logic + magic

From our initial (and bizarre!) experiments with DALL-E when the text-to-image AI software was first introduced in 2021, to the current speed with which we burn through our MidJourney hours, AI has now become thoroughly integrated into the daily workflows of most of Leap Group’s creative teams. While headlines often…

It was barely 30 years ago that the internet was made public, and yet websites, social media platforms and digital apps have already become so ubiquitous that most of us hardly think about what they look like and how they work—we simply interact with them. Of course, for people like…

At Leap Group, we believe research is the foundation of any good work. If you want to break through the digital noise, you have to start by uncovering those unique human insights that will allow you to develop the meaningful experiences and messaging that make your brand truly matter more….

Perhaps no topic has dominated the creative discourse in recent months more than AI-powered software programs like Midjourney and ChatGPT. Though still relatively early in their development, the platforms have demonstrated both remarkable creative possibilities and the undiminished need for the human creative talent that is driving it. Leap Group…