{"id":2178,"date":"2020-03-25T19:32:14","date_gmt":"2020-03-25T19:32:14","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/welcome-customer-let-me-show-you-our-cash-register\/"},"modified":"2020-03-25T19:32:14","modified_gmt":"2020-03-25T19:32:14","slug":"welcome-customer-let-me-show-you-our-cash-register","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/welcome-customer-let-me-show-you-our-cash-register\/","title":{"rendered":"Welcome Customer, Let Me Show You Our Cash Register"},"content":{"rendered":"<div>When did a \u201cshopping cart\u201d become a destination instead of a tool? Who decided that shopping and buying were equivalent? And why have we accepted diminished brand value in return for speed? <\/p>\n<p>&#13;<br \/>\n\u201cBuying\u201d is the process of making a purchase, while \u201cshopping\u201d is the process of determining value. But many eCommerce sites have merged these distinct consumer activities, making the purchase process near instantaneous and calling that a \u201cshopping experience\u201d. <\/p>\n<p>&#13;<br \/>\nHow many times have you heard the mantra that the best websites eliminate \u201cdistractions\u201d (those pesky value propositions) and strive for \u201cone-click\u201d purchasing? <\/p>\n<p>&#13;<br \/>\nBut what unique attributes are you able to convey as you whisk your visitor to the cash register? How many consumers tell you they choose your brand because they can pay faster? And perhaps most importantly \u2013 has this speed to purchase given you an edge in raising prices or reducing discounts? <\/p>\n<p>&#13;<br \/>\nWhen the shopping experience (the act of determining value) is degraded to a checkout process, the brand is left competing on the only value proposition the consumer sees\u2026 price. <\/p>\n<p>&#13;<br \/>\nWe do not believe eCommerce sites should be maze-like and require 17 clicks to purchase. But eCommerce cannot remain about speed to purchase and price comparison. Even the low cost leader brand wants to provide \u201cvalue\u201d but not be \u201ccheap\u201d. <\/p>\n<p>&#13;<br \/>\nIn this issue of Logic+Magic we explore eCommerce from just about every angle. Ultimately, we believe the best eCommerce sites of the future will recognize the value of \u201cshopping\u201d, and provide consumers compelling reasons to purchase at a price the brand\u2019s value should command. <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When did a \u201cshopping cart\u201d become a destination instead of a tool? Who decided that shopping and buying were equivalent?<\/p>\n","protected":false},"author":40,"featured_media":2179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[84,104],"issue":[19],"collection":[],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2178"}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2178"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2178"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2178"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}