{"id":1883,"date":"2020-03-25T19:31:31","date_gmt":"2020-03-25T19:31:31","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/all-eyes-on-facebook-video-with-a-little-help\/"},"modified":"2022-08-10T14:49:39","modified_gmt":"2022-08-10T14:49:39","slug":"all-eyes-on-facebook-video-with-a-little-help","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/all-eyes-on-facebook-video-with-a-little-help\/","title":{"rendered":"All Eyes on Facebook Video, With a Little Help"},"content":{"rendered":"<p><img decoding=\"async\" data-displaymode=\"Original\" title=\"LEAP-LM-AMP-All-Eyes-on-Facebook\" src=\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/leap-lm-amp-all-eyes-on-facebook.jpg\" alt=\"LEAP-LM-AMP-All-Eyes-on-Facebook\"><br \/>&#13;<br \/>\nThis is a hot topic right now, with the Wall Street Journal reporting Facebook overestimated key video metrics. While this is true and Facebook has both apologized and corrected the problem, it does not mean we should shy away from evaluating Facebook within our marketing and media budgets. While the issue stemmed from inaccurately measuring \u201cAverage Viewing Time\u201d of the videos, the data we are using still shows the huge impact Facebook is having on video consumption. <\/p>\n<p>&#13;<\/p>\n<p>If you&#8217;re one of the one billion active users on Facebook, then you\u2019ve noticed the huge increase in video content in the news feed over the past year, or so. This isn\u2019t just a trend or solely based on algorithm updates. Facebook predicted soon the platform would be mostly video, and it\u2019s happening before our very eyes. Dynamic content \u2014 with sight, sound and motion \u2014 is simply more engaging and effective with consumers.<\/p>\n<p>&#13;<\/p>\n<p>But, as we all know, it\u2019s not as simple as creating a video and posting it to Facebook. You have to do more. We\u2019ve heard it too many times, but \u201cPay to Play\u201d is real. There has to be the right media plan and budget to make sure the content is seen by the right audience, and that they enjoy their experience.<\/p>\n<p>&#13;<\/p>\n<p>With the advancements in targeting and ad buying processes on Facebook, your brand is much better off shifting traditional media dollars here where you can optimize in real time and measure the success of your efforts more efficiently.<\/p>\n<p>&#13;<\/p>\n<p>While Facebook may seem like a \u201csocial network\u201d to most users, we know this is one of the biggest media outlets in the world. Meaning, YouTube is no longer the only place you have to house videos and strategically serve it to your audience.&nbsp;<\/p>\n<p>&#13;<br \/>\n<img decoding=\"async\" data-displaymode=\"Original\" title=\"LEAP-LM-AMP-All-Eyes-on-Facebook-f1\" src=\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/leap-lm-amp-all-eyes-on-facebook-f1.jpg\" alt=\"LEAP-LM-AMP-All-Eyes-on-Facebook-f1\"><br \/>&#13;<br \/>\n<br \/>&#13;<\/p>\n<p>It\u2019s time we start living in the mindset of real time marketing. Buying ads on Facebook isn\u2019t simply hitting a button and letting it \u201cwork its magic.\u201d Buying ads is a skill \u2014 one that, unfortunately, a lot have not fine-tuned because it\u2019s easier to hit the boost button and trust a platform over actually caring how the ad is performing during its life cycle. <\/p>\n<p>&#13;<\/p>\n<p>With over one billion active users on Facebook, there\u2019s no reason not to be testing and amplifying content on the medium. Your ideal audience is literally right at your fingertips, waiting to engage with your next creation. &nbsp;<br \/>&#13;<br \/>\n<br \/>&#13;<br \/>\n<img decoding=\"async\" data-displaymode=\"Original\" title=\"LEAP-LM-AMP-All-Eyes-on-Facebook-f2\" src=\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/leap-lm-amp-all-eyes-on-facebook-f2.jpg\" alt=\"LEAP-LM-AMP-All-Eyes-on-Facebook-f2\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal reported Facebook overestimated key video metrics. While this is true and Facebook has both apologized and corrected the problem, it does not mean we should shy away from evaluating Facebook within our marketing and media budgets<\/p>\n","protected":false},"author":40,"featured_media":1884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"issue":[26],"collection":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","issue-amp-up-rock-out"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1884"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1883"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1883"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}