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-768x430.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-1536x860.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196f1e7 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"196f1e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3661dc e-flex e-con-boxed e-con e-child\" data-id=\"b3661dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1516317 elementor-widget elementor-widget-heading\" data-id=\"1516317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do It for The Kids<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7992adb elementor-widget elementor-widget-text-editor\" data-id=\"7992adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Times Square has tons of activities, yet nothing overtly screams \u201cKID!\u201d or \u201cFAMILY FRIENDLY!\u201d Most digital screens plastered across the area are all geared toward adults. This was a huge opportunity for Hershey\u2019s Chocolate World to capitalize on that and put a flag in the ground (with a Kiss ribbon, of course) as the most playful, must-visit store for kids and families.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6d6d8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"aa6d6d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"999\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi.jpg\" class=\"attachment-full size-full wp-image-3696\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi.jpg 1702w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-300x176.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1024x601.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-768x451.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1536x902.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-872928a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"872928a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a8c4590 e-flex e-con-boxed e-con e-child\" data-id=\"a8c4590\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b499f93 elementor-widget elementor-widget-heading\" data-id=\"b499f93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make Room for Dessert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11bcb7 elementor-widget elementor-widget-text-editor\" data-id=\"a11bcb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHershey\u2019s Chocolate World didn\u2019t showcase their store\u2019s sweets on 7th Avenue where there\u2019s significant foot traffic. Additionally, among the lineup of food trucks at the south end of the store on W. 47th Street, none offer dessert. We found opportunities to elevate Hershey\u2019s Chocolate World\u2019s treats, personalized bars, swag, and more at the street level.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2ba4f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f2ba4f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"591\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02_sm1.gif\" class=\"attachment-full size-full wp-image-3714\" alt=\"S&#039;Mores!!!\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06f49a2 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"06f49a2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f624b35 e-con-full e-flex e-con e-child\" data-id=\"f624b35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69eee93 e-flex e-con-boxed e-con e-child\" data-id=\"69eee93\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2645357 elementor-widget elementor-widget-heading\" data-id=\"2645357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">There\u2019s Always Room for More<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd0228 elementor-widget elementor-widget-text-editor\" data-id=\"0cd0228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The end result was a seven-story screen, the largest of its kind, on the busiest intersection in the world. A big deal, yet no big deal because it\u2019s the same as any other brand challenge\u2014get a bunch of busy, distracted people to stop what they\u2019re doing, look up, and engage. In Times Square\u2019s chaotic environment, we followed our number one rule to keep things simple. We celebrated America\u2019s favorite candy brand by embracing their instantly recognizable iconic assets and using them in bold, fresh, and dynamic ways.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4e100 elementor-widget elementor-widget-text-editor\" data-id=\"2a4e100\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">But we didn\u2019t stop there. We helped choreograph the entire show. From outside the store to inside, we worked with the Hershey\u2019s creative team to bring the whole experience to life.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cb318d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"4cb318d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9869d1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e9869d1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"456\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest.png\" class=\"attachment-full size-full wp-image-3722\" alt=\"Times Square Carousel\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest.png 809w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest-300x169.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest-768x433.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d35c1f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5d35c1f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"458\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses.png\" class=\"attachment-large size-large wp-image-3723\" alt=\"Times Square Carousel\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses.png 806w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses-300x170.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses-768x436.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2c126a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"e2c126a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-104e8d5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"104e8d5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"455\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization.png\" class=\"attachment-full size-full wp-image-3720\" alt=\"Times Square Carousel\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization.png 809w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization-300x169.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization-768x432.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c77ac elementor-invisible elementor-widget elementor-widget-image\" data-id=\"94c77ac\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"455\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat.png\" class=\"attachment-large size-large wp-image-3721\" alt=\"Times Square Carousel\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat.png 809w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat-300x169.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat-768x432.