This special issue of LOGIC + MAGIC is dedicated to mom marketing and how digital opportunities are transforming this niche. We are taking two very different approaches to examining this subject: the first, driven by statistics, analytics, and evidence (logic); and the second, driven by ideation, emotional intelligence, and creative thinking (Magic). <\/p>\n
This special issue of LOGIC + MAGIC is dedicated to mom marketing and how digital opportunities are transforming this niche.<\/p>\n","protected":false},"author":40,"featured_media":1585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[46],"issue":[16],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1584"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1584"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1584"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFor this<\/em> half of our journey, we\u2019re going to zero in on logic. But, let\u2019s be honest. Most of us won\u2019t find analytics, statistics, heuristic analyses, and demographic\/ psychographic\/geographic data to be very inspiring. <\/p>\n
\nCandidly, our agency doesn\u2019t believe the best ideas are generated from reports, data plots, or quadrant analyses. But, we do believe the best marketing platforms are informed and empowered by this logic. Without it, we\u2019re dependent upon anecdotal findings and trial and-error to persuade our decisions\u2014 and effectively marketing to moms requires more than just guesswork.<\/p>\n
\nThe mom of 2010 is a vibrant, often misunderstood consumer. She is a multitasking miracle worker, a family physician, an activity director, a financial manager, and the primary decision-maker for almost 80% of household spending. <\/p>\n
\nThe 2010 mom truly lives an integrated digital lifestyle. She\u2019s mastered the seamless transition of moving from a phone call to a text message to a social discussion online. She\u2019s taken control of the media she consumes, when she consumes it, and the brands that get to participate in her lifestyle. <\/p>\n
\nIn this issue, we dive deep into the best practices and remarkable trends drawn from experience, research, and leading partners in mom marketing. It\u2019s our hope that by doing so, we show you how to put logic to work for your digital marketing and advertising goals. <\/p>\n
\nAs always, we would love to hear from you. Please tell us what topics are helpful and what success you\u2019re finding in the digital space. Contact me anytime at dknapp@leapfroginteractive.com or by phone at 502.212.1376.<\/p>\n","protected":false},"excerpt":{"rendered":"