{"id":1880,"date":"2020-03-25T19:31:30","date_gmt":"2020-03-25T19:31:30","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/personalizing-video\/"},"modified":"2022-08-10T14:49:37","modified_gmt":"2022-08-10T14:49:37","slug":"personalizing-video","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/personalizing-video\/","title":{"rendered":"Personalizing Video"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/personalizing-video.jpg\" title=\"personalizing-Video\" data-displaymode=\"Original\" alt=\"personalizing-Video\" \/><\/p>\n<p>In the advertising and marketing world, videos are both expensive and widely-consumed. So when it comes to personalized content, video is often assumed to be out of the question. Maybe the idea of creating a broadly-marketed, yet deeply relatable advertisement sounds like an oxymoron. But the idea of &ldquo;targeting the individual&rdquo; must be impractical, because how can a single studio create a new video for each individual customer?<\/p>\n<p>The reality is, it can be done. And it has been done. Here are two examples of how to accomplish both of those approaches with video.<\/p>\n<h3>Example A:<\/h3>\n<p>Create a general template video or animation using green-screen placeholders instead of images. Consumers can then upload their own photos in place of the green screens to become a part of the ad themselves. Then give them an easy way to share their creation with others, via social media or email. (Think: Facebook&rsquo;s &ldquo;Year End Review.&rdquo;)<\/p>\n<p>This approach converts brands into a vehicle that brings people together. It gives consumers a consensually-personalized experience that allows them to spread positivity to their loved ones through the sharing of high-quality video-messages, bolstering brand engagement and perception.<\/p>\n<h4>Pros:<\/h4>\n<ul>\n<li>A feel-good ad experience that reaches each consumer at a personal level.<\/li>\n<li>More likely to be shared by consumers, if done properly.<\/li>\n<\/ul>\n<h4>Cons:<\/h4>\n<ul>\n<li>Requires web-programming, on top of film and\/or animation.<\/li>\n<li>Requires advertising for the advertisement.&#13;<br \/>\n    Consumers need to know about the program before they can interact with and share the end result.<\/li>\n<li>This means utilizing general templates for a large audience to transform and shape themselves, so the brand message will be limited.<\/li>\n<\/ul>\n<h4>Possible Approach:<\/h4>\n<ol>\n<li>Create the template video(s) that allows for several user-uploaded images and even user-generated text that can be spliced in or applied at the end.&#13;<br \/>\n    Think: &ldquo;Personalized Greeting-Card&rdquo; for any holiday or event. The video would be shot just like any other. But when it comes time to show photos, one would simply shoot a framed, green-screen placeholder instead. This would work with animations as well.<\/li>\n<li>Once the video is finished, hand it off to a programmer. Have him or her create a landing-page on your website that allows users to upload their photos from their phone or desktop to be inserted into the video.<\/li>\n<li>Promote the landing-page on your website&rsquo;s homepage and social media.<\/li>\n<\/ol>\n<h3>Example B:<\/h3>\n<p>Create a documentary-style commercial that depicts how one specific consumer uses a product\/service, highlighting how their life has been improved by said brand. This would need to be a real consumer with a real story, so as to avoid the video feeling disingenuous.<\/p>\n<p>While focusing on a single person doesn&rsquo;t inherently connect with each consumer at a personal level, it does show a practical, real-life example of someone the brand&rsquo;s target demographic can relate to, without having their own personal information placed in front of them.<\/p>\n<h4>Pros:<\/h4>\n<ul>\n<li>A more traditional approach. No web-design\/programmer needed.<\/li>\n<li>Conveys a stronger narrative that reaches consumers at an emotional level.<\/li>\n<\/ul>\n<h4>Cons:<\/h4>\n<ul>\n<li>Involves traveling to subject&rsquo;s location or paying for a subject to travel to your location.<\/li>\n<li>Not inherently personal to each consumer.<\/li>\n<li>More likely to be viewed as a traditional advertisement by consumers.<\/li>\n<\/ul>\n<h4>Possible Approach:<\/h4>\n<ol>\n<li>Create a social media post, asking followers to share stories about how they use a brand&rsquo;s product\/service. Tell them they may be selected to be featured in an ad.<\/li>\n<li>Send a team to interview the subject and gather footage to be able to convey their story in a dynamic manner.<\/li>\n<li>Distribute within the proper channels for the advertisement&rsquo;s scope.<\/li>\n<\/ol>\n<p>Like with all advertisements, brands need to know their product and the audience they&rsquo;re trying to reach before choosing a strategy. If selling food or clothing, for example, a company might be more suited for something like Example A, which places more weight on branding. <\/p>\n<p>If selling tools or services, on the other hand, Example B might be the way to go, since it highlights the product or service and how it meets the needs of one&rsquo;s target demographic.<\/p>\n<p>Both approaches use varying degrees of personalization. Both will reach into the lives of audiences. Neither will scare away consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the advertising and marketing world, videos are both expensive and widely-consumed. So when it comes to personalized content, video is often assumed to be out of the question. But it doesn&#8217;t have to be.<\/p>\n","protected":false},"author":40,"featured_media":1881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[86,45],"issue":[10],"collection":[3],"class_list":["post-1880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-creative","tag-technology","issue-personalization","collection-personalization"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1880"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1881"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1880"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1880"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}