{"id":10476,"date":"2025-02-16T22:25:25","date_gmt":"2025-02-16T22:25:25","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?post_type=work&#038;p=10476"},"modified":"2025-02-17T21:01:15","modified_gmt":"2025-02-17T21:01:15","slug":"true-food-kitchen","status":"publish","type":"work","link":"https:\/\/leapgroupnetwork.com\/work\/true-food-kitchen\/","title":{"rendered":"True Food Kitchen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10476\" class=\"elementor elementor-10476\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a30c33 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2a30c33\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-508daf3 e-con-full e-flex e-con e-child\" data-id=\"508daf3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c67ddd0 e-con-full e-flex e-con e-child\" data-id=\"c67ddd0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2bc3d animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cd2bc3d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrue Food Kitchen\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bfc56 elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e2bfc56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help True Food Kitchen drive sales at key brick-and-mortar locations while also increasing overall brand visibility, we created two distinct campaigns: one that targeted segmented store locations alongside a national audience across all markets. Together, they helped TFK reverse a 5-year performance decline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b5549a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6b5549a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db1a90c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"db1a90c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfefd4b e-con-full e-flex e-con e-child\" data-id=\"bfefd4b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ff08e23 e-con-full e-flex e-con e-child\" data-id=\"ff08e23\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-db9d161 e-con-full e-flex e-con e-child\" data-id=\"db9d161\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085903d elementor-widget elementor-widget-counter\" data-id=\"085903d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349156c elementor-widget elementor-widget-text-editor\" data-id=\"349156c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Million<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160f773 e-con-full e-flex e-con e-child\" data-id=\"160f773\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b42488 elementor-widget elementor-widget-text-editor\" data-id=\"8b42488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Private-equity investment through Centerbridge Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e05dfcb e-con-full e-flex e-con e-child\" data-id=\"e05dfcb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-93c610b e-con-full e-flex e-con e-child\" data-id=\"93c610b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b770bf elementor-widget elementor-widget-counter\" data-id=\"7b770bf\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60e041 elementor-widget elementor-widget-text-editor\" data-id=\"a60e041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Months<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6c79b0 e-con-full e-flex e-con e-child\" data-id=\"f6c79b0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8ea0a elementor-widget elementor-widget-text-editor\" data-id=\"4d8ea0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Time it took Leap Group to reverse a 5-year performance decline<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d809d6e e-con-full e-flex e-con e-child\" data-id=\"d809d6e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e803fa4 e-con-full e-flex e-con e-child\" data-id=\"e803fa4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-869e407 elementor-widget elementor-widget-counter\" data-id=\"869e407\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"255.8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8010730 elementor-widget elementor-widget-text-editor\" data-id=\"8010730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be56cc9 e-con-full e-flex e-con e-child\" data-id=\"be56cc9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beaf902 elementor-widget elementor-widget-text-editor\" data-id=\"beaf902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In store visits during last two months of 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86e240 e-flex e-con-boxed e-con e-parent\" data-id=\"f86e240\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dea2a2 elementor-widget elementor-widget-video\" data-id=\"6dea2a2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/5879897.fs1.hubspotusercontent-na1.net\/hubfs\/5879897\/TrueFoodKitchenCaseStudy.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e50ce31 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e50ce31\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c27555d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"c27555d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50165e3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"50165e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Developing A Balanced Marketing Diet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-887e982 e-con-full e-flex e-con e-child\" data-id=\"887e982\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab80cf elementor-widget elementor-widget-text-editor\" data-id=\"1ab80cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When True Food Kitchen (TFK) approached Leap Group, they had already grown their healthy eatery concept to 43 locations across the U.S., and landed an impressive $100 million investment led by private-equity firm Centerbridge Partners (former owners of P.F. Chang\u2019s). But now TFK needed a robust marketing communications plan and media strategy that would demonstrate growth to its investors by driving sales at its brick and mortar locations and increasing usage of its online ordering platform.