{"id":2028,"date":"2020-03-25T19:31:08","date_gmt":"2020-03-25T19:31:08","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/inbound-marketing-rocks\/"},"modified":"2022-08-10T14:50:58","modified_gmt":"2022-08-10T14:50:58","slug":"inbound-marketing-rocks","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/inbound-marketing-rocks\/","title":{"rendered":"InBound Marketing Rocks"},"content":{"rendered":"<p><img decoding=\"async\" data-displaymode=\"Original\" title=\"inbound-static\" src=\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/inbound-static.jpg\" alt=\"inbound-static\"><br \/>&#13;<br \/>\nIn the January, 2016 issue of Forbes, marketing advisor A.J. Agrawal shared his thoughts on inbound marketing. He argued <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2016\/01\/21\/why-inbound-marketing-is-essential-in-2016\/#453f187d6554\">inbound is no longer a \u201cnice to have<\/a>\u201d opportunity, as he put it, but absolutely necessity.<\/p>\n<p>&#13;<\/p>\n<p>Outbound marketing happens when a company sends messaging out to an audience. The messages are intended to promote its own products or services through a variety of tactics, including TV and radio commercials, newspaper and magazine ads, and out-of-home executions. You know, the traditional marketing tactics. Mad Men stuff.<\/p>\n<p>&#13;<\/p>\n<p>Another way to refer to outbound is \u201cpush\u201d marketing, wherein a business pushes its message to potential customers. <\/p>\n<p>&#13;<\/p>\n<p>But \u201cpushing\u201d is often remarkably inefficient. The ROI on a national television campaign, for example, can be hard to justify in the era of tight, or shrinking, marketing budgets.<\/p>\n<p>&#13;<\/p>\n<p>Conversely, inbound marketing reaches consumers when they\u2019re actually <em>looking<\/em> to purchase. And that predisposition makes a big difference \u2013 it makes it far easier to turn consumers into <em>customers<\/em>.<\/p>\n<p>&#13;<\/p>\n<p>Inbound marketing links motivated consumers to products and services through content marketing, social media marketing, search engine optimization and other non-intrusive methods.<\/p>\n<p>&#13;<\/p>\n<p>Another way to put it: Agrawal says inbound marketing enables your brand to be \u201cfound\u201d by your target consumers. In short, for the sake of marketing success, inbound marketing is a great alternative to running ads. <\/p>\n<p>&#13;<\/p>\n<h2>Rather than pushing, inbound marketing \u201cpulls\u201d customers to relevant, beneficial content and social engagement.<\/h2>\n<p>&#13;<\/p>\n<p>And consumers aren\u2019t going to \u201cblock\u201d content they find valuable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the January, 2016 issue of Forbes, marketing advisor A.J. Agrawal shared his thoughts on inbound marketing.<\/p>\n","protected":false},"author":40,"featured_media":2031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,62],"issue":[9],"collection":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaigns-advertising","tag-strategy-consulting","issue-the-consumer-journey"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2031"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2028"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2028"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}