![\"q3-2011-interface-to-interface\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/q3-2011-interface-to-interface.jpg\" "\\"q3-2011-interface-to-interface\\"")
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\nTwitter is nothing new. Cyrus the Great of Persia was sending tweets back in the 6th century B.C. He used carrier pigeons to send messages to his generals in the field. Granted, he was using real birds instead of tapping a cartoon-bird icon on a smartphone, and he was limited by weight instead of characters. Still, the basic goal was the same \u2014 to connect with other people across long distances.<\/p>\n
\nKing Cyrus wasn\u2019t alone. If necessity is the mother of invention, the need to connect is at least worthy of a paternity test. From smoke and drum signals to the printing press and telegraph, the desire to communicate across great distances has driven innovation since people first realized too much screaming will give you laryngitis. What\u2019s surprising to modern sensibilities is how long it took marketers to capitalize on these innovations.<\/p>\n
\n\u201cMr. Watson, come here. I want to see you,\u201d were the first words to be uttered across a telephone line. But it\u2019s easy to imagine that if the telephone had been invented in a post-Nike world, those words would have been, \u201cMr. Watson, just do it.\u201d The telephone was a huge technological advancement when it was invented in the 1870s. Amazingly, it wasn\u2019t until the 1950s that DialAmerica Marketing, Inc. started interrupting meatloaf night with the advent of telemarketing.<\/p>\n
\nThe marketing potential of inventions like TV and radio were realized much faster, while each was still in its infancy. That\u2019s partly because advertising dollars were needed to sponsor content, but also because marketers had figured out that with each new technology came new opportunities to sell.<\/p>\n
\nThese days, marketers are ready. The moment a new technology emerges, somebody somewhere is brainstorming how it can be used to connect with consumers and separate them from their money. However, this rapid adoption of new technology isn\u2019t so much about getting a competitive advantage as it is about simply staying in the game. Keeping ahead of the technology curve is getting harder and harder, and it\u2019s only going to get worse.<\/p>\n
\nTechnology advances exponentially. That means as technology advances, the rate at which it advances increases, too. It\u2019s a multiplication effect. In other words (or numbers), instead of growing like this: 2, 4, 6, 8, 10, technology grows more like this: 2, 4, 16, 256, 65,536. The actual rate of growth is a little more complicated, but that\u2019s the basic CliffsNotes version of the idea. (Google Moore\u2019s Law if you want to dig into the nerdy details.)<\/p>\n
\nThis exponential growth means devices that are pure science fiction one minute, quickly become reality the next, and are out of date junk soon after that. Anyone born before 1980 can remember when the idea of a car phone was a futuristic fantasy. Now a car phone is the stuff of comical nostalgia, like single-shot muskets or dial-up modems.<\/p>\n
\nThe plus side of supersonic technological advancement is that there are more opportunities to connect with consumers today than ever before, and tomorrow there will be even more. The downside is that if you don\u2019t stay on the cutting edge (or have a partner that does) you\u2019re not just perceived as dull \u2014 you\u2019re literally out of touch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter is nothing new. Cyrus the Great of Persia was sending tweets back in the 6th century B.C. He used carrier pigeons to send messages to his generals..<\/p>\n","protected":false},"author":40,"featured_media":2158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[45],"issue":[20],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2157"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2157"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2158"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2157"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2157"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}