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AI Tools and Best Practices for Optimizing Your Brand’s YouTube Content

Just last year, a slew of AI tools for YouTube hit the…

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Crumbled: New Strategies for Integrating First-Party Data and Third-Party Cookies

Originally published Oct. 13, 2024 What’s Changed Since We Wrote This This…

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The Agency-Brand Disconnect

Agency Partnership Critical insights on modern client relationships of agency relationships are…

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Connections Over Coupons: Why Brand Loyalty Programs Should Be a Promise

Why would anyone care about brand loyalty?  We are social creatures. We…

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See What Analytics Can’t: Why Heatmaps are a Marketer’s Secret Advantage

Heatmaps generally come in three core formats. 1. Heat Maps(Click & Attention…

Brand and Performance Marketing: Where Story Meets Strategy

Brand and Performance Marketing: Where Story Meets Strategy A paid social campaign…

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Quick Hits and Slow Burns: Balancing Short and Long-Term Campaigns for Sustainable Growth

Are you looking for growth and loyalty, that might take some time?…

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Algorithmic Aesthetics: Are We Designing for the People or for the Platforms?

Think of it like this, you hear a new song on the…

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AI: The Cost of Convenience

75.6% of agency leaders say they plan to increase investment in AI…

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