{"id":2692,"date":"2022-08-17T13:51:36","date_gmt":"2022-08-17T13:51:36","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?p=2692"},"modified":"2022-08-17T16:05:26","modified_gmt":"2022-08-17T16:05:26","slug":"dont-sleep-on-these-search-engines","status":"publish","type":"post","link":"https:\/\/leapgroupnetwork.com\/logic-magic\/dont-sleep-on-these-search-engines\/","title":{"rendered":"Don’t Sleep on These Search Engines"},"content":{"rendered":"\n

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Google has become synonymous with searching for and finding answers. But it\u2019s not the only place you can be found. Here are four other search engine platforms you shouldn’t underestimate:<\/p>\n\n\n\n

Google Images<\/h2>\n\n\n\n

Users are served images related to a keyword. Google use a combination of the metadata related to the image AND the content behind the image (i.e. landing page content) when choosing images for results pages.  <\/strong><\/p>\n\n\n\n

DuckDuckGo<\/h2>\n\n\n\n

Privacy is the main concern for DuckDuckGo. The search engine prides itself on not tracking\u202fIP\u202faddresses or user history.\u202fThey also use over 400 sources to gather results for user searches in addition to its own web crawler. You\u2019re\u202fnot able to submit your\u202fURL\u202ffor faster crawling results in DuckDuckGo so it\u2019s important to utilize linking\u202fas a tactic to be recognized by crawlers quicker.\u202f <\/p>\n\n\n\n

Microsoft Bing <\/h2>\n\n\n\n

Yahoo\u2019s competition to Google\u2019s Search Engine, Bing,\u202fserves results\u202fbased on keywords, whether typed\u2026or spoken. Bing is the primary search engine is used to answer queries from Amazon\u2019s Alexa and Siri. <\/strong><\/p>\n\n\n\n

YouTube<\/h2>\n\n\n\n

We all know YouTube and its power as the largest video creation platform, but really \u2013 it\u2019s a search engine that serves videos based on queries. Optimizing your SEO on YouTube mainly comes down to keywords and audience engagement.\u202fKeywords are used by YouTube to match users searches to related content.\u202fAudience engagement is\u202fthe measurement of a video\u2019s\u202fsuccess according to the viewers. Engagement\u202fmetrics include likes\/dislikes, comments,\u202faverage\u202fwatch time, CTR and more.\u202f<\/p>\n\n\n\n

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Audience Insights <\/strong><\/td>Google processes about 2 trillion searches per year, of those 2 trillion, 400 billion are for images. That number alone shows the opportunity for growing your business through image SEO. <\/td>According to DuckDuckGo, 24\u202fbillion searches were conducted on the platform in 2020. This is an approximate increase of 57% from 2019.\u202fMany of DuckDuckGo\u2019s users are conscious of their\u202fsecurity and typically take interest in\u202ftechnology news.<\/td>This diagram shows the volume of users that are not reached by Google and prefer Bing and Yahoo search instead. Sorting by industry shows where Bing searches are more prevalent, like the auto and Business & Finance industry. [find\/Insert graphic]<\/td>YouTube\u2019s reach and impact is massive. 1.3 billion people use YouTube,\u202falmost 5 billion videos are watched every day,\u202f80% of YouTube views are from outside the U.S, and\u202fYouTube overall or even YouTube mobile reaches more 18\u201349-year-olds\u202fthan any cable network in the U.S.\u202f <\/td><\/tr>
Why It Matters<\/strong><\/td>Google Images is essentially the second largest search engine. Images can maximize brand impressions (visuals are processed 600,000x faster than text) and drive engagements (40% respond to visual information better than plain text).\u202f\u202f\u202f <\/td>DuckDuckGo has always had security in mind for its users. It wouldn\u2019t be out of the blue for DDG to see an increased\u202fnumber\u202fof users in the coming years seeing that data security\u202fhas started to become a critical factor for many internet users.\u202f\u202f  <\/td>Bing makes up 21.3% of search engine market share (this includes Yahoo results).\u202f <\/td>\u202f Video is\u202fby far the most consumed form of media in the world.\u202fA study by Interdigital, Inc. Reports that\u202fby 2022, video will account for 82% of internet traffic.\u202fRight now, YouTube is a top contributor to\u202fthe internet\u2019s video ecosystem and it\u2019s important to\u202ftry and stay competitive on the platform.\u202f\u202f <\/td><\/tr>
Noteworthy Features<\/strong><\/td>New features like captions, prominent badges and amp results offer for more keyword optimization. <\/td>While DuckDuckGo refrains from knowing the exact location of its users, they are still able to get approximate location based\u202foff\u202fof\u202fusers search query.\u202fDDG also allows users to utilize their search engine as an extension on other web browsers, like chrome<\/td>Bing powers web search on Siri for your iPhone and Amazon Alexa. This presents potential for optimizing SEO around voice search patterns.  <\/td>While many of YouTube’s viewers are directly searching and browning content within the site, videos also see increased traffic from outside search engines like Google. Optimizing videos to be served on the results page as a SERP feature can be a great way to increase views.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Google has become synonymous with searching for and finding answers. But it\u2019s not the only place you can be found. Here are four other search engine platforms you shouldn’t underestimate: Google Images Users are served images related to a keyword. Google use a combination of the metadata related to the image AND the content behind […]<\/p>\n","protected":false},"author":40,"featured_media":2719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"issue":[218],"collection":[220],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","issue-found","collection-found"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":0,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/posts\/2692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/2719"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=2692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/tags?post=2692"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/issue?post=2692"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/collection?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}