{"id":2166,"date":"2020-03-25T19:32:04","date_gmt":"2020-03-25T19:32:04","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/take-two-ms-taylor\/"},"modified":"2020-03-25T19:32:04","modified_gmt":"2020-03-25T19:32:04","slug":"take-two-ms-taylor","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/take-two-ms-taylor\/","title":{"rendered":"Take Two, Ms. Taylor&#8230;"},"content":{"rendered":"<p><span>In late April, the Federal Trade Commission (FTC) released the results of its first investigation into a company&rsquo;s relationship with online bloggers. The focus of its investigation was women&rsquo;s retailer Ann Taylor, which had conducted a prize drawing for bloggers who posted coverage of the retailer&rsquo;s preview event for its summer 2010 collection.<\/span><\/p>\n<p>This too-cozy relationship between marketer (Ann Taylor) and blogger raised its share of eyebrows at the Ftc: &ldquo;We were concerned that bloggers who attended a preview &hellip; failed to disclose that they received gifts for posting blog content about that event,&rdquo; said Mary Engle, the FTC&rsquo;s associate director of advertising practices.<\/p>\n<p>With this in mind, we&rsquo;ve focused this issue of Logic + Magic around the theme of results. We discuss how to increase ROI, reduce ramp-up time, and find ways to drive more value from your marketing investment. after all, measuring results can be tricky: is it all about quantity, units moved, or sales made? or, is it about quality, best margin, having the most vocal advocates, or being the most likely to produce repeat customers?<\/p>\n<p>No matter what your benchmark may be, the FTC&rsquo;s recent inquiry has reminded us all that today&rsquo;s savvy digital marketer cannot let the ends justify the means. The methods by which those results are achieved are becoming ever more important &hellip; just ask Ms. Taylor!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In late April, the Federal Trade Commission (FTC) released the results of its first investigation into a company\u2019s relationship with online bloggers.<\/p>\n","protected":false},"author":40,"featured_media":2167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,106],"issue":[11],"collection":[],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaigns-advertising","tag-measurement-analytics","issue-when-the-results-hang"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2166"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2167"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2166"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2166"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}