{"id":2267,"date":"2020-03-25T19:31:22","date_gmt":"2020-03-25T19:31:22","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/keeping-up-with-the-joneses\/"},"modified":"2020-03-25T19:31:22","modified_gmt":"2020-03-25T19:31:22","slug":"keeping-up-with-the-joneses","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/keeping-up-with-the-joneses\/","title":{"rendered":"Keeping Up With The Joneses"},"content":{"rendered":"

In today\u2019s world, with the proliferation of technology devices, consumers are always \u2018on\u2019\u2013 online that is. They could be standing in line somewhere, waiting for the movie to play at the theater, hanging out with friends at a coffee shop or just shopping at a retail establishment. This insight isn\u2019t new \u2013 in the digital space, we\u2019ve been talking about it for a while. <\/span><\/p>\n


\nIt\u2019s important to consider the quality of experience the consumer is having with your brand across those devices. Is your brand easily found for related products and services when your consumer searches on their mobile or tablet device? You never know when a consumer is going to be in need of your product, looking for a service or simply wanting to interact or share their experience with your brand. Making sure your consumer has a positive experience and not a frustrating one is vital in today\u2019s market. <\/p>\n


\nBut how does a brand keep up with technology?

\nWelcome to Responsive Web Design. Responsive web design (RWD) is the term given to the concept of designing and developing a website so that the layout changes depending on the device it is being view on. By device, this could be a mobile phone, tablet, laptop, desktop computer, or even a smart TV. Not only does this provide a method of consistency across your website and devices, but it is also the preferred method of development for Bing and Google. Both search engines list responsive web design as the best practice for building mobile-optimized assets. <\/p>\n


\nRWD allows the search engine\u2019s algorithms to index and rank one site, regardless of the device on which it is delivered. In addition, the same link and content optimization performed by SEO strategists can impact both desktop and mobile search rank. With mobile search predicting to overtake desktop usage by sometime in 2014, brands need to make sure they have a strategy in place for all technology devices. Make sure your brand isn\u2019t going to be left behind.<\/p>\n


\nwww.example.com & m.example.com <\/p>\n


\n\u2022 VS \u2022 <\/p>\n


\nwww.example.com (responsive) <\/p>\n


\n\u2022 1 URL \u2022 Consistent Branding \u2022 Better SEO <\/p>\n


\nResponsive Web Design allows content to be published in one place, without duplication (good for SEO), but displayed in various sizes and orientations.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s world, with the proliferation of technology devices, consumers are always \u2018on\u2019\u2013 online that is. They could be standing in line somewhere, waiting for the movie to play at the theater, hanging out with friends at a coffee shop or just shopping at a retail establishment. This insight isn\u2019t new \u2013 in the digital […]<\/p>\n","protected":false},"author":40,"featured_media":2268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[59,45,47],"issue":[21],"collection":[],"class_list":["post-2267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-search","tag-technology","tag-web-digital-experience","issue-the-power-of-search"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2268"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2267"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2267"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}