{"id":9242,"date":"2025-02-16T22:25:25","date_gmt":"2025-02-16T22:25:25","guid":{"rendered":"https:\/\/leapgroupnetwork.com\/?post_type=work&#038;p=9242"},"modified":"2025-02-17T21:22:00","modified_gmt":"2025-02-17T21:22:00","slug":"hersheys","status":"publish","type":"work","link":"https:\/\/leapgroupnetwork.com\/work\/hersheys\/","title":{"rendered":"Hershey&#8217;s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9242\" class=\"elementor elementor-9242\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078e8ad e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"078e8ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-efc6257 e-con-full e-flex e-con e-child\" data-id=\"efc6257\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b08ecab e-con-full e-flex e-con e-child\" data-id=\"b08ecab\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb35d94 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fb35d94\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hershey&#8217;s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb71ab4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb71ab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every day in Times Square, the world\u2019s biggest brands showcase over 200 ads to over 400,000 people, up to 400 times a day. Rival billboards, distracting phone screens, and more competed daily for the eyes and earnings of those visiting the area. It\u2019s the world\u2019s busiest billboard extravaganza!<\/p><p>We partnered with Hershey\u2019s to cut through the clutter. The Hershey Chocolate World store had been there for many years, but it didn\u2019t stand out. Tourists saw the Hershey\u2019s billboard and signage, but didn\u2019t realize Hershey\u2019s Chocolate World was underneath.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac6a7a7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ac6a7a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d06b151 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d06b151\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1737db e-con-full e-flex e-con e-child\" data-id=\"a1737db\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-41825e6 e-con-full e-flex e-con e-child\" data-id=\"41825e6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-fd8fd63 e-con-full e-flex e-con e-child\" data-id=\"fd8fd63\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cfffd elementor-widget elementor-widget-counter\" data-id=\"50cfffd\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd3f94 elementor-widget elementor-widget-text-editor\" data-id=\"0cd3f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4591df e-con-full e-flex e-con e-child\" data-id=\"a4591df\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db797e elementor-widget elementor-widget-text-editor\" data-id=\"5db797e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In December Sales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fa5e8e e-con-full e-flex e-con e-child\" data-id=\"8fa5e8e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5aeb591 e-con-full e-flex e-con e-child\" data-id=\"5aeb591\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b4726 elementor-widget elementor-widget-counter\" data-id=\"e1b4726\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"103\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c41254 elementor-widget elementor-widget-text-editor\" data-id=\"1c41254\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcf816 e-con-full e-flex e-con e-child\" data-id=\"4fcf816\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac0397 elementor-widget elementor-widget-text-editor\" data-id=\"eac0397\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>December Sales of Premium Items<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b701b5 e-con-full e-flex e-con e-child\" data-id=\"0b701b5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-015329c e-con-full e-flex e-con e-child\" data-id=\"015329c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93089fb elementor-widget elementor-widget-counter\" data-id=\"93089fb\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"720\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K |<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0a53f elementor-widget elementor-widget-text-editor\" data-id=\"0b0a53f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>$5.83 CPM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-770497b e-con-full e-flex e-con e-child\" data-id=\"770497b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6de5e elementor-widget elementor-widget-text-editor\" data-id=\"2f6de5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Social Reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6899f4 e-flex e-con-boxed e-con e-parent\" data-id=\"d6899f4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5055f9a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5055f9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When Hershey\u2019s asked for a breakthrough experience on the world\u2019s most famous screen, we had to oblige.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c7356 elementor-widget elementor-widget-image\" data-id=\"f8c7356\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"466\" height=\"585\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated.png\" class=\"attachment-full size-full wp-image-9249\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated.png 466w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Drink-Isolated-239x300.png 239w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abbfed e-flex e-con-boxed e-con e-parent\" data-id=\"0abbfed\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6888b87 elementor-widget elementor-widget-image\" data-id=\"6888b87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2160\" height=\"607\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1.jpg\" class=\"attachment-full size-full wp-image-9253\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1.jpg 2160w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1-300x84.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1-1024x288.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1-768x216.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1-1536x432.jpg 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Horizontal-Vid-1-2048x576.jpg 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00655e9 e-flex e-con-boxed e-con e-parent\" data-id=\"00655e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da58e76 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"da58e76\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/playvideotest.png&quot;,&quot;id&quot;:11011,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/839800202?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1&amp;h=d906d27e2e#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/playvideotest.