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e47fb9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"4e47fb9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365e77d elementor-widget elementor-widget-heading\" data-id=\"365e77d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Delicious Digital Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5495b85 elementor-widget elementor-widget-text-editor\" data-id=\"5495b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our qualitative analysis found tourists behaved differently from morning, to afternoon, to evening. So, we created multi-pronged directional campaigns to target Times Square consumers digitally as they arrived in New York City, engage them once stepping foot in Times Square, and ultimately drive them into the Hershey\u2019s Chocolate World store to the point of conversion to increase sales and create a memorable experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7313662 elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-tablet_extra elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"7313662\" data-element_type=\"container\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-558118e elementor-widget elementor-widget-image\" data-id=\"558118e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"341\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-5.png\" class=\"attachment-full size-full wp-image-4060\" alt=\"Awareness\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-5.png 255w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-5-224x300.png 224w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d141e5e elementor-widget elementor-widget-image\" data-id=\"d141e5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"345\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-6.png\" class=\"attachment-full size-full wp-image-4059\" alt=\"Consideration\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-6.png 255w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-6-222x300.png 222w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba1093 elementor-widget elementor-widget-image\" data-id=\"1ba1093\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"341\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-7.png\" class=\"attachment-full size-full wp-image-4058\" alt=\"Conversion\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-7.png 255w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-7-224x300.png 224w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7960ff6 elementor-widget-mobile__width-initial elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7960ff6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1933\" height=\"518\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic.png\" class=\"attachment-full size-full wp-image-4011\" alt=\"Delicious Digital\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic.png 1933w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic-300x80.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic-1024x274.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic-768x206.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Delicious-Digital-graphic-1536x412.png 1536w\" sizes=\"(max-width: 1933px) 100vw, 1933px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8de51b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b8de51b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-afe5acd e-flex e-con-boxed e-con e-child\" data-id=\"afe5acd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5207808 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"5207808\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9531dad elementor-widget elementor-widget-heading\" data-id=\"9531dad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Calculated Reach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321d85e elementor-widget elementor-widget-text-editor\" data-id=\"321d85e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To extend the shelf life of our dynamic out-of-home creative, we divided and conquered with ongoing social media campaigns that furthered reach and frequency to our most engaged users where they were most active. With both a domestic and international core audience of tourists, geolocation was dialed in to target those whose most recent location was within New York City, but whose homes were more than 125+ miles away. Our social media campaigns utilized Facebook and Instagram\u2019s demographic- and interest-targeting options to deliver our creative to those in the area with a sweet tooth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-017fbb0 e-flex e-con-boxed e-con e-parent\" data-id=\"017fbb0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f95e509 e-flex e-con-boxed e-con e-child\" data-id=\"f95e509\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c687f4 elementor-widget elementor-widget-heading\" data-id=\"5c687f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Craveable Creative \u2013 Holiday Campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb9dc7 elementor-widget elementor-widget-text-editor\" data-id=\"9eb9dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOne of our social video campaigns was for the holiday season. This particular campaign featured four :30 clips of the sweets-filled billboard video and was optimized for awareness to target families on Facebook and Instagram who love chocolate and NYC\u2019s classic holiday traditions. We also ran two sets of targeted YouTube ads. The first series highlighted tourists using our billboard creative to take selfies showcasing their NYC visit, and the second series promoted the deliciousness of the store itself, from premium one-of-a-kind confections to the ability to create your own custom candy bar. For this holiday social campaign, we again used Facebook\u2019s and Instagram\u2019s location data but also the Custom Audiences to reach users within 2 miles of the Hershey\u2019s Chocolate World location and had previously viewed one of the Hershey videos.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9dec1 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"cd9dec1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/Vid-Poster.png&quot;,&quot;id&quot;:3729,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Hershey Kiss Video&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/839829798?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1&amp;h=98bcf8cde7#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Vid-Poster.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce8f939 e-con-full e-flex e-con e-parent\" data-id=\"ce8f939\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52e6a6a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"52e6a6a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cc5e34 e-flex e-con-boxed e-con e-child\" data-id=\"3cc5e34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5063447 elementor-widget elementor-widget-heading\" data-id=\"5063447\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Immersive Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97dc98 elementor-widget elementor-widget-text-editor\" data-id=\"a97dc98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe then ran a traffic campaign featuring carousel ads that aligned with the billboard and directed users to the Hershey\u2019s Chocolate World store location. Finally, in-store videos sealed the deal. A series of kiosks and animations across the store interior directed customers where and how to fully enjoy their sweetest Times Square experience.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b6329 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b3b6329\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"641\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1.png\" class=\"attachment-full size-full wp-image-3796\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1.png 1776w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-300x108.