<br \/><br \/>We knew achieving these goals was crucial to quickly proving business impact for TFK\u2019s new investors, but we also knew we\u2019d need to enhance overall brand visibility if we wanted to create long-term brand-building growth. So, our initial creative and media strategy for TKF involved targeting segmented store locations alongside a national audience across all markets. We developed two distinct campaigns that not only heightened brand visibility but also substantially boosted online orders, and reversed a 5-year declining performance trend. Together, the campaigns exemplified the power of a strategic, multi-channel approach, even in the face of unexpected hurdles, including payment outages that caused ad delivery issues and a literal storm (Hurricane Hilary).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f25d4 e-flex e-con-boxed e-con e-parent\" data-id=\"00f25d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d2c19 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78d2c19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27dc09f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"27dc09f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd41c63 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dd41c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identifying and engaging our target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde3b0f e-con-full e-flex e-con e-child\" data-id=\"bde3b0f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ed5e1 elementor-widget elementor-widget-text-editor\" data-id=\"44ed5e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To engage potential customers at every stage of the consumer funnel within two key markets for True Food Kitchen \u2014 Austin, Texas and West Los Angeles, California \u2014 we created the Plus-Up Summer Campaign. Within the campaign, we tailored tactics to the unique characteristics of each store, leaning heavily into Google to capture users on their mobile devices and serve them ads across the entire funnel to help push as much foot traffic as possible to TFK locations. Given our infrastructure and autonomy, our campaign setup was immediately able to measure, optimize, and scale quickly, and went on to demonstrate remarkable resilience, even when unprecedented obstacles arose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3437256 e-flex e-con-boxed e-con e-parent\" data-id=\"3437256\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b87bbd2 elementor-widget elementor-widget-image\" data-id=\"b87bbd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1306\" height=\"684\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.12-PM-1.jpg\" class=\"attachment-full size-full wp-image-10484\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.12-PM-1.jpg 1306w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.12-PM-1-300x157.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.12-PM-1-1024x536.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.12-PM-1-768x402.jpg 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e2556 elementor-widget elementor-widget-image\" data-id=\"13e2556\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1305\" height=\"648\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.47-PM-1.jpg\" class=\"attachment-full size-full wp-image-10483\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.47-PM-1.jpg 1305w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.47-PM-1-300x149.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.47-PM-1-1024x508.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.44.47-PM-1-768x381.jpg 768w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1a88e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4e1a88e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac2f0a2 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ac2f0a2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4396c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cf4396c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus-Up Summer Campaign tactics included:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3328f52 e-con-full e-flex e-con e-child\" data-id=\"3328f52\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03622f1 elementor-widget elementor-widget-text-editor\" data-id=\"03622f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Google Ads<\/strong><\/h3><p>to drive online and foot traffic to True Food Kitchen by targeting health-conscious diners.<\/p><h3><strong>Meta (Facebook &amp; Instagram) Ads<\/strong><\/h3><p>designed to engage with visually inclined audiences by highlighting seasonal menu offerings<\/p><h3><strong>YouTube Video Content<\/strong><\/h3><p>that drove engagement with True Food Kitchen\u2019s audience by showcasing the brand\u2019s commitment to nutrition and taste.<\/p><h3><strong>iHeartRadio Packages<\/strong><\/h3><p>that included host-read sponsorships and streaming ads to amplify True Food Kitchen\u2019s brand message to a broad audience in our key markets.<\/p><h3><strong>TikTok Campaign<\/strong><\/h3><p>that was strategically created to tap into the younger demographic and reached more than 1 million users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00b6939 e-flex e-con-boxed e-con e-parent\" data-id=\"00b6939\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a053e elementor-widget elementor-widget-image\" data-id=\"a9a053e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1301\" height=\"681\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-1_1200x628-1-1.jpg\" class=\"attachment-full size-full wp-image-10486\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-1_1200x628-1-1.jpg 1301w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-1_1200x628-1-1-300x157.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-1_1200x628-1-1-1024x536.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-1_1200x628-1-1-768x402.jpg 768w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0544900 elementor-widget elementor-widget-image\" data-id=\"0544900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1301\" height=\"326\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-2_1200x300-1.jpg\" class=\"attachment-full size-full wp-image-10487\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-2_1200x300-1.jpg 1301w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-2_1200x300-1-300x75.