“They say a year in the Internet business is like a dog year, equivalent to seven years in a regular person\u2019s life.\u201d \u2013 Vinton Cerf, US technology guru.
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\nBy that math, our 14-year-old agency is nearly 100 years old. And I\u2019m\u2026 well, let\u2019s not worry about what age I am! The point that Cerf highlights is the digital-age we live in is constantly evolving and moving ever-faster.
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\nNo place is that truer than in digital media. Real-time bidding or RTB, native advertising, A AF, ASF, and ATM (and no, that\u2019s not a drive-up cash dispenser) are all becoming a key part of our lexicon due to this evolution.
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\nBeyond the \u2018what\u2019, the \u2018where\u2019 can almost feel overwhelming. With fragmentation that makes a 500-channel cable line-up seem like an aggregator, the digital space offers near one-to-one advertising communication, but not in a manner that is always easy to prioritize and manage.
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\nIn this edition of Logic+Magic, our team of experts works to bring clarity and transparency to the noisy world of digital advertising. It is something we love, and we hope this edition contributes in some small way to your ongoing success.<\/p>\n","protected":false},"excerpt":{"rendered":"
Daniel Knapp gives high-level insight into this issue of Logic + Magic, where our experts bring clarity to the noisy world of digital advertising.<\/p>\n","protected":false},"author":40,"featured_media":1457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[62],"issue":[15],"collection":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-strategy-consulting","issue-engineering-attention"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1861"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1861"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}