This special issue of LOGIC + MAGIC is dedicated to all things Mom: how to market to Mom, how to talk to her, how to connect with her \u2014 and how to do so from two different perspectives. The first is driven from statistical analysis and empirical evidence; it focuses on the logic of marketing to moms. The second focuses on ideation, emotional intelligence, and creative thinking, or the Magic of emotional appeal.
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\nFor this half of our journey, we\u2019re going to focus on the Magic.
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\nMom herself is Magic. She is the ultimate multitasking counselor, doctor, shopper, educator, banker, and coach \u2014 all wrapped up into one person. Not only does Mom handle the responsibilities of caring for her children and managing the household, she also juggles work demands, keeps close tabs on her family and their needs, and maintains her personal friendships. she seeks outlets for herself and fun time with her family despite complex schedules. On the shopping front, Mom finds herself confronted with more brands and products than ever before, yet she\u2019s able to make informed purchase decisions at incredible speeds.
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\nToday\u2019s mom wields technology skillfully to find what she wants when she wants it. She handpicks her brands based on value. As such, it\u2019s up to the brands to find the Magic behind their messages, to draw Mom\u2019s interest before quickly relating the value and experience they have to offer. Only after helping her realize her lifestyle aspirations will Mom welcome the brand as an integral part of her day-to-day.
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\nIn this issue, or this half of this issue, LFI uses best practices, the strongest trends, and the latest innovations to discover the Magic that drives the world\u2019s most advanced brands. Through first-hand research and experience, as well as community discussions with our leading partners in mom marketing, we\u2019re here to maximize your digital marketing and advertising goals.
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\nAnd don\u2019t forget to tell us what you think! let us know of any helpful topics or ideas that you\u2019d like us to discuss in future issues. We\u2019re here as your resource. Contact me personally anytime at agilleo@leapfroginteractive.com or by phone at 502.212.1390, and thanks for reading!<\/p>\n","protected":false},"excerpt":{"rendered":"
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