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-2_1200x300-1-1024x257.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-2_1200x300-1-768x192.jpg 768w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6259b2 elementor-widget elementor-widget-image\" data-id=\"d6259b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1301\" height=\"680\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-4_1200x628-1-1.jpg\" class=\"attachment-full size-full wp-image-10488\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-4_1200x628-1-1.jpg 1301w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-4_1200x628-1-1-300x157.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-4_1200x628-1-1-1024x535.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/TFK_Digital_SEM_Landscape-4_1200x628-1-1-768x401.jpg 768w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129f108 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"129f108\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e52311 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"7e52311\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0d72d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2f0d72d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always-On Nationwide Campaign tactics included:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5da29 e-con-full e-flex e-con e-child\" data-id=\"2a5da29\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698b4f9 elementor-widget elementor-widget-text-editor\" data-id=\"698b4f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Running concurrently with the Plus-Up Summer Campaign, the Always-On Nationwide Campaign incorporated an evergreen strategy focused on brand support for all other locations outside of Austin and West LA.<\/p><h3><strong>Google Ads<\/strong><\/h3><p>designed to maintain True Food Kitchen\u2019s top-of-mind presence through continued optimization of search ads.<\/p><h3><strong>Meta (Facebook &amp; Instagram) Ads<\/strong><\/h3><p>that delivered localized content and highlighted specific menu offerings and events.<\/p><h3><strong>YouTube Video Content<\/strong><\/h3><p>that engaged a broader audience to educate them about True Food Kitchen\u2019s commitment to nutrition and taste.<\/p><p>The combined strength of the two integrated campaigns allowed us to overcome multiple obstacles and disruptions that nobody could have predicted (as seen in the campaign timeline below). In the first month alone, we achieved a 3.67 Return on Advertising Spend, indicating an impressive ROI for the Plus-Up Summer Campaign. We maintained that momentum the following month with a 3.78 Return on Advertising Spend, demonstrating consistent success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7405067 e-grid e-con-boxed e-con e-parent\" data-id=\"7405067\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a44056 elementor-widget elementor-widget-image\" data-id=\"3a44056\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"392\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.29-PM-1.jpg\" class=\"attachment-full size-full wp-image-10489\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.29-PM-1.jpg 475w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.29-PM-1-300x248.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd524 elementor-widget elementor-widget-image\" data-id=\"d5dd524\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"392\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.17-PM-1.jpg\" class=\"attachment-full size-full wp-image-10490\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.17-PM-1.jpg 480w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.17-PM-1-300x245.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2312d elementor-widget elementor-widget-image\" data-id=\"0a2312d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"392\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.06-PM-1.jpg\" class=\"attachment-full size-full wp-image-10491\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.06-PM-1.jpg 476w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.54.06-PM-1-300x247.jpg 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b75612d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b75612d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f21200 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"6f21200\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b89e1a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6b89e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustaining growth through our \u201cAlways On, Always Optimizing\u201d approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfd08c0 e-con-full e-flex e-con e-child\" data-id=\"dfd08c0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f80354 elementor-widget elementor-widget-text-editor\" data-id=\"5f80354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Throughout the campaigns, we constantly monitored performance, reporting and analytics so that we could make the adjustments that would maximize spend and optimize performance. But at the end of the campaigns, we had a chance to truly step back and analyze conversions and revenue data to determine how we could pivot our search strategy to support continued growth for TFK. By Q4 of 2023, we had transitioned solely to focusing on the national audience, maximizing resource efficiency. This audience is made up of a lookalike of engaged users, website visitors, and Hubspot emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f95792 e-flex e-con-boxed e-con e-parent\" data-id=\"0f95792\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca34cc4 elementor-widget elementor-widget-image\" data-id=\"ca34cc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"571\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-1000001898.jpg\" class=\"attachment-full size-full wp-image-10492\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-1000001898.jpg 1350w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-1000001898-300x127.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-1000001898-1024x433.