What is so gratifying about following someone? Or re-tweeting them? Why does someone post their thoughts on someone else\u2019s blog? Why do so many people follow, friend, like, share, and pin? Why do you care what a perfect stranger has to say?<\/p>\n
\nMy personal theory on this is that today\u2019s social interaction taps into the innate human desire to matter to someone else.<\/p>\n
\nLeaders matter because they have followers; speakers matter because they have listeners; writers matter because they have readers. Those symbiotic relationships are fulfilling because both sides matter to the other, and they know it. <\/p>\n
\nYour brand, of course, does not have this innate desire to matter\u2026.but its consumers do. And as anyone who has ever been in a relationship can attest \u2013 making one other person matter in your life is hard work. What about ten-thousand? Or ten-million? <\/p>\n
\nThis issue of Logic + Magic explores that challenge, shares our agency\u2019s POV, and provides real-world insight into what we see working in the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is so gratifying about following someone? Or re-tweeting them? Why does someone post their thoughts on someone else\u2019s blog?<\/p>\n","protected":false},"author":40,"featured_media":2484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[46],"issue":[24],"collection":[],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-social","issue-public-relations-social-media"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2483"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2484"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2483"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2483"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}