logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

More Tools in the Toolbox: How Leap Group’s creatives are really using AI in video and content production

Micro Vs. Macro Influencers: Looking Beyond the Numbers

More Than a Makeover: Revitalize Your Brand to Make It Matter More

Swimming in Success: How Marketers Can Unlock the Power of Data Lakes

Better Together: How to Leverage the Power of Video Production Partnerships

Browse Collections

Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

Leadership Lens: Building Strong Data Partnerships to Deliver Better Marketing Results

Welcome to Leadership Lens, a new series in which we feature Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the…

Uncovering Golden Insights in Mountains of Data: A Conversation with Leap Group’s Director of Data Strategy and Analytics

Not so long ago, data analytics was considered a niche practice, reserved for specialists poring over spreadsheets and disconnected metrics. Today, data is everywhere—powering decisions, driving strategies, and shaping entire…

Demystifying Performance Marketing: A conversation with Jordan Turner, Senior Director of Media

While the Nielsen Ratings (which began being produced during the 1950-51 television season) once provided advertisers their primary measurement of viewership, the rise of the internet and the near ubiquity…

The Real A.I.: Audience Intelligence

AI, But Make It Weird: Pushing Creativity to New Places with Leap Group ECD Kenny Friedman

Perhaps no topic has dominated the creative discourse in recent months more than AI-powered software programs like Midjourney and ChatGPT. Though still relatively early in their development, the platforms have demonstrated both remarkable creative possibilities and the undiminished need for the human creative talent that is driving it. Leap Group…

Winning Wallets: What Today’s Bank Customers Really Want

Explore Leap Group’s latest report on U.S. consumer banking trends and learn what drives bank loyalty, why customers switch, and how digital banking shapes financial decisions.