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Group-1000001898-768x325.jpg 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8593301 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"8593301\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a1e2f1 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"3a1e2f1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-060b5dc e-con-full e-flex e-con e-child\" data-id=\"060b5dc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8988885 elementor-widget elementor-widget-text-editor\" data-id=\"8988885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the same time, we also transitioned our social strategy to focus solely on a national audience to maximize resource efficiency. This approach allowed us to provide consistent video viewership at the awareness level, while also enabling us to retarget video viewers, website visitors and email subscribers consistently at the consideration level, keeping TFK top of mind and driving traffic to the website at the lowest cost.<br \/><br \/>So, in Q4 we executed a media strategy focused on brand engagement, consideration building, and pushing consideration users to the bottom of our conversion funnel. Bottom-funnel media was focused solely on growth in online orders, while upper-funnel media divided our approach between national brand support and plus-up store support. From our strategy pivot point in early November through the year\u2019s end, we increased in-store visits by a remarkable 255.8%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042e74e e-flex e-con-boxed e-con e-parent\" data-id=\"042e74e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c1786 elementor-widget elementor-widget-image\" data-id=\"41c1786\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.58.28-PM-1-1024x535.jpg\" class=\"attachment-large size-large wp-image-10493\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.58.28-PM-1-1024x535.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.58.28-PM-1-300x157.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.58.28-PM-1-768x401.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.58.28-PM-1.jpg 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8dea73 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a8dea73\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7b8d6a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"d7b8d6a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0c23c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8f0c23c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A data-based pivot designed to maximize resource efficiency and increase conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8716321 e-con-full e-flex e-con e-child\" data-id=\"8716321\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14418a8 elementor-widget elementor-widget-text-editor\" data-id=\"14418a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the information gleaned from Q4 performance data, we made strategic shifts in our consideration audience segmentation by offers, and enhanced our maps targeting the bottom of the mobile funnel to increase overall conversions and conversion values driven to retail. In Q1, our focus was on maximizing resource efficiency, prioritizing the national audience made up of all markets. We found this approach to be more effective than targeting segmented store locations alongside the national market, spending more efficiently, increasing brand awareness and consideration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce79f16 e-flex e-con-boxed e-con e-parent\" data-id=\"ce79f16\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127fd34 elementor-widget elementor-widget-image\" data-id=\"127fd34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"376\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.08-PM-1.jpg\" class=\"attachment-large size-large wp-image-10498\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.08-PM-1.jpg 715w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.08-PM-1-300x158.jpg 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6cb95 elementor-widget elementor-widget-image\" data-id=\"5c6cb95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"376\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.33-PM-1.jpg\" class=\"attachment-large size-large wp-image-10497\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.33-PM-1.jpg 713w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Screenshot-2025-02-14-at-4.59.33-PM-1-300x158.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60bde30 e-flex e-con-boxed e-con e-parent\" data-id=\"60bde30\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7283e96 elementor-widget elementor-widget-text-editor\" data-id=\"7283e96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working in collaboration with the TFK team, we adopted a micro-targeted bottom-funnel strategy in Google that supports both in-store visits and online orders. This refined approach emphasizes TFK\u2019s unique value propositions (e.g., Patio Space, Happy Hours, Warm Weather Locations, Online Delivery, Healthy Food), and is an attempt to localize our targeting at the bottom of the acquisition funnel, while also allowing for macro flexibility among our offer set. For example, we utilized the cold January to amplify delivery offers, then moved heavier into brunch as the weather got warmer and we saw increased Google user demand emphasis on patio space. All in all, we have more ability to address similar macro influences on demand in this strategy.<\/p><p>Additionally, we leaned into the Google Performance Max AI ad unit, leveraging audiences from YouTube, Google Display, Partners, and Google Search to drive mobile users to the Google Maps experience in an attempt to steer new users via real-time searches into our locations. Overall, our Google Ads channel strategy is multi-tactical, multi-channel, and is designed to both catch consideration intent from Meta users, YouTube and Display viewers, and to prospect for new local customer conversions from within a 5-mile radius of our store locations.