The elementary years gave us the timeless \u201cIf you were a booger, I\u2019d pick you first,\u201d
\nand \u201cLet\u2019s change the alphabet and put \u2018U\u2019 and \u2018I\u2019 together.\u201d Middle school seemed to accentuate the failures with \u201cLet\u2019s make like a fabric softener and snuggle,\u201d and the sci-fi-enhanced \u201cYou must be an alien because you just abducted my heart.\u201d <\/p>\n
\nLuckily high school, and its accordant maturity, brought us the sure fire \u201cWas that an earthquake or did you just rock my world?\u201d And once in the nearly adult world of the college bar scene, \u201cI\u2019m not really this tall\u2026I\u2019m just sitting on my wallet\u201d never failed to impress.<\/p>\n
\nWe all know that even the best pick-up lines are overly obvious, often bemusing, and generally unappreciated. So why do brands keep trying them? Why do we marketers fall back on \u201chalf-price today only\u201d gimmicks? Or the ubiquitous \u201cbuy one get one free\u201d offer? <\/p>\n
\nThe answer is pretty simple: They work! Right? I mean those customers become our biggest fans, don\u2019t they? They are the ones who extend our advertising buys by proclaiming our product\u2019s virtues in the social space, right? Those same consumers are the ones who willingly pay full price next time for a product that\u2019s worth every penny, correct? <\/p>\n
\nReal relationships aren\u2019t free. They aren\u2019t one way conversations, cheap trials, samples, or giveaways. Those may be techniques to get noticed or at least be seen by the one [target audience] we love. But without sincere intentions, a real interest in our customer, and the capability to help them achieve their aspirations, those pick-up lines ultimately fail.<\/p>\n
\nIn this edition of Logic + Magic, we explore how brands make connections and build relationships in the crowded, noisy, competitive digital space. And we promise, there\u2019s not another pick-up line in the entire publication!<\/p>\n","protected":false},"excerpt":{"rendered":"
The elementary years gave us the timeless \u201cIf you were a booger, I\u2019d pick you first,\u201d and \u201cLet\u2019s change the alphabet and put \u2018U\u2019 and \u2018I\u2019 together.\u201d<\/p>\n","protected":false},"author":40,"featured_media":1998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,62],"issue":[20],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1997"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=1997"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=1997"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}