{"id":1657,"date":"2020-03-25T19:31:30","date_gmt":"2020-03-25T19:31:30","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/smart-web-marketers-think-local\/"},"modified":"2020-03-25T19:31:30","modified_gmt":"2020-03-25T19:31:30","slug":"smart-web-marketers-think-local","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/smart-web-marketers-think-local\/","title":{"rendered":"Smart Web Marketers Think Local"},"content":{"rendered":"<p><span>Consumer usage of local search has skyrocketed since the introduction of mobile technologies to the market. Search engines, especially Bing, are focusing on targeting consumers who want to make important decisions about their free time\u2014i.e. date nights, road trips and places for relaxation or adventure\u2014as evidenced by their \u201cdecision engine\u201d commercial campaigns. As mobile technologies become more advanced, we turn first to our Smartphones for assistance making choices.&nbsp;<\/span><\/p>\n<p>&#13;<br \/>\nAccording to Google (via EZLocal.com), 20% of all user searches are related to location. These are terms like \u201cStarbucks cappuccino Chicago\u201d and \u201cflorists 60611.\u201d comScore reports Google serves up to 88 billion searches per month (worldwide), which equates to about 17.6 million local searches. Microsoft reports that one half of all local searches are performed on mobile devices. A brand\u2019s knowledge on how to get exposure in local search will make a difference in their business success.&nbsp;<\/p>\n<p>&#13;<br \/>\nConsumers trust the Internet to give them up-to-date, reliable information.<\/p>\n<p>&#13;<br \/>\nAccording to a comprehensive Nielsen\/NetRatings report on \u201cWhy Search Matters to Local Business,\u201d when shopping for products\/services, 73% of consumers use search engines at some point in their process. Also, 67% of consumers prefer Internet yellow pages over printed telephone directories\u2014citing reasons such as being faster, convenient, current\/ accurate, and having it paired with technology that gets them to where they want to go.&nbsp;<\/p>\n<p>&#13;<br \/>\nConsumers are using local search to make decisions about how to spend their free time. The question for brands is: \u201cAre you showing up as a possible choice?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer usage of local search has skyrocketed since the introduction of mobile technologies to the market. Search engines, especially Bing, are focusing on targeting consumers who want to make important decisions about their free time\u2014i.e. date nights, road trips and places for relaxation or adventure\u2014as evidenced by their \u201cdecision engine\u201d commercial campaigns. As mobile technologies [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":1658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[59,47],"issue":[21],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1657"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1658"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1657"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1657"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}