<\/p><p>It\u2019s all part of our commitment to quickly driving sales at TFK stores across the country, while also ensuring it\u2019s part of a long-term growth strategy that can be sustained for many years to come. Much like True Food Kitchen, we\u2019ve created a marketing strategy that\u2019s not only deliciously appealing to investors, but is healthy for the brand as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd5032d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"dd5032d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a39ea animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f0a39ea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdf3007 e-con-full e-flex e-con e-child\" data-id=\"cdf3007\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2295102 e-con-full e-flex e-con e-child\" data-id=\"2295102\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1de5d09 e-con-full e-flex e-con e-child\" data-id=\"1de5d09\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f174f elementor-widget elementor-widget-counter\" data-id=\"41f174f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae683de elementor-widget elementor-widget-text-editor\" data-id=\"ae683de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Million<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6925a9 e-con-full e-flex e-con e-child\" data-id=\"a6925a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dcf31 elementor-widget elementor-widget-text-editor\" data-id=\"85dcf31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Private-equity investment through Centerbridge Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-088faf6 e-con-full e-flex e-con e-child\" data-id=\"088faf6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9591f39 e-con-full e-flex e-con e-child\" data-id=\"9591f39\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42203cf elementor-widget elementor-widget-counter\" data-id=\"42203cf\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5a0b2 elementor-widget elementor-widget-text-editor\" data-id=\"5f5a0b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Months<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c4ff1f e-con-full e-flex e-con e-child\" data-id=\"9c4ff1f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24c8ea elementor-widget elementor-widget-text-editor\" data-id=\"f24c8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Time it took Leap Group to reverse a 5-year performance decline<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0284d3c e-con-full e-flex e-con e-child\" data-id=\"0284d3c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f4f9649 e-con-full e-flex e-con e-child\" data-id=\"f4f9649\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cec18 elementor-widget elementor-widget-counter\" data-id=\"d5cec18\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"255.8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f32feb elementor-widget elementor-widget-text-editor\" data-id=\"2f32feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e4f3ec e-con-full e-flex e-con e-child\" data-id=\"2e4f3ec\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69af28e elementor-widget elementor-widget-text-editor\" data-id=\"69af28e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In store visits during last two months of 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9053a7 e-con-full e-flex e-con e-child\" data-id=\"a9053a7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-829882e e-con-full e-flex e-con e-child\" data-id=\"829882e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6aa19f elementor-widget elementor-widget-counter\" data-id=\"b6aa19f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3.78\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6159729 elementor-widget elementor-widget-text-editor\" data-id=\"6159729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return on Advertising Spend<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b090db3 e-con-full e-flex e-con e-child\" data-id=\"b090db3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a67832f elementor-widget elementor-widget-text-editor\" data-id=\"a67832f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Continued success in summer campaigns\u2019 second month<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b535560 e-con-full e-flex e-con e-child\" data-id=\"b535560\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4a4e2c2 e-con-full e-flex e-con e-child\" data-id=\"4a4e2c2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c49c8a elementor-widget elementor-widget-counter\" data-id=\"9c49c8a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3.67\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2382f4a elementor-widget elementor-widget-text-editor\" data-id=\"2382f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Return on Advertising Spend<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb565f e-con-full e-flex e-con e-child\" data-id=\"fcb565f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6d947 elementor-widget elementor-widget-text-editor\" data-id=\"8e6d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In first month of integrated summer campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To help True Food Kitchen drive sales at key brick-and-mortar locations while also increasing overall brand visibility, we created two distinct campaigns: one that targeted segmented store locations alongside a national audience across all markets. Together, they helped TFK reverse a 5-year performance decline. The Results 0 Million Private-equity investment through Centerbridge Partners 0 Months [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":10477,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"class_list":["post-10476","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/10476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":55,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/10476\/revisions"}],"predecessor-version":[{"id":11092,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/10476\/revisions\/11092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/10477"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=10476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=10476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}