![\"q4-2010-moms-and-media\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/q4-2010-moms-and-media.jpg\" "\\"q4-2010-moms-and-media\\"")
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\nEvery seven seconds, a new mom is born. That totals to about 4.5 million new mothers each year. That\u2019s a large group of consumers adjusting to new lifestyles in which their interactions with media come second to their obligations as a parent.
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\nOn average, these new moms spend three hours less with media per day than they did before having kids. The Internet, however, still plays a key role in their lives, serving as a portal for helpful parenting information and as a small escape from their otherwise demanding days.
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\nMoms use the Internet to find quick advice from experts and other moms who\u2019ve experienced similar parenting situations. New moms also use the internet to track down bargains, printable coupons and discount codes to stretch the family budget.
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\nSocial media pages, especially those with mom-centric content, become valued sources for child-rearing tips and product recommendations, with 44% of new moms relying on social media for product advice and 68% preferring the Internet over traditional media like television and magazines.
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\nOn average, moms perform 10 more online searches per week than they did before kids. This increased activity has made these mothers confident search engine experts. They use phrases (rather than single words) to search for specific content, and they have a 90% search success rate. They tend to focus on the first page of their search results, and nearly 60% of these searches lead to a purchase.
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