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-1024x370.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-768x277.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-1536x554.png 1536w\" sizes=\"(max-width: 1776px) 100vw, 1776px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6bbec e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7d6bbec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6fc39d4 e-flex e-con-boxed e-con e-child\" data-id=\"6fc39d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c61973 e-con-full e-flex e-con e-child\" data-id=\"8c61973\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbce19 elementor-widget elementor-widget-heading\" data-id=\"2cbce19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Holiday Campaign Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2bac9 elementor-widget elementor-widget-text-editor\" data-id=\"ee2bac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #cdde00; font-weight: 500;\">December Sales<\/span><\/p><p>16% Increase vs. Prior Year<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f15d55 elementor-widget elementor-widget-text-editor\" data-id=\"6f15d55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #cdde00; font-weight: 500;\">December Sales of Premium Items<\/span><\/p><p>103% Increase vs. Prior Year<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2ba01 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8a2ba01\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/elementor\/css\/custom-widget-icon-list.min.css?ver=1722880575\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #cdde00; font-weight: 500;\">Per Capita Viewership &amp; Consumption \u2013<\/span>  28% Increase vs. Prior Year<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #cdde00; font-weight: 500;\">Conversions \u2013<\/span>  8% Increase vs. Prior Year<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #cdde00; font-weight: 500;\">Social Reach \u2013<\/span>  720K | $5.83 CPM (Goal: $9.06)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #cdde00; font-weight: 500;\">Social Engagements \u2013<\/span>  75K | 10.4% Rate (Goal: 5.65%)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #cdde00; font-weight: 500;\">Ad Recall \u2013<\/span>  8% (Goal: 4.8%)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-369cefa animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"369cefa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcba84c e-flex e-con-boxed e-con e-child\" data-id=\"dcba84c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502b637 elementor-widget elementor-widget-heading\" data-id=\"502b637\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Victory is Sweet<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdd9fa elementor-widget elementor-widget-text-editor\" data-id=\"5cdd9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOur holiday campaign garnered numerous awards and recognitions from some of the most prestigious organizations in the business including Communication Arts, Addys, The Webby Awards, IAC, WebAward, Horizon, The Telly Awards, Davey Awards and The Communicator Awards. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1fa40 elementor-widget elementor-widget-text-editor\" data-id=\"0c1fa40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe received an AME award for Marketing Effectiveness including Best use of Branded Content and Best Use for Products\/Services in a Promotion. We also won New York Festivals WorldMedal for Best use of Medium, Best use of Out-of-Home.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e148b76 elementor-widget elementor-widget-text-editor\" data-id=\"e148b76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn fact, we won over 35 gold awards including Best of Show for Advertising Integrated Campaign at multiple award shows.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bb4754 e-flex e-con-boxed e-con e-child\" data-id=\"4bb4754\" data-element_type=\"container\" data-settings=\"{&quot;animation_tablet&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ff8fd6 e-con-full e-flex e-con e-child\" data-id=\"1ff8fd6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07abc6a elementor-widget elementor-widget-image\" data-id=\"07abc6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"265\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/horizon-logo-small.png\" class=\"attachment-full size-full wp-image-4068\" alt=\"Horizon Awards\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72feb8d e-con-full e-flex e-con e-child\" data-id=\"72feb8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e6096 elementor-widget elementor-widget-image\" data-id=\"c3e6096\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"182\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/webbyaward-black.png\" class=\"attachment-full size-full wp-image-4073\" alt=\"Webby Award\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/webbyaward-black.png 319w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/webbyaward-black-300x171.png 300w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f072b9 e-con-full e-flex e-con e-child\" data-id=\"7f072b9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1652715 elementor-widget elementor-widget-image\" data-id=\"1652715\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"225\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/WebAwardLogo.png\" class=\"attachment-full size-full wp-image-4072\" alt=\"Web Award\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-299ff68 e-flex e-con-boxed e-con e-child\" data-id=\"299ff68\" data-element_type=\"container\" data-settings=\"{&quot;animation_tablet&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d6b63dd e-con-full e-flex e-con e-child\" data-id=\"d6b63dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1df2c elementor-widget elementor-widget-image\" data-id=\"9f1df2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/w3_awards_black_sq-e1687887732921.png\" title=\"w3_awards_black_sq\" alt=\"w3 awards\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3bce4 e-con-full e-flex e-con e-child\" data-id=\"6c3bce4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36489f8 elementor-widget elementor-widget-image\" data-id=\"36489f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/tellyawards-with-trophy-e1687887766417.png\" title=\"tellyawards with trophy\" alt=\"Telly awards\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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Welcome to the Crossroads of the World Every day in Times Square, the world\u2019s biggest brands showcase over 200 ads to over 400,000 people, up to 400 times a day. Rival billboards, distracting phone screens, and more competed [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-5597","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5597"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":25,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5597\/revisions"}],"predecessor-version":[{"id":7441,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/pages\/5597\/revisions\/7441"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}