Thank you! We appreciate you reaching out and inviting us to participate in your agency review process.
We love the idea of working with ShelbyKY Tourism and marketing challenges, such as the ones you outlined, motivate us to work with you to solve them and truly make an impact.
Many of us here at Leap Group were either born there in Shelbyville, raised there, got married there or currently live there. We are passionate about our home state of Kentucky and even more passionate about the places we call home.
Case Studies
Hershey's
We made the Hershey’s billboard in Times Square an irresistible attraction. Our campaign led tourists to discover the hidden Chocolate World store below it. By raising awareness, engaging visitors in Times Square, and driving them to the store, we achieved remarkable results: 75,000 content engagements, a 103% increase in holiday candy sales, and a 16% overall boost in chocolate sales year over year.
True Food Kitchen
To help True Food Kitchen drive sales at key brick-and-mortar locations while also increasing overall brand visibility, we created two distinct campaigns: one that targeted segmented store locations alongside a national audience across all markets. Together, they helped TFK reverse a 5-year performance decline and achieve a 3.78 Return on Advertising Spend, indicating an impressive ROI.
Lunazul
We revitalized Lunazul, transforming it from a neglected tequila on bottom shelves to a premium brand prominently featured on the third shelf. Through emotional depth, captivating visuals, and engaging content, we tapped into our audience’s adventurous spirit, driving increased brand awareness and consideration. Our work with Lunazul showcases our ability to work with brands that have a family and heritage to them and bring those stories to life.
Deep Eddy
Deep Eddy® Vodka finds inspiration in Texas’ historic Deep Eddy Pool, dating to 1915. The pool’s allure shapes Deep Eddy Vodka, beckoning friends to relish great times. Renowned for top-selling Citrus and Grapefruit flavors, it’s the fastest-growing Lime vodka. Deep Eddy aimed to enhance brand awareness and promote core products while highlighting their distillery in Austin, TX.
Summit
We drove in-store sales of Summit Brand’s sustainable household cleaning products, such as Dryel and Glisten, by repositioning them as premium category leaders. With a simple but robust marketing and creative strategy that leveraged paid influencers with both organic and paid content, we achieved remarkable results in just two months: 6.4M impressions, 2.2M video views, and a 33.2% engagement rate (over a 12.6% benchmark!) for Dryel alone.
UMCU
As AOR, we helped UMCU stand out in a sea of sameness by clearly defining their brand, including messaging, points of parity, competitive differentiators and audience. A complete digital audit allowed us to revamp their website and digital tools for a seamless, customized user experience. And of course, we leveraged their football partnerships to full advantage through digital campaigns and on-site activations.
Additional Work
In addition to doing campaign work, we have a strong capability to document and capture people’s stories. Sometimes that’s a town’s story, or a business’s story. But the most powerful is bringing the passion and motivation forward from people that inspire us. Here are some samples of storytelling and documentaries we have produced.
Kalamazoo
Documentary featuring Kalamazoo Grills in Kalamazoo, MI.
Decade Restaurant
M. Bohlke Veneer
This brand trailer was created for M. Bohlke Veneer Company to celebrate the legacy of the brand.
Venom And Fire
Venom & Fire is a short film about a serpent handling church in Middlesboro, Kentucky.
Grainwell
Branded content created for Grainwell, a boutique design and decor shop in Covington, KY.
Exclusive Content Partnership
One of our producers, Taylor Cochran, is especially passionate about promoting Kentucky and what makes it unique and special. We are happy to support her and partner with her on content for local restaurants, artists, Kentucky Center, Kentucky to the World and others.
Freedom Run Farm
Before WWII, lamb was to Kentucky as brisket, today, is to Texas. Our friends at Freedom Run Farm are leading the revitalization of that legacy through a proprietary set of standards engineered to produce an unmatched flavor and marbling profile.
Freedom Run Farm
This mini-doc about Freedom Run Farm is a great place to start because one thing we’ve learned is that our work isn’t finished when the cameras stop rolling.
Chef Damaris Phillips
Check out some wise words from Chef Damaris Phillips about how her dad’s advice helped prepare her for being a female in a professional kitchen.
The Lee Initiative
From a rainy walk through the pastures of Freedom Run Farm to an intense media training day with Monogram Appliances, check out how The Lee Initiative mentees spent a week bonding and learning in Kentucky before heading home to get ready for their externships.
Market Less. Matter More.
Leap Group is a bespoke holding company within reach. We create the breakthrough human experiences that make your brand matter more. We’ve spent decades refining our human-first approach to marketing less, driven by a passion for understanding how people think and make decisions. “Market Less. Matter More.” isn’t just our tagline. It’s a belief that we built our entire business operations to support.