![\"consumers-header\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/consumers-header.jpg\" "\\"consumers-header\\"")
\nTraditional Media still lives. The paradigm for marketing and advertising of new products has not completely changed. At least, yet.<\/p>\n
\nTraditional Media still lives. The paradigm for marketing and advertising of new products has not completely changed. At least, yet.<\/p>\n
<\/p>\n
According to a 2015 Nielsen study, consumers are finding new products<\/a> through three top channels: <\/p>\n
Parallel to this, many U.S. adult\u2019s media consumptions habits are changing. A 2017 PEW Research survey shows that 61% of Americans ages 18-29 utilize TV streaming services<\/a> over traditional satellite cable subscriptions. These changes will indefinitely effect how brands reach their audiences regarding new product launches. <\/p>\n
<\/p>\n The success of Instagram has also provided brands a targeted approach to interacting with their customers. A new and ever-growing approach to creating engaging content and brand\/product awareness is due to Influencers. These are people that have large, dedicated and engaged social followings.<\/p>\n
<\/p>\n Brands are utilizing influencers in an effort to create connections with their customers. Consumers feel influencers provide a more trusted opinion or perspective regarding a product than one they would receive from the brand, itself. Influencers provide upfront product reviews and tutorials to their following. Influencer marketing is seen to be 11% more effective than banner ads<\/a>, according to TapInfluence.<\/p>\n
<\/p>\n Even with technology and mobile trends changing, customers still find new products in a variety of ways. It is important to not silo your marketing efforts.<\/p>\n
<\/p>\n The more times you can get your product in front of the target audience, the better chance you have of converting them to buyers. We are more plugged-in today than ever before, whether that be to TV, social media, or online browsing. This should provide brands with ample channels to promote their product. <\/p>\n","protected":false},"excerpt":{"rendered":" Traditional Media still lives. The paradigm for marketing and advertising of new products has not completely changed. At least, yet.<\/p>\n","protected":false},"author":40,"featured_media":2154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[53,85,47],"issue":[9],"collection":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-audience-intelligence","tag-campaigns-advertising","tag-web-digital-experience","issue-the-consumer-journey"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2154"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2150"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2150"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"consumers-call-outs\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/consumers-call-outs.jpg\" "\\"consumers-call-outs\\"")
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