logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

RFPs For ROI: An Insider’s Advice For Building Better Agency RFPS

Do More With Less: The KPI Framework That Fuels Marketing Efficiency

Market Less, Matter More: Reaching the Right Customers

More Tools in the Toolbox: How Leap Group’s creatives are really using AI in video and content production

Micro Vs. Macro Influencers: Looking Beyond the Numbers

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Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

Leadership Lens: Embracing the Balance of Logic and Magic

Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. In today’s marketing world, data reigns…

Leadership Lens: Navigating the New Landscape of Search

Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. In the past few years, the…

Leadership Lens: How Brands Are Staying Relevant in the Retail Shift

Leadership Lens is a series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to brand relevance. There’s no question that digital continues…

The Real A.I.: Audience Intelligence

One Giant Leap for Creative Kinds: How AI is Transforming Workflows for Advertising and Video Creatives

From our initial (and bizarre!) experiments with DALL-E when the text-to-image AI software was first introduced in 2021, to the current speed with which we burn through our MidJourney hours, AI has now become thoroughly integrated into the daily workflows of most of Leap Group’s creative teams. While headlines often…

AI and the Future of Web Design: Insights from the UX team

It was barely 30 years ago that the internet was made public, and yet websites, social media platforms and digital apps have already become so ubiquitous that most of us hardly think about what they look like and how they work—we simply interact with them. Of course, for people like…

Get Smart: Meet some of the AI (actual intelligence) generating breakthrough insights on our in-house research team

At Leap Group, we believe research is the foundation of any good work. If you want to break through the digital noise, you have to start by uncovering those unique human insights that will allow you to develop the meaningful experiences and messaging that make your brand truly matter more….

AI, But Make It Weird: Pushing Creativity to New Places with Leap Group ECD Kenny Friedman

Perhaps no topic has dominated the creative discourse in recent months more than AI-powered software programs like Midjourney and ChatGPT. Though still relatively early in their development, the platforms have demonstrated both remarkable creative possibilities and the undiminished need for the human creative talent that is driving it. Leap Group…

A better way to feed  the content beast.

Access our proven strategies for escaping the content grind and amplifying growth by focusing on engagement, efficiency, and effectiveness.