the second largest search engine<\/a> (after Google). <\/p>\nHow do you make these advantages work for your brand?<\/b> <\/p>\n
Don’t overthink it <\/b><\/p>\n
<\/b>Start hosting your website videos on YouTube. There is a time and place for other hosting sites, but YouTube’s video player, SEO benefits and features it far and away the best option. <\/font><\/font><\/p>\n<\/font>Target influencers <\/b><\/p>\nThat have massive subscriber bases to promote your products. This is the new media buy.
<\/font><\/p>\n<\/font>Start moving TV ad dollars to YouTube <\/b><\/p>\nPre-roll ads and other featured content places on the site, like suggested videos. After all, a study by Google found that YouTube’s ROI on ad buys is greater than that of television. <\/font><\/font><\/p>\n<\/font>Aim young<\/b><\/font><\/p>\nElieen Naughton, Google’s UK and Ireland managing director, stated October 2015 that “Advertisers reach their target audiences far more efficiently by adding YouTube to their media plans…especially the hard reach of 16 to 34-year-olds where cost per reach point is optimized when 24% of your TV budget is allocated to YouTube.”<\/font><\/font><\/p>\nThe playbook for success on YouTube has already been established. Create content people want to watch. Message matters more than production quality —doing the latter well will help your message.<\/p>\n
<\/p>\n
YouTube is a media channel, and in my opinion, is the<\/i> media channel you should be focusing on. Not having a YouTube strategy in your marketing plan is like playing basketball with only one shoe. You can play the game, but you will miss out on many opportunities to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube is a media channel, and in my opinion, is the media channel you should be focusing on.<\/p>\n","protected":false},"author":40,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[253,1],"tags":[],"issue":[26],"collection":[],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-old","category-uncategorized","issue-amp-up-rock-out"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":1,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1838\/revisions"}],"predecessor-version":[{"id":10317,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1838\/revisions\/10317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1841"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1838"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1838"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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