{"id":2431,"date":"2020-03-25T19:32:34","date_gmt":"2020-03-25T19:32:34","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/saying-a-lot-with-a-little\/"},"modified":"2022-08-10T14:54:52","modified_gmt":"2022-08-10T14:54:52","slug":"saying-a-lot-with-a-little","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/saying-a-lot-with-a-little\/","title":{"rendered":"Saying A Lot with A Little"},"content":{"rendered":"

\"Taglines\"

\nA brand\u2019s tagline should function as their slogan and their war-cry. It should also summarize their personality and values in a few short, carefully chosen words.<\/p>\n

<\/p>\n

It sounds like a lot to accomplish with a phrase hopefully shorter than seven words. But the following brands have mastered this task.<\/p>\n

<\/p>\n

With that said, most taglines can be separated into one of four categories: CTA, Descriptor, The Superlative and The Provocateur. To give you an idea of each, we\u2019ve laid out the best of each category.<\/p>\n

<\/p>\n

The Call to Action:<\/h3>\n

<\/p>\n

They do essentially their name \u2013 act as a CTA.<\/p>\n

<\/p>\n

Slim Jim \u2013 Snap into a Slim Jim

\nNike \u2013 Just Do It<\/p>\n

<\/p>\n

The Descriptor:<\/h3>\n

<\/p>\n

These lines describe the brand and what they do.<\/p>\n

<\/p>\n

Avis \u2013 We Try Harder

\nUSPS \u2013 We Deliver<\/p>\n

<\/p>\n

The Superlative:<\/h3>\n

<\/p>\n

When you want to position yourself as best-in-class, this is the direction for you.<\/p>\n

<\/p>\n

McDonald\u2019s \u2013 I\u2019m Loving It

\nEmerald Nuts \u2013 Yes Good<\/p>\n

<\/p>\n

The Provocateur:<\/h3>\n

<\/p>\n

Bold statements for the brand with some swagger.<\/p>\n

<\/p>\n

Adidas \u2013 Impossible is Nothing

\nGatorade \u2013 Is it in You?<\/p>\n","protected":false},"excerpt":{"rendered":"

A brand\u2019s tagline should function as their slogan & their war-cry. It should also summarize their personality & values in a few short, carefully chosen words.<\/p>\n","protected":false},"author":40,"featured_media":2434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[85,86],"issue":[9],"collection":[],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaigns-advertising","tag-creative","issue-the-consumer-journey"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2434"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2431"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2431"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}