{"id":1498,"date":"2020-03-25T19:31:37","date_gmt":"2020-03-25T19:31:37","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/a-mix-for-everyone-to-enjoy\/"},"modified":"2022-08-10T14:45:55","modified_gmt":"2022-08-10T14:45:55","slug":"a-mix-for-everyone-to-enjoy","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/a-mix-for-everyone-to-enjoy\/","title":{"rendered":"A Mix for Everyone to Enjoy"},"content":{"rendered":"

\"q3-2010-a-mix-for-everyone\"

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\nWho doesn\u2019t love eating food and enjoying a good beverage (or for the adults, maybe two beverages)? When it comes to reaching out to that food and beverage enthusiast as well as other consumers, marketers must construct creative approaches. This often means using a diverse media mix that appeals to a wide range of people. By only targeting one or even a couple of media channels, brands eliminate different segments of their target audiences from the start.<\/span>

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\nThink about how different media channels attract different target audiences, and use that to shape your media mix. Social media, for example, will attract a younger audience, while more traditional media channels will attract a spectrum of gen-xers, Millennials, and a vast majority of baby boomers. Every person, no matter the demographic profile, at least somewhat enjoys food and beverages on a regular basis. So why not take advantage of the many different media channels to broaden your brand\u2019s reach?

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\nFinding the right media mix is one facet of creating a successful marketing campaign. making sure that all of the moving parts function as one unit is another. Why is this important? Well, imagine a car with an engine that doesn\u2019t communicate with the pedals, the brakes or the steering wheel. the engine is completely functional and actually works great, and all of your controls within the car work equally as well, but because they aren\u2019t communicating with each other, the driver of this car could be in for a very bad day.

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\nThink about your campaign as this car. Your success or failure is going to be dictated by how well your media channels communicate with one another. Email should communicate with social. Social should communicate with the web. the web should communicate with mobile. Integrating each moving part in this way will ensure a consistent presence for your message across all fronts and will create a solid foundation for building successful strategies in the future.

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\nThe Right Consistency Makes the Strongest Mix<\/em>

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\nIt is extremely important for your integrated campaign to reach all targeted media channels with a cohesive and consistent message. Cohesion and consistency should be fundamental parts of your campaign marketing strategy and should be funneled to all facets of the campaign\u2014from creative to copy to strategy and tactics.

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\nWorking consistency into your media mix is no walk in the park. Even the most successful brands\u2019 campaigns fall short when the campaign message or brand message is fragmented and inconsistent. in order to avoid creating a disconnect between your message and your target audience, inject some consistency into that strategy. You will thank me later!

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\nWhen It\u2019s Okay to Talk and Chew at the Same Time<\/em>

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\nEating is a social activity. people love to talk while they eat, and more often than not, the subject of the discussion is often the food or beverage they have in hand. So naturally, social spaces such as Facebook, Twitter, Myspace and YouTube seem like they\u2019d offer great opportunities for hosting these discussions.

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\nI mean, why not let people get away from the dinner party to talk about their experiences with a broader audience? We\u2019ve all talked about some yummy, interesting or weird food we\u2019ve experienced. through social media, not only can you allow for more conversations about your brand, you also can build loyalty by giving your brand advocates a chance to relate their personal tales to their friends and families. It\u2019s an incredibly efficient way of getting your name out there.

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\nAs an example, take a look at the Facebook fan pages for Coca-Cola, Starbucks, Oreo and Skittles. Not only do these brands communicate their messages clearly and effectively, they\u2019re also consistently ranked in the Top 30 for having the most fans on the site.

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\nWhat does this tell us? people like expressing themselves through the food that they love. So, maybe it\u2019s time to give your favorite foodies the chance to do the same thing by taking advantage of social media.

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\nWhen developing successful marketing strategies, considering your campaign\u2019s integration, consistency and reach is key. But how can these elements be adjusted to achieve stronger results?

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\nThe answer? Tracking. Tracking your campaign results at different intervals provides you with significant feedback to let you enhance your current marketing efforts and optimize for the future.

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\nOptimization and testing are what push good companies to be great companies. In fact, optimizing and tweaking ideas is essentially what has made the evolution of human civilization so spectacular. If Leonardo Da Vinci had settled on his initial drafts and ideas, he wouldn\u2019t have become the genius that we know today. If Sir Isaac Newton wouldn\u2019t have refined his initial findings in mathematics and physics, we may still be trying to get a handle on the fundamentals of gravity.

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\nOptimizing your efforts enables your campaigns to reach as close to perfection as possible. That\u2019s why testing and tracking should be essential tools in your marketing arsenal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who doesn\u2019t love eating food and enjoying a good beverage (or for the adults, maybe two beverages)? When it comes to reaching out to that food and beverage enthusiast as well as other consumers, marketers must construct creative approaches. This often means using a diverse media mix that appeals to a wide range […]<\/p>\n","protected":false},"author":40,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,106,46],"issue":[11],"collection":[],"class_list":["post-1498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaigns-advertising","tag-measurement-analytics","tag-social","issue-when-the-results-hang"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1498"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1498"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}