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d8e584 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0d8e584\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-090f1da e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"090f1da\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-056f540 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"056f540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So how did we do it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854e451 e-con-full e-flex e-con e-child\" data-id=\"854e451\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dba208b elementor-widget elementor-widget-text-editor\" data-id=\"dba208b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Make Hershey\u2019s Chocolate World the Epicenter of the Epicenter<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a754e9 elementor-widget elementor-widget-text-editor\" data-id=\"0a754e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Walking through Times Square, we noticed numerous tourists appeared to be lost, unable to determine which way was North\/South\/East\/West. So, we made Hershey\u2019s Chocolate World their basecamp by turning its billboard screen into an animated map that used icons of the brand as wayfinding elements\u2014Hershey\u2019s Kisses as dropped pins or Kiss ribbons as a flag on mountaintop pole. This solidified the store as the center of everything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5260bc7 e-flex e-con-boxed e-con e-parent\" data-id=\"5260bc7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf3232 elementor-widget elementor-widget-image\" data-id=\"fdf3232\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1702\" height=\"953\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square.jpg\" class=\"attachment-full size-full wp-image-3693\" alt=\"Times Square\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square.jpg 1702w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-300x168.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-1024x573.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-768x430.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Times-Square-1536x860.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e066fa0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e066fa0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f91499d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f91499d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f9f89 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"54f9f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Become the Go-To Times Square Selfie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bc0b76 e-con-full e-flex e-con e-child\" data-id=\"1bc0b76\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00b3c66 elementor-widget elementor-widget-text-editor\" data-id=\"00b3c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iconic backgrounds and photo-ops are essential to the Times Square experience. The Hershey\u2019s screen had the potential to become a dynamic, interactive, wallpapered backdrop for shareable photos and selfies that would attract others to the area to replicate. It has even been featured now in Ryan Seacrest\u2019s New Years\u2019 Eve countdown.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-192c265 e-con-full e-flex e-con e-parent\" data-id=\"192c265\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d0ff5 elementor-widget elementor-widget-image\" data-id=\"31d0ff5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1-1024x601.jpg\" class=\"attachment-large size-large wp-image-9260\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1-1024x601.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1-300x176.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1-768x451.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1-1536x902.jpg 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Taxi-1.jpg 1701w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c76c5e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c76c5e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-86bd11b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"86bd11b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-405fd00 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"405fd00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do It for The Kids.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3f3a5 e-con-full e-flex e-con e-child\" data-id=\"ee3f3a5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3a6b8 elementor-widget elementor-widget-text-editor\" data-id=\"6f3a6b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Times Square has tons of activities, yet nothing overtly screams \u201cKID!\u201d or \u201cFAMILY FRIENDLY!\u201d Most digital screens plastered across the area are all geared toward adults. This was a huge opportunity for Hershey\u2019s Chocolate World to capitalize on that and put a flag in the ground (with a Kiss ribbon, of course) as the most playful, must-visit store for kids and families.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d1837 e-flex e-con-boxed e-con e-parent\" data-id=\"e9d1837\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178e0e5 elementor-widget elementor-widget-image\" data-id=\"178e0e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1116\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1.jpg\" class=\"attachment-full size-full wp-image-9264\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1.jpg 1980w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1-1024x577.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1-768x433.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/SMORES_HCW_02-2-1-1536x866.jpg 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7fa4b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4b7fa4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa0ad3c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"aa0ad3c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51352b6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51352b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make Room for Dessert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2db1eba e-con-full e-flex e-con e-child\" data-id=\"2db1eba\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16eba0d elementor-widget elementor-widget-text-editor\" data-id=\"16eba0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hershey\u2019s Chocolate World didn\u2019t showcase their store\u2019s sweets on 7th Avenue where there\u2019s significant foot traffic. Additionally, among the lineup of food trucks at the south end of the store on W. 47th Street, none offer dessert. We found opportunities to elevate Hershey\u2019s Chocolate World\u2019s treats, personalized bars, swag, and more at the street level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2018b00 e-grid e-con-boxed e-con e-parent\" data-id=\"2018b00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4130ef3 elementor-widget elementor-widget-image\" data-id=\"4130ef3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"534\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat.jpg\" class=\"attachment-full size-full wp-image-9268\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat.jpg 949w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-kitkat-768x432.jpg 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8187da3 elementor-widget elementor-widget-image\" data-id=\"8187da3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"537\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses.jpg\" class=\"attachment-full size-full wp-image-9267\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses.jpg 945w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses-300x170.