logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

L’eggo My Logo: The Evolution of Logos and How to Design for a Mobile-First World

Hey, Boomer! Achieving Generational Marketing Success With Gen Z, Gen Alpha, and Millennials

From Experimentation to Expectation: Strategies for Managing Social Content Production with Taylor Cochran

Moving the Needle: The Science Behind Creative Advertising, Creative Effectiveness & Emotional Storytelling

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Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

A better way to feed  the content beast.

Access our proven strategies for escaping the content grind and amplifying growth by focusing on engagement, efficiency, and effectiveness.

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