{"id":2115,"date":"2020-03-25T19:31:39","date_gmt":"2020-03-25T19:31:39","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/one-size-does-not-fit-all\/"},"modified":"2022-08-10T14:51:44","modified_gmt":"2022-08-10T14:51:44","slug":"one-size-does-not-fit-all","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/one-size-does-not-fit-all\/","title":{"rendered":"One Size Does Not Fit All"},"content":{"rendered":"

\"StretchMarketingDollar\"

\nFrom pre-planning to creating the content strategy, here’s how to make a shoot stretch your marketing dollar.<\/em> <\/p>\n

STRATEGY<\/h2>\n

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On July 1, 1941, the United States’ first television commercial<\/a> appeared before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.<\/p>\n

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Bulova Watches, Co. paid between $4 and $9 for a 10-second spot that launched a new vertical in the advertising industry now worth an estimated $70 billion. The commercial also paved the way for future placements in social media, digital video and advanced TV.<\/p>\n

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By the mid-2000s, publishers and advertisers began to focus on traditional and digital media. Thanks to advancements in advertising technology, they were moving beyond the first banner placement<\/a> and experimenting with different types of media, including video. Video took off so fast – thanks in large part to its engagement – that Facebook launched its first video advertising platform<\/a> in 2007 and Google purchased YouTube for $1.65 billion within a year of its launch.<\/p>\n

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Video’s place in the future of advertising was secure. Brands started making room for it in their budgets and advertising agencies started promoting video inventory.<\/p>\n

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The next 13 years introduced new video formats including 6-second, 15-second and long-form video spots. Videographers were asked to frame shots for square and vertical aspect ratios, and creatives were asked to consider how audiences engage with video when there isn’t sound. Oh, and thanks to social media, live video became accessible to all publishers, advertisers and audiences.<\/p>\n

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Today, advertisers no longer solely choose between a 30-second and 60-second TV spot. They must choose from a variety of formats available on the channels and networks that best reach their audiences.<\/p>\n

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To navigate the ever-changing video landscape, the following should be considered before a creative campaign is developed or produced: <\/p>\n

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