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-reeses-768x436.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79f411 elementor-widget elementor-widget-image\" data-id=\"b79f411\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"535\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest.jpg\" class=\"attachment-full size-full wp-image-9266\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest.jpg 949w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-carousel-worlds-largest-768x433.jpg 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff201ff elementor-widget elementor-widget-image\" data-id=\"ff201ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"534\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization.jpg\" class=\"attachment-full size-full wp-image-9265\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization.jpg 949w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/times-square-sweet-personalization-768x432.jpg 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53fc8a7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"53fc8a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfa744f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"dfa744f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d11fba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5d11fba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s Always Room for More.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc737a9 e-con-full e-flex e-con e-child\" data-id=\"cc737a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b6be0 elementor-widget elementor-widget-text-editor\" data-id=\"93b6be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The end result was a seven-story screen, the largest of its kind, on the busiest intersection in the world. A big deal, yet no big deal because it\u2019s the same as any other brand challenge\u2014get a bunch of busy, distracted people to stop what they\u2019re doing, look up, and engage. In Times Square\u2019s chaotic environment, we followed our number one rule to keep things simple. We celebrated America\u2019s favorite candy brand by embracing their instantly recognizable iconic assets and using them in bold, fresh, and dynamic ways.<\/p><p><br \/>But we didn\u2019t stop there. We helped choreograph the entire show. From outside the store to inside, we worked with the Hershey\u2019s creative team to bring the whole experience to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c2f47e e-flex e-con-boxed e-con e-parent\" data-id=\"9c2f47e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0875e elementor-widget elementor-widget-image\" data-id=\"eb0875e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"356\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Reeces-Cup-1.png\" class=\"attachment-full size-full wp-image-9269\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Reeces-Cup-1.png 1271w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Reeces-Cup-1-300x84.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Reeces-Cup-1-1024x287.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Reeces-Cup-1-768x215.png 768w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d894a e-flex e-con-boxed e-con e-parent\" data-id=\"10d894a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23cd13 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"f23cd13\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/leapgroupnetwork.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/playvideotest.png&quot;,&quot;id&quot;:11011,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/839800202?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1&amp;h=d906d27e2e#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/playvideotest.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef38218 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ef38218\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d9652a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"5d9652a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e3471 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"38e3471\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Delicious Digital Strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de692d7 e-con-full e-flex e-con e-child\" data-id=\"de692d7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdddfb elementor-widget elementor-widget-text-editor\" data-id=\"3cdddfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our qualitative analysis found tourists behaved differently from morning, to afternoon, to evening. So, we created multi-pronged directional campaigns to target Times Square consumers digitally as they arrived in New York City, engage them once stepping foot in Times Square, and ultimately drive them into the Hershey\u2019s Chocolate World store to the point of conversion to increase sales and create a memorable experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455086e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"455086e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a334174 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"a334174\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ee876 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51ee876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Calculated Reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1023b7c e-con-full e-flex e-con e-child\" data-id=\"1023b7c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2000fe elementor-widget elementor-widget-text-editor\" data-id=\"b2000fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To extend the shelf life of our dynamic out-of-home creative, we divided and conquered with ongoing social media campaigns that furthered reach and frequency to our most engaged users where they were most active. With both a domestic and international core audience of tourists, geolocation was dialed in to target those whose most recent location was within New York City, but whose homes were more than 125+ miles away. Our social media campaigns utilized Facebook and Instagram\u2019s demographic- and interest-targeting options to deliver our creative to those in the area with a sweet tooth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e134f6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7e134f6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b88f09a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"b88f09a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a75fa1 e-con-full e-flex e-con e-child\" data-id=\"2a75fa1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c27f44 elementor-widget