logic + magic

Industry insights – and why they matter for your brand.

Brand and Performance Marketing: Where Story Meets Strategy

Brand and Performance Marketing: Where Story Meets Strategy A paid social campaign on Instagram and Google Ads promoting a limited-time offer. Every click, conversion, and cost-per-acquisition is tracked. The goal is immediate sales and measurable ROI. That’s performance marketing. A storytelling video campaign that’s full of emotion. It isn’t pushing…

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

Driving Success with Personalized Weather- And Location-Triggered Marketing Campaigns

Exploring Trends and Best Practices in B2B Brand Identity and Logo Design

Look, Shiny Thing! How Brands Can Win in Today’s Attention Economy

Why Authentic Video Storytelling is Essential for Successful Brand Building

L’eggo My Logo: The Evolution of Logos and How to Design for a Mobile-First World

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Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

Winning Wallets: What Today’s Bank Customers Really Want

Explore Leap Group’s latest report on U.S. consumer banking trends and learn what drives bank loyalty, why customers switch, and how digital banking shapes financial decisions.