![\"Chatbots\"](\"https:\/\/leapsparkagency.com\/wp-content\/uploads\/sites\/4\/2022\/08\/leap-lm-chatbots.jpg\" "\\"LEAP-LM-Chatbots\\"")
Your latest purchase just arrived and it’s the wrong item. In theory, it shouldn’t be difficult to find a solution. But sometimes it’s not that simple when dealing with busy customer service departments. The options for contacting a brand have previously been calling, emailing and, most recently, Tweeting at the brand. <\/p>\n
Anymore, these methods lack the instant gratification consumers crave. But chatbots are an appealing customer service tool.<\/p>\n
Bots are technically ads served as customer service chats on compatible social media platforms. These bots aren’t people behind the computer, but are capable of answering your questions as if the bots were real humans. The personalization of the chatbot experience puts the custom in customer service, which is game changing to brands, media buyers, influencers and consumers alike.<\/p>\n
The main type of chatbots affecting consumers are on Facebook. For a consumer, an ad would appear in their newsfeed and they could open it to communicate with the brand. Facebook states, “Bots<\/a> can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications and live automated messages all by interacting directly with the people who want to get them.”<\/p>\n Conversely, there are many benefits of chatbots to consumers. In 2016, Burberry had a holiday campaign<\/a> that allowed users to watch a story, use a gift finder or select live chat. The balance of bot and human interaction can help customize the user experience. Chatbots can equally help with customer service issues and cultivate new relationships to increase sales, by describing the product selection.<\/p>\n