elementor-widget-image\" data-id=\"4c27f44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"794\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Phones_Wrapper-3-crop-1-1.png\" class=\"attachment-large size-large wp-image-9276\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Phones_Wrapper-3-crop-1-1.png 766w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Phones_Wrapper-3-crop-1-1-289x300.png 289w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e4650d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1e4650d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca57244 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ca57244\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59aacb1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"59aacb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Craveable Creative \u2013 Holiday Campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174792 e-con-full e-flex e-con e-child\" data-id=\"0174792\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc1cf0 elementor-widget elementor-widget-text-editor\" data-id=\"dbc1cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of our social video campaigns was for the holiday season. This particular campaign featured four :30 clips of the sweets-filled billboard video and was optimized for awareness to target families on Facebook and Instagram who love chocolate and NYC\u2019s classic holiday traditions. We also ran two sets of targeted YouTube ads. The first series highlighted tourists using our billboard creative to take selfies showcasing their NYC visit, and the second series promoted the deliciousness of the store itself, from premium one-of-a-kind confections to the ability to create your own custom candy bar. For this holiday social campaign, we again used Facebook\u2019s and Instagram\u2019s location data but also the Custom Audiences to reach users within 2 miles of the Hershey\u2019s Chocolate World location and had previously viewed one of the Hershey videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-522a7f0 e-flex e-con-boxed e-con e-parent\" data-id=\"522a7f0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1bb351 elementor-widget elementor-widget-image\" data-id=\"d1bb351\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"958\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1.jpg\" class=\"attachment-full size-full wp-image-3795\" alt=\"Shake Up the Holidays\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1.jpg 1702w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1-300x169.jpg 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1-1024x576.jpg 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1-768x432.jpg 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/ShakeUpHolidays-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13dd9b0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"13dd9b0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27a539c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"27a539c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec0a97 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8ec0a97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Immersive Experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93dfd07 e-con-full e-flex e-con e-child\" data-id=\"93dfd07\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc3e2a elementor-widget elementor-widget-text-editor\" data-id=\"4dc3e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We then ran a traffic campaign featuring carousel ads that aligned with the billboard and directed users to the Hershey\u2019s Chocolate World store location. Finally, in-store videos sealed the deal. A series of kiosks and animations across the store interior directed customers where and how to fully enjoy their sweetest Times Square experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a045e9 e-flex e-con-boxed e-con e-parent\" data-id=\"8a045e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4a2ef elementor-widget elementor-widget-image\" data-id=\"7e4a2ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-1024x370.png\" class=\"attachment-large size-large wp-image-3796\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-1024x370.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-300x108.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-768x277.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1-1536x554.png 1536w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Social_Phone_3-up-1.png 1776w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76e56ea e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"76e56ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da2212 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5da2212\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b537933 e-con-full e-flex e-con e-child\" data-id=\"b537933\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-38d077a e-con-full e-flex e-con e-child\" data-id=\"38d077a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9de64c2 e-con-full e-flex e-con e-child\" data-id=\"9de64c2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a968b01 elementor-widget elementor-widget-counter\" data-id=\"a968b01\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd9925 elementor-widget elementor-widget-text-editor\" data-id=\"1fd9925\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3e1622 e-con-full e-flex e-con e-child\" data-id=\"a3e1622\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32963f1 elementor-widget elementor-widget-text-editor\" data-id=\"32963f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In December Sales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d82383 e-con-full e-flex e-con e-child\" data-id=\"8d82383\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-b363401 e-con-full e-flex e-con e-child\" data-id=\"b363401\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2e650 elementor-widget elementor-widget-counter\" data-id=\"ba2e650\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"103\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ff118 elementor-widget elementor-widget-text-editor\" data-id=\"c8ff118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c0a99 e-con-full e-flex e-con e-child\" data-id=\"b9c0a99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0afba8f elementor-widget elementor-widget-text-editor\" data-id=\"0afba8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>December Sales of Premium Items<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c7524 e-con-full e-flex e-con e-child\" data-id=\"a7c7524\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e8c6e80 e-con-full e-flex e-con e-child\" data-id=\"e8c6e80\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80f40d1 elementor-widget elementor-widget-counter\" data-id=\"80f40d1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"720\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K |<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b36742 elementor-widget elementor-widget-text-editor\" data-id=\"7b36742\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>$5.83 CPM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7a1b25 