logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

Driving Success with Personalized Weather- And Location-Triggered Marketing Campaigns

Exploring Trends and Best Practices in B2B Brand Identity and Logo Design

Look, Shiny Thing! How Brands Can Win in Today’s Attention Economy

Why Authentic Video Storytelling is Essential for Successful Brand Building

L’eggo My Logo: The Evolution of Logos and How to Design for a Mobile-First World

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Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

A better way to feed  the content beast.

Access our proven strategies for escaping the content grind and amplifying growth by focusing on engagement, efficiency, and effectiveness.

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