logic + magic

Industry insights – and why they matter for your brand.

Brand and Performance Marketing: Where Story Meets Strategy

Brand and Performance Marketing: Where Story Meets Strategy A paid social campaign on Instagram and Google Ads promoting a limited-time offer. Every click, conversion, and cost-per-acquisition is tracked. The goal is immediate sales and measurable ROI. That’s performance marketing. A storytelling video campaign that’s full of emotion. It isn’t pushing…

From Transactions to Meaningful Interactions: How Leap is Helping Brands Win in the Experience Economy

Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions

Why Individual Agency Identities are Disappearing — And What It Means for CMOs

Explore Our Insights

Explore Insightful Perspectives and Research on Your Key Priorities

Hey, Boomer! Achieving Generational Marketing Success With Gen Z, Gen Alpha, and Millennials

From Experimentation to Expectation: Strategies for Managing Social Content Production with Taylor Cochran

Moving the Needle: The Science Behind Creative Advertising, Creative Effectiveness & Emotional Storytelling

Consulting Best Practices: Building Client Relationships for Long-Term Success

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Leadership Lens

Leap Group leaders discussing industry trends, shifting landscapes, and other topics crucial to achieving and maintaining success in the marketing world.

The Real A.I.: Audience Intelligence

Winning Wallets: What Today’s Bank Customers Really Want

Explore Leap Group’s latest report on U.S. consumer banking trends and learn what drives bank loyalty, why customers switch, and how digital banking shapes financial decisions.