logic + magic

Industry insights – and why they matter for your brand.

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for in-person experiences. In fact, recent research from McKinsey found that consumers now prioritize experiences over products, reflecting a significant…

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Executive Insights with Alan Gilleo: Key takeaways from 24+ years working with founder-led and family-owned clients

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

Hey, Boomer! Achieving Generational Marketing Success With Gen Z, Gen Alpha, and Millennials

From Experimentation to Expectation: Strategies for Managing Social Content Production with Taylor Cochran

Moving the Needle: The Science Behind Creative Advertising, Creative Effectiveness & Emotional Storytelling

Consulting Best Practices: Building Client Relationships for Long-Term Success

Browse Collections

Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

Winning Wallets: What Today’s Bank Customers Really Want

Explore Leap Group’s latest report on U.S. consumer banking trends and learn what drives bank loyalty, why customers switch, and how digital banking shapes financial decisions.