logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

Home Is Where the Tech Is: How Brands Can Win with Connected Home and Connected TV

Beyond The Brand: How Highly Effective Branding Can Drive Creative Campaigns

Crumbled: New Strategies for Integrating First-Party Data and Third-Party Cookies

Small Marketing Agencies, Big Wins: Why Big Brands Are Turning to Small Agencies

Boo! Don’t Let Video Production Costs Scare You Away from Successful Campaigns

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Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

A better way to feed  the content beast.

Access our proven strategies for escaping the content grind and amplifying growth by focusing on engagement, efficiency, and effectiveness.

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