e-con-full e-flex e-con e-child\" data-id=\"b7a1b25\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2df5e2 elementor-widget elementor-widget-text-editor\" data-id=\"f2df5e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Social Reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33e2563 e-con-full e-flex e-con e-child\" data-id=\"33e2563\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1a974eb e-con-full e-flex e-con e-child\" data-id=\"1a974eb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bba3812 elementor-widget elementor-widget-counter\" data-id=\"bba3812\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"28\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c5af8 elementor-widget elementor-widget-text-editor\" data-id=\"63c5af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacee82 e-con-full e-flex e-con e-child\" data-id=\"cacee82\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c691f elementor-widget elementor-widget-text-editor\" data-id=\"55c691f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per Capita Viewership &amp; Consumption<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32359f5 e-con-full e-flex e-con e-child\" data-id=\"32359f5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1bbaf0f e-con-full e-flex e-con e-child\" data-id=\"1bbaf0f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7ed92 elementor-widget elementor-widget-counter\" data-id=\"bc7ed92\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0303c94 elementor-widget elementor-widget-text-editor\" data-id=\"0303c94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase vs. Prior Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb4510e e-con-full e-flex e-con e-child\" data-id=\"cb4510e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21225fd elementor-widget elementor-widget-text-editor\" data-id=\"21225fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Conversions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91014cf e-con-full e-flex e-con e-child\" data-id=\"91014cf\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-812d726 e-con-full e-flex e-con e-child\" data-id=\"812d726\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7029f elementor-widget elementor-widget-counter\" data-id=\"ec7029f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"75\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K |<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf0274 elementor-widget elementor-widget-text-editor\" data-id=\"ddf0274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>10.4% Rate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a9cc5 e-con-full e-flex e-con e-child\" data-id=\"50a9cc5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f60216 elementor-widget elementor-widget-text-editor\" data-id=\"0f60216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Social Engagements<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-893569a e-con-full e-flex e-con e-child\" data-id=\"893569a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-528c27a e-con-full e-flex e-con e-child\" data-id=\"528c27a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4484933 elementor-widget elementor-widget-counter\" data-id=\"4484933\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb651d elementor-widget elementor-widget-text-editor\" data-id=\"feb651d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(Goal: 4.8%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2faaf92 e-con-full e-flex e-con e-child\" data-id=\"2faaf92\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc31081 elementor-widget elementor-widget-text-editor\" data-id=\"dc31081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ad Recall<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdc7b6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"8cdc7b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ee057a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"3ee057a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d5cd8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"75d5cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Victory is Sweet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3083d1 e-con-full e-flex e-con e-child\" data-id=\"c3083d1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc03043 elementor-widget elementor-widget-text-editor\" data-id=\"bc03043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our holiday campaign garnered numerous awards and recognitions from some of the most prestigious organizations in the business including Communication Arts, Addys, The Webby Awards, IAC, WebAward, Horizon, The Telly Awards, Davey Awards and The Communicator Awards.<\/p><p>We received an AME award for Marketing Effectiveness including Best use of Branded Content and Best Use for Products\/Services in a Promotion. We also won New York Festivals World Medal for Best use of Medium, Best use of Out-of-Home.<\/p><p>In fact, we won over 35 gold awards including Best of Show for Advertising Integrated Campaign at multiple award shows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c636945 e-flex e-con-boxed e-con e-parent\" data-id=\"c636945\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff6cdb elementor-widget elementor-widget-image\" data-id=\"4ff6cdb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1791\" height=\"1178\" src=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos.png\" class=\"attachment-full size-full wp-image-9281\" alt=\"\" srcset=\"https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos.png 1791w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos-300x197.png 300w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos-1024x674.png 1024w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos-768x505.png 768w, https:\/\/leapgroupnetwork.com\/wp-content\/uploads\/sites\/4\/Award-Logos-1536x1010.png 1536w\" sizes=\"(max-width: 1791px) 100vw, 1791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hershey&#8217;s Every day in Times Square, the world\u2019s biggest brands showcase over 200 ads to over 400,000 people, up to 400 times a day. Rival billboards, distracting phone screens, and more competed daily for the eyes and earnings of those visiting the area. It\u2019s the world\u2019s busiest billboard extravaganza! We partnered with Hershey\u2019s to cut [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":9245,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"class_list":["post-9242","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/9242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":85,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/9242\/revisions"}],"predecessor-version":[{"id":11113,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/work\/9242\/revisions\/11113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media\/9245"}],"wp:attachment":[{"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/media?parent=9242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapgroupnetwork.com\/wp-json\/wp\/v2\/categories?post=9242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}