![\"Brand-awareness\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/brand-awareness.jpg\" "\\"Brand-awareness\\"")
\nAdvertisers spent roughly $2 million per 30-second spot during the last Oscars broadcast and $5 million per spot during Super Bowl LI.<\/p>\n
\nAdvertisers spent roughly $2 million per 30-second spot during the last Oscars broadcast and $5 million per spot during Super Bowl LI.<\/p>\n
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I often think about that as I develop brand awareness campaigns for clients. It must be nice to be able to cast the widest net possible for your brand, and get it in front of a millions and millions of captivated eyeballs in one push.<\/p>\n
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The reality, though, is buying commercial spots during The Oscars or Super Bowl broadcasts isn\u2019t a viable option for many brands, large or small. In fact, I have yet to be convinced paying monster television advertising rates is the best ROI for generating brand awareness, when the same impression and reach could be accomplished at just a fraction of the cost, online.<\/p>\n
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A well-executed campaign with the right mix of content can dramatically impact your brand awareness goals. <\/p>\n
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The solutions are there in the name of the goal: brand awareness. Create brand story content over product-focused content to prime your target audience for the next round of content that walks them through the customer lifecycle.<\/p>\n
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Trust, relevance and proximity are must-haves for businesses like healthcare providers and financial service firms. A highly-targeted local awareness campaign can meet these objectives.<\/p>\n
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\u201cPivot to video\u201d aside, the fact remains, social networks weigh video more heavily in their algorithms. Typically, if you spend $10,000 on brand awareness, you will get more impressions, views and ad recall when promoting video content than you would with static ads.<\/p>\n
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Brand awareness is the first step in the customer journey, and as such, needs to be executed well. The good news is you don\u2019t need a multi-million dollar budget.<\/p>\n","protected":false},"excerpt":{"rendered":"
Advertisers spent roughly $2 million per 30-second spot during the last Oscars broadcast and $5 million per spot during Super Bowl LI.<\/p>\n","protected":false},"author":40,"featured_media":1463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,86],"issue":[9],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1460"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1463"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1460"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1460"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}