{"id":2119,"date":"2020-03-25T19:31:40","date_gmt":"2020-03-25T19:31:40","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/the-online-experience\/"},"modified":"2022-08-10T14:51:46","modified_gmt":"2022-08-10T14:51:46","slug":"the-online-experience","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/the-online-experience\/","title":{"rendered":"The Online Experience"},"content":{"rendered":"

\"The-Online-Experience\"

\nPicture this…<\/h3>\n

<\/p>\n

You\u2019ve just found out your teenage son used the garage door as a catcher\u2019s mitt for his car. Seems he tried to back out of the driveway using first gear instead of reverse. So now you find yourself looking online for a replacement \u2014 for the garage door, of course.<\/p>\n

<\/p>\n

You\u2019ve found a couple options: One on a site you\u2019ve never visited, with no reviews and one picture, but cheap. <\/p>\n

<\/p>\n

The other is a company you know and is well reviewed. Not to mention the several high-quality pictures, a demonstration video and an infographic highlighting the best features. But it\u2019s more expensive. <\/p>\n

<\/p>\n

Assuming they\u2019re both within your budget, you will probably choose the more expensive one, because it\u2019s a much lower risk. The cheaper option may turn out to be poorly-made, it may be missing features you didn\u2019t know to look for (unless you buy garage doors regularly) and you don\u2019t know the retailer. With the second option, though, you know<\/em> what you\u2019re getting. That level of comfort ultimately sways your decision.<\/p>\n

<\/p>\n

The more information the customer has access to online, the more comfortable they\u2019ll feel about buying your product. Some basics that customers look for are:<\/p>\n

<\/p>\n

Description. <\/h3>\n

<\/p>\n

The more detailed the better.<\/p>\n

<\/p>\n

Picture(s). <\/h3>\n

<\/p>\n

Aim for high enough resolution to see details, and good lighting and composition.<\/p>\n

<\/p>\n

Reviews.<\/h3>\n

<\/p>\n

However, for some products, a few pictures just won\u2019t do them justice. Thanks to the advent of virtual and augmented reality technologies, creating a visual landscape of your current reality with the new purchase is possible. <\/p>\n

<\/p>\n

With virtual reality, you can invite your customers to take a spin inside the cabin of a top-of-the-line combine harvester, or immerse themselves in a relaxing vacation spot. <\/p>\n

<\/p>\n

With augmented reality, customers can see your furniture in their own home or see what your jacket looks like on them. The more the customer knows about your product, the lower the risk.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve found a couple options: One on a site you\u2019ve never visited, with no reviews and one picture, but cheap.<\/p>\n","protected":false},"author":40,"featured_media":2120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[104,47],"issue":[9],"collection":[],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce-marketing","tag-web-digital-experience","issue-the-consumer-journey"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2120"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2119"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2119"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}